Total US Time Spent on Facebook Up 700% in the Last Year

In a report released today by Nielsen, analysts found that Facebook is the stickiest social networking site. This is not new news, but the growth in total time spent on Facebook in the past year is kind of staggering. From April 2008 to April 2009, total minutes spent on Facebook increased from 1.7 billion minutes to 13.9 billion minutes – an annual growth rate of 700 percent. MySpace comes in second with 5 billion minutes in April 2009, roughly 2 billion minutes shy of time spent in April 2008. Blogger, Tagged, and Twitter follow next. (Twitter showed the largest percentage gain overall, up over 3700% since last year.)


While Facebook leads in time spent by a large margin, MySpace is still winning in time spent on video. Nielsen reports that in April 2009, MySpace users spent 384 million minutes watching videos, whereas Facebook users spent 114 million minutes. But this makes sense. As NewTeeVee correctly notes, MySpace’s lead in the online video category shouldn’t be surprising because the two sites have different strategies: “That’s really the difference between the two social networks’ approaches to video; MySpace has cultivated a premium video platform, one that treats video as entertainment rather than personal expression.”

Having hit the 200 million user mark, these numbers are a healthy indication that Facebook users are actually spending more time on the site as well. The really interesting analysis would be to see a breakdown of how these minutes are spent at a more granular level (e.g., uploading photos, interacting on Walls, playing with applications). But time is scarce and one of our biggest contraints these days, so I’m curious: what activities are you substituting for these extra minutes on Facebook?

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Leave a Reply

23 Responses to “Total US Time Spent on Facebook Up 700% in the Last Year”

  1. Loreee says:

    Want to know something and hope you could help me. What does Facebook do to suggest you to add a friend, if you don’t know that suggested person? Is it based on the number of shared friends? Is it based in anything else?


  2. Facebook App Developer says:

    It’s surprising that total us time spent of facebook increases 700% in the last year. Total minutes increased from 1.7% to 13%. Good to hear that.

  3. andi says:

    How about facebook users in Asia country , do you have any analyst report about it?

  4. Andi Chen says:

    How about record show in Asia Country ? do you have any analyst report about it?

  5. Duan Evans says:

    It’ll never take off…

  6. Facebook Applications says:

    it’lll increase in near future, is one of the most used online social network.

  7. Linkwertig: Opera 10, Babbel, Mahalo, Browserlab » says:

    [...] » Total US Time Spent on Facebook Up 700% in the Last Year [...]

  8. xeit » Blog Archive » Wie viel Zeit verbringen User auf Social Networks und Blog-Plattformen (inkl. Twitter)? says:

    [...] Wie viel Zeit verbringen User auf Social Networks und Blog-Plattformen (inkl. Twitter)? Eine Antwort auf diese Fragen liefern die jüngsten Nielsen-Zahlen – allerdings und wie so häufig, nur für den US-Markt. [via] [...]

  9. Facebook und Twitter sind die digitalen Zeitfresser unserer Zeit | Basic Thinking Blog says:

    [...] Via: [...]

  10. From Twitter to Twitterverse « roblitz says:

    [...] first thing he told us is something I’ve already found today: Twitter is growing more faster than any other social network Twitter is by far not the biggest one but the percent growth of total minutes spent on it is 3712%. [...]

  11. 10 reasons to adopt EazyMo for your social apps « The EazyMo Blog says:

    [...] reasons to adopt EazyMo for your social apps Posted on 8 June, 2009 by EazyMo As the social web continues to grow and evolve, it becomes increasingly apparent that the traditional methods of [...]

  12. amulet's me2DAY says:

    amulet의 생각…

    Total US Time Spent on Facebook Up 700% in the Last Year…

  13. tech: How Facebook Beat MySpace: From College Dorm to Platform | tech3bite says:

    [...] early June Inside Facebook reported that Americans spent 13.9 billion minutes per year on Facebook and 5 billion minutes on MySpace. [...]

  14. Social Shopping at The TrendWatch says:

    [...] is acquiring goes beyond a profile page and more into the building of an online persona where more users each day invest more time. Not only this but more Brands and Companies are building microsites for promotions inside [...]

  15. » MySpace pourrait intégrer Facebook Connect ! says:

    [...] usages sont différents, le temps passé sur Facebook bien supérieur à celui passé sur MySpace (voir cet article), d’où aussi une accoutumance à la publicité (moins de clics) qui pourrait continuer à [...]

  16. Creating a Community around Your Content | Make Money Online - Work at Home says:

    [...] are spending more and more time on social networking sites such as Facebook. So as marketers we want to be on those sites. But rather than sending people to [...]

  17. byter says:

    Facebook is not just a time-waster, for some Facebook is a stress buster. It gives a little time to escape reality, which we need from time to time to remain sane in this hectic life.

  18. Concluding Post – How much *TIME SPENT ON*? – Topics in Digital Media – Spring 10 says:

    [...] use these platforms as a broadcasting central.. What are they doing on there. This is a great link to some information based on the time spent on these sites, it states From April 2008 to April [...]

  19. Facebook? Is it right for my business? | Right Mind Marketing says:

    [...] Facebook a means for people to waste time (and I don’t necessarily disagree). According to Nielson , time spent on Facebook was up 700% in April 2009 vs. April 2008. Surely some of the people in [...]

  20. facebook « Chris's Lifeblog says:

    [...] Total US Time Spent On Facebook Up 700% in the Last Year [...]

  21. Facebook got your Tongue? « Neuro-Reverb says:

    [...] in that aspect. The average American’s time on Facebook increased 700% in the past year. (1) This means, of course, that there will be a deficient somewhere, can you [...]

  22. Facebook as an Oppositional Tool for Activists? A (Highly Qualified) Defence of Social Media | The Simplicity Collective says:

    [...] Simplicity Collective Facebook. [1] See ‘Inside Facebook’ at [...]

  23. Fairfield Counties Best Business Resources | Blog | Facebook? Is it right for my business? says:

    [...] Facebook a means for people to waste time (and I don’t necessarily disagree). According to Nielson , time spent on Facebook was up 700% in April 2009 vs. April 2008. Surely some of the people in [...]

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