A Look At Recent Convergence Between Facebook and Twitter

There have been a lot of comparisons between Facebook and Twitter over the past few months, ever since Twitter gained strong media coverage after a few months of solid growth. Having previously tried to buy Twitter, the suspicion has been that Facebook is adopting many of the features of the microblogging service. Let’s take a look at some of Facebook’s recent developments to see how that theory stands up.

The Stream

Facebook’s replacement of “the news feed” with “the stream” back in March brought inevitable comparisons with Twitter. The layout bears more than a passing resemblance, and although there are more rich and varied content types in Facebook (like links, application stories, and videos as well as status updates) the similarity between the two is undeniable.

Facebook’s stream:
Facebook's stream
Twitter’s feed:
A Twitter feed

Opening up the stream

A criticism levelled at Facebook had always been that it was a closed environment. There were concerns that it was trying to horde user data and much of the success of Twitter was attributed to the openness of the API – a feature that means that you can use Twitter without ever visiting the site after initial sign-up.

Recently Facebook opened up the stream API – a way for third party sites and applications to access a user’s activity and publish to the stream in desktop applications or external websites. There are more privacy concerns on Facebook than Twitter – Twitter knows very little about each user, so there’s less data at risk – but by opening up the activity stream Facebook has adopted another of the features that has been identified as a part of Twitter’s success.

“What’s on your mind?”

First the “is” was dropped from Facebook status updates, and then the “What are you doing now?” question was replaced with the much more open “What’s on your mind?” The prompt is now not just asking you to update friends on your activity but to share whatever you might be thinking about, reading or watching. It’s taken some time but people are starting to get used to typing something that isn’t limited to the progressive tense. Interestingly, Twitter prompts “What are you doing?” but has always been used in a less literal way that has been described as a thought stream.

Facebook’s status prompt:
Facebook's status prompt

Twitter’s status prompt:
Twitter status prompt

Usernames

Since this past weekend, Facebook users are now able to use friendly aliases for their profiles. Much like twitter.com/yourname, users are now able to have facebook.com/yourname too. This will make it much easier to pass names around – all you need is the username and can guess the rest – and opens up the possibility of adding links to your Facebook profile onto business cards. Will it follow this move with being able to direct comments to users with an addressable @ message, as Twitter does? It certainly seems possible as a way for users to draw each other into conversations.

Asymmetrical relationships

Often pointed out as the differentiator between Facebook and Twitter, asymmetrical relationships are best explained by using Twitter’s “Follow” paradigm. Put simply: I can follow you, but if you don’t follow me, then our relationship is asymmetrical. This is in contrast to Facebook, where befriending somebody is a mutual act – both parties have to agree to be friends. In Twitter most users allow anybody to follow them, but they may or may not reciprocate.

So how are the two sites similar? Facebook Pages (or public profiles) are clearly asymmetrical: “Become a fan” is basically the same as Twitter’s “Follow.” Facebook took another step towards asymmetry by giving users the ability to hide individual friends in their stream. This allows you to befriend somebody yet never see any of their activity. The workings might be very different between Twitter and Facebook, but the end result has some similarities.

Look under the hood a bit more and there are more telltale signs that asymmetrical relationships are going to become more prevalent on Facebook. Along with the release of the new homepage and the stream a new set of tables were exposed to developers, including one called “Connection“. This defines the links between people and people (friends) and between people and pages (fans). They’re treated interchangeably for the purposes of the data store. Even more interestingly the table contains a very Twitter-like column named “is_following”.

There are no signs that Facebook will go towards a fully asymmetrical model – and I don’t believe it’s appropriate for it to do so (although some do) – but the potential to implement asymmetrical relationships is there and may be utilized more as the site provides more features catering to commercial clients.

Is Facebook really becoming like Twitter?

Despite all of these Twitter-esque changes to Facebook, the two sites are still very different and serve very different purposes. Like any business that watches trends in its space, it’s more plausible to believe that Facebook is taking inspiration from Twitter (and others) to refine their offering than to say that they’re worried by the competition. The similarity of some features may point to convergence, but it’s an open question as to why this is happening and whether it’s a trend that will continue.

Facebook Marketing Bible -
The Guide to Marketing your Brand, App, Website, or Content Inside Facebook

Leave a Reply

13 Responses to “A Look At Recent Convergence Between Facebook and Twitter”

  1. Rob Goldman says:

    Interesting post. Of course there is a big difference between being “open” as the stream is in the facebook API and being “public” as the twitter status messages are by default.

