Breaking: Facebook Username Landrush to Start June 13 at Midnight

The Facebook vanity URL landrush is on. Starting this Saturday morning, June 13, at 12:01am EDT, Facebook users will be asked to choose a username for their Facebook profile that will replace the current numeric URLs for profile pages.

According to Facebook,  users will be able to choose a username on a “first-come, first-serve” basis for their profile and the Facebook Pages that they administer by visiting this page after midnight on Friday night. Users will also see a notice on their home page asking them to choose a username/URL:

4520_122675461728_20531316728_2792151_1967992_n

When the landrush starts, users will be able to choose just one username for their profile and for each of the Pages that they administer (they will not be available for groups or events). Usernames must be at least five characters long and can only contain letters, numbers, or periods. They will only be available in Roman characters at launch.

However, users should be careful to choose the right one: once you have made a choice, you won’t be allowed to change it or transfer it to someone else later on. Facebook isn’t allowing transfers in order to undercut the rampant squatter market that would otherwise develop – although there will still definitely be cases of abuse. Facebook says that generic words like “flowers” or “pizza” will not be available as usernames, though we’re not sure how exactly those rules will work.

4700_122311816728_20531316728_2784466_2118130_n

Facebook says that if you signed up for a Facebook Page after May 31 or a user profile after today at 3 p.m. EDT, you “may not be able to sign up for a username immediately because of steps we’ve taken to prevent abuse or ‘squatting’ on names.”

For developers, usernames will not be accessible through the Platform API at this time, so developers will not be able to access or store usernames. Rather, they’ll have to stick to user IDs.

username2

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

Leave a Reply

50 Responses to “Breaking: Facebook Username Landrush to Start June 13 at Midnight”

  1. Trey Philips says:

    this isn’t quite the organized manner i was hoping for. they could have rolled them out by sign up date chunks (that seems kind of fair, even though it’d probably cost me my preferred url), or by auctions. oh well. saturday night, it’s on.

  2. Laurent Courtines says:

    I hope I can get Laurent!

  3. Jamie Ellis says:

    Looking like it is Midnight Saturday EDT not PDT

    its also now counting down to Saturday June 13th 5:01
    as i BST it do back up the EDT allfacebook has

  4. Alan Ralph says:

    @Trey – if they did it in order of when people signed up, then they’d just be guaranteeing that the first Facebook users would get most of the good / obvious usernames. By having a free-for-all, Facebook cannot be accused of giving anyone an unfair advantage.

  5. Jamie Ellis says:

    Well if the person likes getting up late or not nocturnal then some western europe can accuse other timezones of unfair advantage (if they wanted to be picky)

    UK it will be 5am France and CEDT 6am – early mornings for them ;)

  6. Web Media Daily - Link Edition Tuesday June 9, 2009 | Reinventing Yourself... says:

    [...] Breaking: Facebook Username Landrush to Start June 13 at Midnight [...]

  7. Facebook Finally Giving Everyone a Username URL June 13 at Midnight | My Philly Network says:

    [...] Breaking: Facebook Username Landrush to Start June 13 at Midnight [...]

  8. Joffrey says:

    It will be available for Pages only if it has more than 1000 fans before 31st May. So bad. :(

  9. Facebook Usernames & Custom Vanity URLs: Landrush Begins June 13th at 12:01am | Your SEO Sucks! says:

    [...] has gone and done something to mess up our plans of vanity URL world domination. According to this post on InsideFacebook.com: Facebook isn’t allowing transfers in order to undercut the rampant [...]

  10. Are Facebook Usernames a Step Toward @Addressable Identity? says:

    [...] the announcement of the upcoming launch of Facebook usernames today, Facebook is taking another step toward strengthening identity on the site through vanity [...]

  11. Jimmy says:

    Wow. I can see the new Ebay Stores opening up. “Original Facebook Names”

  12. Poindexter T. Schmittiavciski III says:

    Oh boy, I’d better make sure I get in there early or my username could go pretty quickly!

  13. Confused says:

    Surely the servers will crash with everyone logging on as close to this time as possible?

  14. Jop Diengdoh says:

    This is a *beep* nightmare. So we have to login with our usernames now ? lame !! lame !!

  15. George Bowser says:

    Great Idea! Especially for those looking to market a Small Business to their FB friends.

