Breaking: Facebook Username Landrush to Start June 13 at Midnight
The Facebook vanity URL landrush is on. Starting this Saturday morning, June 13, at 12:01am EDT, Facebook users will be asked to choose a username for their Facebook profile that will replace the current numeric URLs for profile pages.
According to Facebook, users will be able to choose a username on a “first-come, first-serve” basis for their profile and the Facebook Pages that they administer by visiting this page after midnight on Friday night. Users will also see a notice on their home page asking them to choose a username/URL:

When the landrush starts, users will be able to choose just one username for their profile and for each of the Pages that they administer (they will not be available for groups or events). Usernames must be at least five characters long and can only contain letters, numbers, or periods. They will only be available in Roman characters at launch.
However, users should be careful to choose the right one: once you have made a choice, you won’t be allowed to change it or transfer it to someone else later on. Facebook isn’t allowing transfers in order to undercut the rampant squatter market that would otherwise develop – although there will still definitely be cases of abuse. Facebook says that generic words like “flowers” or “pizza” will not be available as usernames, though we’re not sure how exactly those rules will work.

Facebook says that if you signed up for a Facebook Page after May 31 or a user profile after today at 3 p.m. EDT, you “may not be able to sign up for a username immediately because of steps we’ve taken to prevent abuse or ‘squatting’ on names.”
For developers, usernames will not be accessible through the Platform API at this time, so developers will not be able to access or store usernames. Rather, they’ll have to stick to user IDs.















