How Much is a Facebook Fan Worth to You?

Those interested in playing the Facebook Page market have been moving more actively in recent days since we reported that OraBrush, a company that makes tongue cleaners for curing bad breath, announced that it had outbid Hershey’s for the Kisses page and its 1.1 million Facebook fans for an undisclosed sum. So, what’s the going rate on Facebook Pages these days?

Because the marketplace is not very liquid – it’s not always easy to contact the owner of a Facebook Page – data points are few. However, most of the transactions we’re hearing about are pegging Facebook Pages at less than US $0.01/fan. In other words, even the biggest Page transactions are still only in the order of US $10,000′s.

Many buyers are thinking about the fan relationship as an annuity on future ad impressions in the Facebook stream. For example, a Page with 1,000,000 fans could publish status updates many times per day, which could generate many hundreds of thousands of impressions daily.

Depending on the call to action, significant sales could be generated as well. For example, OraBrush is driving Facebook fans of the Kisses page to its e-commerce website, where it sells breath strips:


At the same time, publishing too spammy updates could lead fans to leave the Page, or at least block it from the stream. So for every update that generates sales, Page administrators would be causing attrition amongst their fan base as well.

For now, Facebook still has yet to announce a policy on public profile transactions. However, since the whole idea behind Pages was to create a vehicle for brands and businesses to have an official presence inside Facebook around which to base their marketing efforts, Facebook is likely to curtail generic public profile spam in the long run. Facebook wants Pages to be authentic channels for brands and authorized agents, leaving generic concepts to Facebook Groups, which don’t have stream access.

So, how much is a Facebook fan worth to you?

Mediabistro Job Fair

Mediabistro Event

Mediabistro Job Fair

Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job! Register now!


Leave a Reply

3 Responses to “How Much is a Facebook Fan Worth to You?”

  1. Guadagnare con Facebook grazie alle pagine fan | BigThink says:

    [...] dal sito InsideFacebook: Because the marketplace is not very liquid – it’s not always easy to contact the owner of a [...]

  2. Status Updates on Popular Facebook Page Now For Sale on eBay says:

    [...] is a Facebook stream impression worth? While we still hear Page transactions are occurring in the sub-$0.01/fan range, one popular generic Page owner is auctioning off the right to post a status update to his 300,000 [...]

  3. Danny Mcintosh says:

    There is a huge secondary market for this type of stuff. Have a look at this is where people go to buy and sell status updates and facebook accounts

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Manager

Social Media Manager
Santa Monica, CA

Social Media Manager

Honest Tea, Inc.
Bethesda, MD

Product Manager - Community Platform

Maker Media
San Francisco, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us