  16. sad news says:

    It looks like fb is following failed twitter. They should restrict vanity urls to Pages only.

  17. Tech News, Resources from Blogosphere - 10 June 09(6) says:

    [...] Breaking: Facebook Username Landrush to Start June 13 at Midnight [...]

  18. FacebookでUsernameが利用可能に - Facebook Facial Operations says:

    [...] Soon for Pages ネタ元: Are Facebook Usernames a Step Toward @Addressable Identity ネタ元: Breaking: Facebook Username Landrush to Start June 13 at Midnight Share this on FacebookShare this on del.icio.usDigg this!Buzz up!Share this on TechnoratiPost this [...]

  19. PLD says:

    So what happens if you don’t meet that 1,000 fan requirement right now. does that mean you NEVER get the chance for a vanity URL? Will you be able to claim one at a later date?

  20. Facebook Vanity URLs | it-techinfo.com says:

    [...] Breaking: Facebook Username Landrush to Start June 13 at Midnight (insidefacebook.com) [...]

  21. Jamie Ellis says:

    Facebook Users eligability:

    Joined before 3pm EDT June 9th
    can claim from 12:01 a.m. (EDT) on Saturday, June 13, 2009

    Joined after 3pm EDT June 9th then:
    Sunday, June 28, 2009 to become eligible to claim a username.

    http://www.facebook.com/help.php?page=898 (Usernames: User Eligability)

    There is no announcements (yet) of a acceptance of those after post cut-off date (31st May) for pages but likely any changes will appear http://www.facebook.com/help.php?page=900 (Usernames: Facebook Pages)

  22. Big News: Facebook to Offer Personalized URLs This Saturday | wordswell // creative consulting agency in baltimore, maryland | brand development | strategic communication | social media says:

    [...] further reading: LA Times Inside Facebook TechCrunch [...]

  23. Is Facebook Ready for the Vanity Tsunami? « Marketing | Truth says:

    [...] by Mark Olson Just past midnight Eastern Time on Saturday, June 13, Facebook is going to launch Facebook Usernames and give virtually every one of its 250 million users the opportunity to grab the vanity URL of [...]

  24. Facebook Vanity URLs Will be Available to Pages With Under 1,000 Fans in 2 Weeks says:

    [...] Facebook username landrush starts tonight at 12:01am EDT, and with it comes potentially the best one-time opportunity for [...]

  25. Facebook Username Registration Opens Tonight says:

    [...] Facebook username registration opens for the firs time in just a few hours, marking a major milestone in Facebook identity. For the first time since Facebook began over 5 years ago, users will be able to choose a username to go by on the site. And while it may not be clear today how broadly Facebook usernames will be used in the future, everyone should be careful to pick a username that they will want to be associated with their real Facebook identity for years to come. [...]

  26. Delwedd newydd or arwydd arosfan bysiau « Flog luniau says:

    [...] Breaking: Facebook Username Landrush to Start June 13 at Midnight (insidefacebook.com) [...]

  27. facebook usernames - Christian Forum Site says:

    [...] as possible. You wont be able to get your name if someone reserves it before you do. Details: Breaking: Facebook Username Landrush to Start June 13 at Midnight __________________ there is nothing too hard for God Jermiah 32:27 Current Christian Forum [...]

  28. WPThemes says:

    I got my name as the username.

    You don’t need 1,000 Fans to get your own username.

    Your Facebook account must be registered before June 9 as the only criteria.

    Mike

  29. Kaiser says:

    This blog is speculating http://bit.ly/7SBTX Chrome had the advantage over firefox in getting the username.

  30. Millions of Users and Businesses Register Facebook Usernames in First 24 Hours of Landrush says:

    [...] Facebook username landrush appears to have gone off largely without a hitch. Over half a million usernames were registered in [...]

  31. Philippe Le Clef says:

    THANK YOU FACEBOOK

  32. Frida Safdie says:

    hi im new to coaching can anybody anser these qushtons for me or give advice
    how do i trust my intuition
    how do i increase my intuion spontanisly
    where do i find humor in my life

  33. Lori says:

    Unfortunately, the same thing has happened with facebook url’s that happened with traditional urls – you have people grabbing urls for institutions and companies in order to sell them back to them.
    I don’t think this was the intent of the facebook team. Too bad they couldn’t have come up with a way to prevent this…

  34. 6 Million Users, 7,000 Pages Get Vanity URLs This Weekend says:

    [...] that the Facebook username landrush has come and gone, let’s take a look at the stats from the first weekend of Facebook [...]