June 9th, 2009 at 12:36 pm
this isn’t quite the organized manner i was hoping for. they could have rolled them out by sign up date chunks (that seems kind of fair, even though it’d probably cost me my preferred url), or by auctions. oh well. saturday night, it’s on.
June 9th, 2009 at 12:48 pm
I hope I can get Laurent!
June 9th, 2009 at 12:55 pm
Looking like it is Midnight Saturday EDT not PDT
its also now counting down to Saturday June 13th 5:01
as i BST it do back up the EDT allfacebook has
June 9th, 2009 at 1:03 pm
@Trey – if they did it in order of when people signed up, then they’d just be guaranteeing that the first Facebook users would get most of the good / obvious usernames. By having a free-for-all, Facebook cannot be accused of giving anyone an unfair advantage.
June 9th, 2009 at 1:06 pm
Well if the person likes getting up late or not nocturnal then some western europe can accuse other timezones of unfair advantage (if they wanted to be picky)
UK it will be 5am France and CEDT 6am – early mornings for them ;)
June 9th, 2009 at 1:12 pm
[...] Breaking: Facebook Username Landrush to Start June 13 at Midnight [...]
June 9th, 2009 at 1:12 pm
[...] Breaking: Facebook Username Landrush to Start June 13 at Midnight [...]
June 9th, 2009 at 1:31 pm
It will be available for Pages only if it has more than 1000 fans before 31st May. So bad. :(
June 9th, 2009 at 2:38 pm
[...] has gone and done something to mess up our plans of vanity URL world domination. According to this post on InsideFacebook.com: Facebook isn’t allowing transfers in order to undercut the rampant [...]
June 9th, 2009 at 3:48 pm
[...] the announcement of the upcoming launch of Facebook usernames today, Facebook is taking another step toward strengthening identity on the site through vanity [...]
June 9th, 2009 at 4:17 pm
Wow. I can see the new Ebay Stores opening up. “Original Facebook Names”
June 9th, 2009 at 4:29 pm
Oh boy, I’d better make sure I get in there early or my username could go pretty quickly!
June 9th, 2009 at 5:01 pm
Surely the servers will crash with everyone logging on as close to this time as possible?
June 9th, 2009 at 6:45 pm
This is a *beep* nightmare. So we have to login with our usernames now ? lame !! lame !!
June 9th, 2009 at 7:10 pm
Great Idea! Especially for those looking to market a Small Business to their FB friends.
June 9th, 2009 at 8:37 pm
It looks like fb is following failed twitter. They should restrict vanity urls to Pages only.
June 9th, 2009 at 10:46 pm
[...] Breaking: Facebook Username Landrush to Start June 13 at Midnight [...]
June 10th, 2009 at 5:51 am
[...] Soon for Pages ネタ元: Are Facebook Usernames a Step Toward @Addressable Identity ネタ元: Breaking: Facebook Username Landrush to Start June 13 at Midnight Share this on FacebookShare this on del.icio.usDigg this!Buzz up!Share this on TechnoratiPost this [...]
June 10th, 2009 at 12:28 pm
So what happens if you don’t meet that 1,000 fan requirement right now. does that mean you NEVER get the chance for a vanity URL? Will you be able to claim one at a later date?
June 10th, 2009 at 4:13 pm
[...] Breaking: Facebook Username Landrush to Start June 13 at Midnight (insidefacebook.com) [...]
June 10th, 2009 at 6:36 pm
Facebook Users eligability:
Joined before 3pm EDT June 9th
can claim from 12:01 a.m. (EDT) on Saturday, June 13, 2009
Joined after 3pm EDT June 9th then:
Sunday, June 28, 2009 to become eligible to claim a username.
http://www.facebook.com/help.php?page=898 (Usernames: User Eligability)
There is no announcements (yet) of a acceptance of those after post cut-off date (31st May) for pages but likely any changes will appear http://www.facebook.com/help.php?page=900 (Usernames: Facebook Pages)
June 10th, 2009 at 8:57 pm
[...] further reading: LA Times Inside Facebook TechCrunch [...]
June 11th, 2009 at 1:20 pm
[...] by Mark Olson Just past midnight Eastern Time on Saturday, June 13, Facebook is going to launch Facebook Usernames and give virtually every one of its 250 million users the opportunity to grab the vanity URL of [...]
June 12th, 2009 at 10:08 am
[...] Facebook username landrush starts tonight at 12:01am EDT, and with it comes potentially the best one-time opportunity for [...]
June 12th, 2009 at 3:33 pm
[...] Facebook username registration opens for the firs time in just a few hours, marking a major milestone in Facebook identity. For the first time since Facebook began over 5 years ago, users will be able to choose a username to go by on the site. And while it may not be clear today how broadly Facebook usernames will be used in the future, everyone should be careful to pick a username that they will want to be associated with their real Facebook identity for years to come. [...]
June 12th, 2009 at 7:22 pm
[...] Breaking: Facebook Username Landrush to Start June 13 at Midnight (insidefacebook.com) [...]
June 12th, 2009 at 8:32 pm
[...] as possible. You wont be able to get your name if someone reserves it before you do. Details: Breaking: Facebook Username Landrush to Start June 13 at Midnight __________________ there is nothing too hard for God Jermiah 32:27 Current Christian Forum [...]
June 12th, 2009 at 9:09 pm
I got my name as the username.
You don’t need 1,000 Fans to get your own username.
Your Facebook account must be registered before June 9 as the only criteria.
Mike
June 12th, 2009 at 9:57 pm
This blog is speculating http://bit.ly/7SBTX Chrome had the advantage over firefox in getting the username.
June 13th, 2009 at 2:32 pm
[...] Facebook username landrush appears to have gone off largely without a hitch. Over half a million usernames were registered in [...]
June 13th, 2009 at 7:31 pm
THANK YOU FACEBOOK
June 13th, 2009 at 10:30 pm
hi im new to coaching can anybody anser these qushtons for me or give advice
how do i trust my intuition
how do i increase my intuion spontanisly
where do i find humor in my life
June 15th, 2009 at 7:44 am
Unfortunately, the same thing has happened with facebook url’s that happened with traditional urls – you have people grabbing urls for institutions and companies in order to sell them back to them.
I don’t think this was the intent of the facebook team. Too bad they couldn’t have come up with a way to prevent this…
June 15th, 2009 at 12:36 pm
[...] that the Facebook username landrush has come and gone, let’s take a look at the stats from the first weekend of Facebook [...]
June 16th, 2009 at 1:19 pm
[...] Breaking: Facebook Username Landrush to Start June 13 at Midnight (insidefacebook.com) Share and Enjoy: [...]
June 18th, 2009 at 8:09 am
[...] Breaking: Facebook Username Landrush to Start June 13 at Midnight (insidefacebook.com) [...]
June 24th, 2009 at 9:26 am
[...] the Facebook username landrush officially opened two weeks ago, Pages with under 1,000 fans or created after May 31 still [...]
June 27th, 2009 at 10:12 am
[...] Breaking: Facebook Username Landrush to Start June 13 at Midnight (insidefacebook.com) [...]
June 27th, 2009 at 10:27 am
[...] Breaking: Facebook Username Landrush to Start June 13 at Midnight (insidefacebook.com) [...]
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June 29th, 2009 at 11:06 pm
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June 30th, 2009 at 7:23 pm
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August 29th, 2010 at 1:32 pm
thanks for the info, it is big deal for web marketers