6 Million Users, 7,000 Pages Get Vanity URLs This Weekend

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Now that the Facebook username landrush has come and gone, let’s take a look at the stats from the first weekend of Facebook username registration:

1. Nearly 6,000,000 usernames have been issued overall – just under 3% of Facebook’s overall userbase. In the 60 hours since the doors were opened, that works out to about 100,000 username registrations per hour. Facebook reported 500,000 usernames in the first 15 minutes and 3 million in the first 14 hours, so the overall username registration rate is decreasing as one would imagine.

2. Almost 7,000 Facebook Pages appear to have selected vanity URLs since Friday night. While Facebook did not break out this number, this is our unofficial estimate based on monitoring from PageData. If this number appears low, that’s likely because Facebook imposed some restrictions on vanity URLs for Pages to keep squatting under control: only Pages with over 1,000 fans on May 31 were eligible (it’s also possible that we’re missing some). It appears that Facebook’s overall plan worked – we have not seen widespread trademark squatting so far. Phase 2 of the Facebook URL landrush opens on June 28 when Facebook opens the doors to Pages with under 1,000 fans as well.

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32 Responses to “6 Million Users, 7,000 Pages Get Vanity URLs This Weekend”

  1. Facebook Finally Catches Up To MySpace In The U.S. says:

    [...] after the launch, a million people had signed up for vanity URLs and as of sometime today, some 6 million users will have apparently signed up — just three days after it launched. Practically everyone is talking about the company once [...]

  2. Facebook Finally Catches Up To MySpace In The U.S. | Cellphone Ultra says:

    [...] after the launch, a million public had signed up for vanity URLs. And as of sometime today, some 6 million users will have apparently signed up — just three days after it launched. Practically everyone is talking about the company once [...]

  3. Facebook Finally Catches Up To MySpace In The U.S. | My Blog Channel says:

    [...] after the launch, a million people had signed up for vanity URLs. And as of sometime today, some 6 million users will have apparently signed up — just three days after it launched. Practically everyone is talking about the company once [...]

  4. Facebook Finally Catches Up To MySpace In The U.S. | Viningmedia Nieuws says:

    [...] after the launch, a million people had signed up for vanity URLs. And as of sometime today, some 6 million users will have apparently signed up — just three days after it launched. Practically everyone is talking about the company once [...]

  5. Shortnews: Ngcomo mit neuem Top-Mann & Facebooks doppelter Erfolg | GameBizz.de - Onlinegames & Business says:

    [...] Insidefacebook Techcrunch [...]

  6. Matt Mo says:

    radical

  7. Facebook Finally Catches Up To MySpace In The U.S. « brady ambler says:

    [...] the launch, a half million people had signed up for vanity URLs. And as of sometime today, some 6 million users will have apparently signed up — just three days after it launched. Practically everyone is talking about the company once [...]

  8. Mash123 » Facebook Finally Catches Up To MySpace In The U.S. says:

    [...] milli&#111&#110&#32people had signed up for vanity URLs. And as of so&#109&#101&#116ime today, some 6 million users will have apparent&#108&#121&#32signed up — just three days after it launched. P&#114&#97&#99tically everyone is talking about the company [...]

  9. Facebook is Finally as Popular as Myspace (at least in the U.S.) « TechWorthy says:

    [...] the launch, a half million people had signed up for vanity URLs. And as of sometime today, some 6 million users will have apparently signed up — just three days after it launched. Practically everyone is talking about the company once [...]

  10. The Far Edge » Blog Archive » Facebook Finally Catches Up To MySpace In The U.S. says:

    [...] the launch, a half million people had signed up for vanity URLs. And as of sometime today, some 6 million users will have apparently signed up — just three days after it launched. Practically everyone is talking about the company once [...]

  11. The Far Edge » Blog Archive » Facebook Finally Catches Up To MySpace In The U.S. says:

    [...] the launch, a half million people had signed up for vanity URLs. And as of sometime today, some 6 million users will have apparently signed up — just three days after it launched. Practically everyone is talking about the company once [...]

  12. - Facebook Facial Operations says:

    [...] 6 Million Users, 7,000 Pages Get Vanity URLs This Weekend [...]

  13. ps4-zone.com » Facebook Finally Catches Up To MySpace In The U.S. says:

    [...] the launch, a half million people had signed up for vanity URLs. And as of sometime today, some 6 million users will have apparently signed up — just three days after it launched. Practically everyone is talking about the company once [...]

  14. Facebookがついに合衆国でもMySpaceを抜き去る says:

    [...] MySpaceが短期間で形勢を逆転するとは考えられない。”名前入りURL“のロンチを成功させたFacebookは、これからさらにもう一山、急上昇しそうな気配すらある。ロンチ直後のわずか15分間で、50万人もの人が名前入りURLを登録した。今日中に、登録者総数は600万に達するものと思われる…ロンチからわずか3日だ。ブログからメジャーなマスコミに至るまで、ありとあらゆるところで、再びFacebookがビッグな話題になりつつある。 [...]

  15. Facebook Finally Catches Up To MySpace In The U.S. | Techdare says:

    [...] the launch, a half million people had signed up for vanity URLs. And as of sometime today, some 6 million users will have apparently signed up — just three days after it launched. Practically everyone is talking about the company once [...]

