Gigya Helping TNT Viewers Share Through Facebook and MySpace

nbatntThe TNT television network turned their coverage of sporting events social recently, inviting fans to log on through Facebook, MySpace and Twitter to watch recent NBA games and NASCAR races online. In order to give users the option to plug into all three services, TNT used the Gigya Socialize widget, which integrates all three services into a single stream.

Of the three services, the most users logged into Facebook. However, though fewer people were logging in through MySpace, they were sending the most messages, accounting for as much as 53% of chatter during the NBA games and 44% during the NASCAR race.

Here’s how the numbers broke down:

Nascar on TNT (Pocono 500) Users:
MySpace: 27%
Facebook: 54%
Twitter: 19%

Nascar on TNT (Pocono 500) Messages:
MySpace: 44%
Facebook: 37%
Twitter: 18%

NBA Eastern Conference Finals Users (average of all games):
MySpace: 40%
Facebook: 48%
Twitter: 12%

NBA Eastern Conference Finals Messages (average of all games):
MySpace: 53%
Facebook: 35%
Twitter: 12%

Turner Networks, which owns and operates TNT, also implmented a major partnership with Facebook before and during coverage of the Presidential Inauguration on CNN.com, and more recently during the NBA All-Star Game. By adding MySpace and Twitter, the network has obviously opened up the service to more users. More importantly, MySpace users, especially those logging in for the NASCAR race, have sparked more chatter, which is what the Gigya service is intended to enable.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

Leave a Reply

One Response to “Gigya Helping TNT Viewers Share Through Facebook and MySpace”

  1. Dave Yovanno says:

    Way cool watching how “social” the games were. Here’s a few links to better visuals – screen flow of the NBA game: http://bit.ly/idd96 as well as the Nascar event series happening now: http://bit.ly/4CUI55. Gigya Socialize is one implementation to gain access to all open providers for authentication and social features http://bit.ly/SYqFy.

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Manager

The Culinary Institute of America
Poughkeepsie, NY

PR & Social Media Account Director

Manifest New York
New York, NY

Assistant Social Media Editor

Salon Media Group, Inc
New York, NY

Part-time Social Media Manager

Michelson on Medicine
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us