    The difference is that status messages on facebook are visible to friends by default and in twitter they are visible to anyone by default.

    The primary goal of the username feature (in my opinion) is to get status messages public in addition to open.

    Here are some further thoughts on that topic on my blog:
    http://www.robvio.us/your-ipo-the-real-reason-facebook-is-adding-usernames

  2. Jamie Favreau says:

    I thought the USER NAMES were so you share your profile more easily. You get a vanity URL on Linked In and you can choose one for Myspace as well. Though I don’t use Myspace anymore they had a URL you could choose. Though, Twitter has had it for awhile other social networks have used them longer.

    As for the ways to hide people on your stream. I think this is just from people wanting to clean up their stream. Are they thinking anachronistic or did they just get too many complaints about going back to the OLD way and then NOT wanting to go back they came up with this idea to hide stuff?

    I totally agree with you it is becoming Twitter-esque.

  3. Jens Borgkvist Online » Blog Archive » Sådan efterligner Facebook Twitter says:

    [...] Facebook har igennem de seneste måneder gjort, hvad man kunne for at integrere populære Twitter-inspirerede funktioner. – Inside Facebook. [...]

  4. Luigi Trovato says:

    As usual, in this continuous modification Facebook does not take into consideration the fact that most of users are not happy about this “twitterization”, and they liked Facebook for what it was. If they liked Twitter, they would have signed up on Twitter.

  5. FU - The Monday After, Facebook Usernames and Your Domain on the Web | Identity Woman says:

    [...] usernames is another example Twitter feature adoption by Facebook others being activity streams becoming much more like twitter [...]

  6. ts says:

    I just don’t understand why facebook doesn’t seem to understand that its most important competitive advantage with respect to twitter is that NOT everyone can see what I write. Sure, add asymmetry (fans for people – probably easy to do with a default friendlist), but understand that the real USP is selective audiences! Give me a default publication list, but let me decide for EACH item who’s allowed to see it. PRIVACY and limiting visibility is facebook’s strength, not the other way around – I’m often not tweeting things but I’m putting them on my restricted fb stream. I wouldn’t mind opening my fb stream up, but I’d want to decide for every item on the profile and in my stream who’s allowed to see it. And that’s not currently possible…

  7. Rumour says:

    There is rumour on mashable that fb may revert back homepage change. Those highlights sections is big clutter and hurts eye, which will be reportedly merged back to stream.

  8. Parker says:

    I have been using twitter and facebook for quiet a long time now and I personally prefer the facebook’s look and its stream over twitter’s feeds regardless the fact that facebook takes inspiration from twitter (if thats the case, as mentioned here)

  9. Sarah says:

    I don’t tweet much anymore, I m a facebooker now ..lol

  10. Sky McElroy says:

    Facebook’s additions are more like taking the competitive advantage away from Twitter. For Facebook to be successful, they have to balance Twitter’s openness with their (so far) outstanding set of privacy features. Entwining the two helps move Twitter’s competitive advantage, it’s killer app if you will, away from the Twitter API and makes it merely a supplement to Facebook rather than an alternative.

  11. David Reinhardt says:

    I think it’s great that Facebook are looking at other popular sites and adopting features that prove popular elsewhere. Surely ongoing innovation is what differentiates Facebook from Friends Reunited?

    That’s not to say I think FB should be trying to mould itself as “Twitter Plus”. It’s a different type of network structured around a different purpose and I think it’s pretty clear (to me) what the differences are, and they are reflected in what I use my FB and Twitter accounts for.

  12. Linky says:

    With the so-called convergence it is certainly easier to keep current (increase exposure) on both Social Networking sites and it makes your Social Media marketing more effective.

  13. SOCIAL NETWORKING: TWITTER AND .NET says:

    [...] Many people just don’t seem to “get” Twitter, especially when compared to something like Facebook.  They might say why use Twitter when Facebook does the same and more?  What they don’t really realize is that Facebook has actually been evolving over time to be more and more like Twitter. [...]

Inside Facebook Sponsors
GREE Nanigans LifeStreet Shoutlet PangeaMedia Frima Votigo Appmau
Featured Company
Jobs of the Day

TinyCo
San Francisco, CA

Virgin Atlantic Airways
Norwalk, CT

SponsorPay
San Francisco, CA

More Research & Information from Inside Facebook

Sign up for free email updates beyond today's news.

 

WebMediaBrands
Mediabistro | All Creative World | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy
Copyright 2012 WebMediaBrands Inc. All rights reserved.