  16. Facebookがついに合衆国でもMySpaceを抜き去る | KGRAND ONLINE NEWS says:

    [...] MySpaceが短期間で形勢を逆転するとは考えられない。”名前入りURL“のロンチを成功させたFacebookは、これからさらにもう一山、急上昇しそうな気配すらある。ロンチ直後のわずか15分間で、50万人もの人が名前入りURLを登録した。今日中に、登録者総数は600万に達するものと思われる…ロンチからわずか3日だ。ブログからメジャーなマスコミに至るまで、ありとあらゆるところで、再びFacebookがビッグな話題になりつつある。 [...]

  17. News Bits 1 – Facebook | Newsbytes.gr says:

    [...] ένα Σαββατοκύριακο 6 εκατομμύρια χρήστες και 7.000  Pages απέκτησαν το δικό τους  username ενώ καθημερινά χιλιάδες νέα [...]

  18. Geek Land | Facebook Finally Catches Up To MySpace In The U.S. says:

    [...] after the launch, a million people had signed up for vanity URLs. And as of sometime today, some 6 million users will have apparently signed up — just three days after it launched. Practically everyone is talking about the company once [...]

  19. Bermanfaatkah Facebook Username? « BLog New Bie neh… says:

    [...] pada saat bersamaan. Mereka dulu-duluan memilih username sesuai nama favorit mereka masing-masing. Katanya dalam 60 jam sejak proses registrasi username dilakukan, terjadi pembuatan 100.000 username per [...]

  20. Delicious Tag Challenge Update: Day 14 « Urban Bellwether says:

    [...] Facebook now offers community members personalized urls. In fact, within the first hour, 1 million users had customized their urls. [...]

  21. Did Your Business Miss the Facebook Username Landrush? It’s Not Too Late. says:

    [...] Millions of names were reserved in the first 24 hours after the Facebook username landrush opened 10 days ago. And while Facebook blocked a significant number of generic usernames and trademarks from being registered, many businesses are still finding that someone else took their business name or trademark on Facebook. So, is it too late? [...]

  22. Facebook : avalanche de cybersquatting dès dimanche ? | Monitoring, web et réseaux sociaux says:

    [...] 15 jours, près de 6 millions de vanity URLs ont été enregistrées, soit 3% du nombre d’utilisateurs total de Facebook. En ce qui concerne les pages crées par [...]

  23. The Gap Grows Wider: MySpace Eats Facebook’s Dust In The U.S. says:

    [...] no signs of slowing down. The network successfully launched its “vanity URLs,” in June, with millions of users signing up for the new feature within days. The network also got some notice around its use during [...]

  24. The Far Edge » Blog Archive » The Gap Grows Wider: MySpace Eats Facebook’s Dust In The U.S. says:

    [...] no signs of slowing down. The network successfully launched its “vanity URLs,” in June, with millions of users signing up for the new feature within days. The network also got some notice around its use during [...]

  25. The Gap Grows Wider: MySpace Eats Facebook’s Dust In The U.S. | TechDozer.Com says:

    [...] no signs of slowing down. The network successfully launched its “vanity URLs,” in June, with millions of users signing up for the new feature within days. The network also got some notice around its use during [...]

  26. The latest technology blog » Blog Archive » The Gap Grows Wider: MySpace Eats Facebook’s Dust In The U.S. says:

    [...] no signs of slowing down. The network successfully launched its “vanity URLs,” in June, with millions of users signing up for the new feature within days. The network also got some notice around its use during [...]

  27. The Gap Grows Wider: MySpace Eats Facebook’s Dust In The U.S. | My Blog Channel says:

    [...] no signs of slowing down. The network successfully launched its “vanity URLs,” in June, with millions of users signing up for the new feature within days. The network also got some notice around its use during [...]

  28. The Gap Grows Wider: MySpace Eats Facebook’s Dust In The U.S. | Viningmedia Nieuws says:

    [...] no signs of slowing down. The network successfully launched its “vanity URLs,” in June, with millions of users signing up for the new feature within days. The network also got some notice around its use during [...]

  29. The Gap Grows Wider: MySpace Eats Facebook’s Dust In The U.S. says:

    [...] no signs of slowing down. The network successfully launched its “vanity URLs,” in June, with millions of users signing up for the new feature within days. The network also got some notice around its use during [...]

  30. The Gap Grows Wider: MySpace Eats Facebook’s Dust In The U.S. | says:

    [...] no signs of slowing down. The network successfully launched its “vanity URLs,” in June, with millions of users signing up for the new feature within days. The network also got some notice around its use during [...]

  31. The Gap Grows Wider: MySpace Eats Facebook’s Dust In The U.S. | TopBlogs says:

    [...] no signs of slowing down. The network successfully launched its “vanity URLs,” in June, with millions of users signing up for the new feature within days. The network also got some notice around its use during [...]

  32. Get your News » The Gap Grows Wider: MySpace Eats Facebook’s Dust In The U.S. says:

    [...] no signs of slowing down. The network successfully launched its “vanity URLs,” in June, with millions of users signing up for the new feature within days. The network also got some notice around its use during [...]

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