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Total US Time Spent on Facebook Up 700% in the Last Year
June 2nd, 2009
| By Jessica Lee | 17 Comments » |
In a report released today by Nielsen, analysts found that Facebook is the stickiest social networking site. This is not new news, but the growth in total time spent on Facebook in the past year is kind of staggering. From April 2008 to April 2009, total minutes spent on Facebook increased from 1.7 billion minutes to 13.9 billion minutes – an annual growth rate of 700 percent. MySpace comes in second with 5 billion minutes in April 2009, roughly 2 billion minutes shy of time spent in April 2008. Blogger, Tagged, and Twitter follow next. (Twitter showed the largest percentage gain overall, up over 3700% since last year.)
While Facebook leads in time spent by a large margin, MySpace is still winning in time spent on video. Nielsen reports that in April 2009, MySpace users spent 384 million minutes watching videos, whereas Facebook users spent 114 million minutes. But this makes sense. As NewTeeVee correctly notes, MySpace’s lead in the online video category shouldn’t be surprising because the two sites have different strategies: “That’s really the difference between the two social networks’ approaches to video; MySpace has cultivated a premium video platform, one that treats video as entertainment rather than personal expression.”
Having hit the 200 million user mark, these numbers are a healthy indication that Facebook users are actually spending more time on the site as well. The really interesting analysis would be to see a breakdown of how these minutes are spent at a more granular level (e.g., uploading photos, interacting on Walls, playing with applications). But time is scarce and one of our biggest contraints these days, so I’m curious: what activities are you substituting for these extra minutes on Facebook?
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June 2nd, 2009 at 8:39 pm
Want to know something and hope you could help me. What does Facebook do to suggest you to add a friend, if you don’t know that suggested person? Is it based on the number of shared friends? Is it based in anything else?
Thanks
June 3rd, 2009 at 1:27 am
It’s surprising that total us time spent of facebook increases 700% in the last year. Total minutes increased from 1.7% to 13%. Good to hear that.
June 3rd, 2009 at 3:01 am
How about facebook users in Asia country , do you have any analyst report about it?
June 3rd, 2009 at 3:05 am
How about record show in Asia Country ? do you have any analyst report about it?
June 3rd, 2009 at 4:35 am
It’ll never take off…
June 3rd, 2009 at 5:03 am
it’lll increase in near future, facebook.com is one of the most used online social network.
June 4th, 2009 at 12:00 am
[...] » Total US Time Spent on Facebook Up 700% in the Last Year [...]
June 4th, 2009 at 1:09 am
[...] Wie viel Zeit verbringen User auf Social Networks und Blog-Plattformen (inkl. Twitter)? Eine Antwort auf diese Fragen liefern die jüngsten Nielsen-Zahlen – allerdings und wie so häufig, nur für den US-Markt. [via] [...]
June 4th, 2009 at 2:42 am
[...] Via: InsideFacebook.com [...]
June 4th, 2009 at 10:05 am
[...] first thing he told us is something I’ve already found today: Twitter is growing more faster than any other social network Twitter is by far not the biggest one but the percent growth of total minutes spent on it is 3712%. [...]
June 7th, 2009 at 12:09 pm
[...] reasons to adopt EazyMo for your social apps Posted on 8 June, 2009 by EazyMo As the social web continues to grow and evolve, it becomes increasingly apparent that the traditional methods of [...]
July 9th, 2009 at 8:10 am
amulet의 생각…
Total US Time Spent on Facebook Up 700% in the Last Year…
September 10th, 2009 at 2:37 am
[...] early June Inside Facebook reported that Americans spent 13.9 billion minutes per year on Facebook and 5 billion minutes on MySpace. [...]
September 22nd, 2009 at 8:19 am
[...] is acquiring goes beyond a profile page and more into the building of an online persona where more users each day invest more time. Not only this but more Brands and Companies are building microsites for promotions inside [...]
October 28th, 2009 at 7:00 am
[...] usages sont différents, le temps passé sur Facebook bien supérieur à celui passé sur MySpace (voir cet article), d’où aussi une accoutumance à la publicité (moins de clics) qui pourrait continuer à [...]
October 28th, 2009 at 8:46 am
[...] are spending more and more time on social networking sites such as Facebook. So as marketers we want to be on those sites. But rather than sending people to [...]
December 6th, 2009 at 11:58 pm
Facebook is not just a time-waster, for some Facebook is a stress buster. It gives a little time to escape reality, which we need from time to time to remain sane in this hectic life.