Facebook Confirms Ban on Two Platform Ad Networks for Deceptive Ads

After increasing reports of deceptive advertisements within some Facebook applications, Facebook has confirmed that it has banned two advertising networks from operating on the Facebook Platform.

The two ad networks, SocialHour and SocialReach, were allegedly presenting Facebook users with misleading advertisements inside third party applications, and sometimes putting Facebook user data on outside landing pages in ways that violated Facebook’s privacy policy. The ad networks are currently not serving any ads on Platform applications, and developers have turned to other networks to fill their inventory.

Facebook says it banned the ad networks for “deceptive content” and failing to correct their practices after being warned.

“We’ve received some reports of deceptive content in ads placed within apps by developers.  These ads are not from Facebook but we are concerned about any potential threat to our users’ experience.  We have had the ads removed from a number of apps and prohibited two advertising networks from providing services to applications on Facebook Platform because they were not compliant with our policies and failed to correct their advertising practices,” a Facebook spokesperson told us.

Are the suspensions permanent?

“We will evaluate each circumstance individually, and are certainly open to reinstating relationships with those who demonstrate a commitment to appropriate practices,” Facebook said.

SocialHour and SocialReach had no comment on the suspensions.

Facebook has been increasingly cracking down on Platform ad networks that make liberal use of user data to increase performance. For instance, some ad networks use friends’ photos or names in ad copy like “Can you beat their IQ score?” that falsely implies friends have previously engaged with the app or site being promoted. Sometimes, those ads prompt users to enter mobile phone information, but users often don’t know they’re signing up for a subscription service that is automatically billed to their mobile carrier every month.

In general, Facebook is trying to clean up the image of ads on the Platform to maintain user trust. In this case, Facebook warned ad networks that were engaging in behavior it deemed unacceptable a couple of weeks ago of new policies, but apparently not everyone sufficiently changed their practices in time.

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Leave a Reply

13 Responses to “Facebook Confirms Ban on Two Platform Ad Networks for Deceptive Ads”

  1. Mike Watkins says:

    about time!

  2. Finance Geek » What’s Black And White And Red All Over? The NYT’s Balance Sheet says:

    [...] Facebook bans two spammy ad networks [Inside Facebook] [...]

  3. Amir Khan says:

    It seems Facebook loves it’s users :) This is one of the biggest step taken by Facebook.

  4. Russ says:

    This is a great step. Deceptive marketing is worse than Spam.

    Russ
    http://twitter.com/russjosephs

  5. Building an Ad Network Inside Facebook: Q&A with SocialCash CEO Rob Jewell says:

    [...] We recently spoke with SocialCash CEO Rob Jewell about the current state of the market, the recent Facebook policy enforcement actions that were taken against other Facebook Platform ad networks, and SocialCash’s plans going [...]

  6. Facebook Issues Statement About Advertising Policies and User Photos says:

    [...] month, Facebook suspended two Facebook Platform ad networks from operating on the Facebook Platform due to deceptive practices and bad user experience. The ad [...]

  7. Facebook user data « Datarati :: Will Scully-Power :: Data, Analytics & Optimisation in the World of Advertising! says:

    [...] month, Facebook suspended two Facebook Platform ad networks from operating on the Facebook Platform due to deceptive practices and bad user experience. The ad [...]

  8. Facebook Tightens the Rules on Facebook Platform Ad Networks says:

    [...] ensure that all Platform ad networks value user trust as highly as Facebook itself does – Facebook suspended two ad networks that didn’t comply with its rules just a few weeks [...]

  9. Which Ad Networks Will Strike Out With Facebook’s Updated Ad Guidlines? says:

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  10. App Developers Repeat After Me: The Platform is Not Your Friend « @ the intersection says:

    [...] active in policing the banner ad practices of apps on its platform. The company initially shutdown two ad networks back in June that were leveraging social graph data from the platform to produce deceptive ads. More recently, [...]

  11. Zynga CEO Speaks On Offers, We Provide Some Context says:

    [...] below]. Mobile ad scams have been a problem on Facebook for many months, as we’ve previously covered. We have also heard that these scams can be much more profitable than more legitimate forms of [...]

  12. MySpace Takes Close Aim At Scammy Offers says:

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  13. Facebook and its annoying ads. « duncanmcgeoch says:

    [...] http://www.insidefacebook.com/2009/06/10/facebook-confirms-ban-on-two-platform-ad-networks-for-decep… Share this:TwitterFacebookLike this:LikeBe the first to like this post. Categories Uncategorized [...]

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