  35. Twittrblog » check out our on demand music! says:

    [...] Breaking: Facebook Username Landrush to Start June 13 at Midnight (insidefacebook.com) Share and Enjoy: [...]

  36. HIM – Kiss of Dawn « Andy wordpress finne’s Blog says:

    [...] Breaking: Facebook Username Landrush to Start June 13 at Midnight (insidefacebook.com) [...]

  37. All Facebook Pages Can Get Vanity URLs Starting Sunday at Midnight says:

    [...] the Facebook username landrush officially opened two weeks ago, Pages with under 1,000 fans or created after May 31 still [...]

  38. « Get a Good Credit Card Deal Easily money says:

    [...] Breaking: Facebook Username Landrush to Start June 13 at Midnight (insidefacebook.com) [...]

  39. « Creditcards Online Deals - How good are they? Easily money says:

    [...] Breaking: Facebook Username Landrush to Start June 13 at Midnight (insidefacebook.com) [...]

  40. The 10 Steps to Market Your Internet Business Successfully | Internet Marketing Online says:

    [...] Breaking: Facebook Username Landrush to Start June 13 at Midnight (insidefacebook.com) Tags: Internet Marketing Solutions, internet website marketing, Online Internet Marketing, Online Marketing Solutions, online web marketing, web internet marketing [...]

  41. yetss says:

    [...] Breaking: Facebook Username Landrush to Start June 13 at Midnight (insidefacebook.com) Comments [0]Digg it!Facebook [...]

  42. Helo byd! Hello world! « Gazbryn ar y Panoramio says:

    [...] Breaking: Facebook Username Landrush to Start June 13 at Midnight (insidefacebook.com) Possibly related posts: (automatically generated)SORRY TO DISCONTINUEJocyelyn’s 21thHello World ! Welcome to WordPress.com   [...]

  43. How to Organize a Corporate Yoga Class? | Total Health Care - Yoga Business Coach says:

    [...] Breaking: Facebook Username Landrush to Start June 13 at Midnight (insidefacebook.com) Related Posts [...]

  44. Dasar-dasar HTML | dijexi.com says:

    [...] Breaking: Facebook Username Landrush to Start June 13 at Midnight (insidefacebook.com) css style, HTML, javascript Address: http://www.dijexi.com/2009/07/dasar-dasar-html/ « MySQL Backup to Email Trackbackno comment untill now [...]

  45. A day in Lancaster, TX. | On The Road says:

    [...] Breaking: Facebook Username Landrush to Start June 13 at Midnight (insidefacebook.com) [...]

  46. Developers Seek/Tout FHA Backing-Helps Buyers Qualify for Low Down Payments In Tight Credit Market | Top5Reo says:

    [...] Breaking: Facebook Username Landrush to Start June 13 at Midnight (insidefacebook.com) Share and Enjoy: [...]

  47. Drive Traffic To website | Online Internet Marketing Solutions says:

    [...] Breaking: Facebook Username Landrush to Start June 13 at Midnight (insidefacebook.com) Tags: Internet Marketing Solutions, internet website marketing, Online Internet Marketing, Online Marketing Solutions, online web marketing, web internet marketing [...]

  48. New Style Bus Stop Signs « Flog luniau says:

    [...] Breaking: Facebook Username Landrush to Start June 13 at Midnight (insidefacebook.com) [...]

  49. 5 Things You Need to Know about Facebook Vanity URLs | Blippitt.com says:

    [...] Breaking: Facebook Username Landrush to Start June 13 at Midnight (insidefacebook.com) [...]

  50. WPClubs says:

    thanks for the info, it is big deal for web marketers

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Manager

Joe Fresh
New York, NY

Weekend Editor and Social Media Manager

Cinema Blend LLC
Telecommute, OR

Social Media Manager

The Culinary Institute of America
Poughkeepsie, NY

Web and Social Media Manager

Health Resources in Action, Inc.
Boston, MA

Online Social Media Manager

WellPoint
Chicago, IL

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us