Inside Facebook

Purchase this report Best & Worst Facebook Marketing 2009 Buy PDF: $149 USD

With well over 200 million people around the world and 60 million Americans active on Facebook every month, big brands are beginning to market on Facebook. But how effective are they?

Today, Inside Facebook is excited to announce the release of our most comprehensive review of the state of the industry to date: Inside Facebook’s Best & Worst Facebook Marketing 2009 Report.

Inspired by last year’s Forrester Best And Worst of Social Network Marketing 2008 report by Jeremiah Owyang, we set out to find and evaluate the best and most innovative Facebook marketing efforts  over the last twelve months across a variety of industries.

We’ve spent hours reviewing hundreds of campaigns and speaking with dozens of brands, agencies, and service providers. Inside, you’ll find our detailed analysis of what worked and what didn’t – as well as best practices and our expert suggestions for improvement. Each review also details the key metrics achieved.

Each of the twelve brands we selected are innovators in their respective spaces. While their efforts weren’t always perfect, they are certainly instructive for online marketers, who should use our report as a benchmark for future Facebook Pages, Facebook application sponsorships, or custom Facebook applications.

Campaigns Reviewed:

• Adidas
• Barack Obama
• Ben & Jerry’s (Application Publisher: Causes)
  
• BMW (Application Publisher: Graffiti)
  
• Burger King (Application Developer: Refresh Partners)
  
• Coca Cola
• Coldplay
• New York Times
• Papa John’s Pizza
• St. Martin’s Press (Application Publisher: Living Social)
  
• Travel Channel (Application Developer: Context Optional)
  
• U2 (Application Publisher: iLike)

Purchase this report Best & Worst Facebook Marketing 2009 Buy PDF: $149 USD

While the majority of this report focuses on brands that have leveraged Pages/public profiles, applications, and virtual gifts on Facebook to drive their advertising campaigns, Facebook Connect is important emerging part of the Facebook ecosystem that should not be left out of the picture.

Inside, we also review four early Facebook Connect implementations that illustrate how brands can make the most of Connect:

• Netflix
• Citysearch
• TechCrunch
• Xbox Live

For those interested in learning more, click the purchase link above. The price is $149. As always, please make suggestions if you’d like to see more attention paid to any topic – or to nominate campaigns for future editions of the report.