Facebook Launches New Ad Units for Pages and Events

pageadsInterested in promoting your Page or Event through Facebook Ads? Facebook has just created new ad units that should offer higher response rates.

The new units allow Facebook users to become a fan of your Page or RSVP to your event directly within the ad unit itself – just like Facebook’s home page engagement ads. Users can still click through to your Page or Event by clicking on the title, body, or image.

For CPC campaigns, Facebook will register a paid click on the “Become a Fan” or “RSVP to this Event” links in addition to the ad title, body, or image. However, Facebook will not register a paid click on friends’ names included in the ads.

Thus, even though users may not be clicking “through” to your Page or Event, they’re still engaging with your ad directly within the page they’re on. Facebook says clicking on a Page or Event ad, “automatically creates a story on the user’s profile page and possibly even in their friends’ home page Highlights—generating free distribution for you.”

It’s a nice addition to Facebook Ads that should enable advertisers to get more Fans and RSVPs – and generate more revenue for Facebook.

Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!

 

Leave a Reply

6 Responses to “Facebook Launches New Ad Units for Pages and Events”

  1. RocSocialMedia.com » Blog Archive » Facebook Launches New Ad Units for Pages and Events says:

    [...] Launches New Ad Units for Pages and Events June 3rd, 2009 Posted in Facebook // Facebook Launches New Ad Units for Pages and Events. Interested in promoting your Page or Event through Facebook Ads? Facebook has just created new ad [...]

  2. links for 2009-06-03 - Kevin Bondelli’s Youth Vote Blog says:

    [...] Facebook Launches New Ad Units for Pages and Events [...]

  3. Engel Fonseca Bauer says:

    so cool…available in any country ?

  4. Facebook for marketers « People like to share says:

    [...] Facebook Launches New Ad Units for Pages and Events (insidefacebook.com) [...]

  5. New Media Hub | Blog Archive | Facebook creates ad unit for local events says:

    [...] Clicking on a Page or Event ad automatically creates a story on the user’s profile page and possibly even in their friends’ home page. More… [...]

  6. Dennis Yu says:

    Interview with Facebook’s czar of ad approval two days ago at http://www.purposeinc.com/pwp/2009/06/02/facebook-ad-approval-questions-answered/comment-page-1#comment-1035

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

SK Energy Seeking Social Media Guru

SK Energy Shots
New York, NY

Social Media Producer

Los Angeles Times
los angeles, CA

Social Media Specialist

Catholic Review
Baltimore, MD

Direct Marketing Strategist

Southern Poverty Law Center
Montgomery, AL

Freelance Assistant - Social Media Team

Viacom Velocity
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us