This year, winners of Facebook’s fbFund competition are spending the summer in Palo Alto as part of the REV summer incubator program. Organized by Facebook and Founders Fund investor Dave McClure, participants have gotten the chance to hear from experienced startup and Facebook Platform entrepreneurs, like Jia Shen from RockYou, Keith Rabois from Slide, and Eric Ries, formerly of IMVU.

We recently visited the fbFund REV incubator in Facebook’s old offices in downtown Palo Alto and sat down with a couple more of this year’s winners to hear about their ideas and what they’re working on this summer. The 20 or so teams (including some of the previous year’s winners) are scattered across a few floors, with collaborative space for brainstorming, guest talks, and meetings. Eric Ries shared his thoughts on “The Lean Startup” before we spoke with fbFund entrepreneurs Suzanne Xie and Rich Tong of Weardrobe and Waleed Abdulla of Networked Blogs.

Weardrobe

Weardrobe is a fashion community for people to share what they wear. Users post photos of themselves modeling how they’ve chosen to mix and match different articles of clothing and most importantly tag them. The sum of all these tagged photos is a searchable online closet that users can tap into for fashion inspiration.

“It’s not about what people wear, but how they wear it,” Xie says.

The Weardrobe project started about a year ago, and the site has been up for about six months. In college, lack of closet space prompted Suzanne to create an Excel spreadsheet of her clothing items. Organized by style, brand, color, etc., the tool was intended to be able to sort items and, thus, help her not waste clothing. She showed the tool to Rich, and the two realized that there was a better way to efficiently map one’s closet.

This summer the Weardrobe team will be working on a Facebook Connect integration, which will allow users to login to the site using their Facebook accounts, see which Facebook friends are also Weardrobe users, and be able to publish content back to the News Feed.

Another next step for the team will be involving fashion brands, many of which are discovering that TV or magazine advertising isn’t as effective anymore. Weardrobe has already partnered with Urban Outfitters in a Netflix-style initiative: Urban Outfitters donated clothing to Weardrobe, and Weardrobe sent them to its users who styled them up, posted photos on the site, and mailed them back.

Networked Blogs

We also spoke with Waleed Abdulla at Networked Blogs. Within the Networked Blogs Facebook application, users can search for blogs they read and follow them via Networked Blogs. Features include a News Feed of recent posts from the blogs you follow, a Most Voted tab where users can vote for blogs they like, as well as tabs that showcase what your Facebook friends are reading and posting. The idea was born out of a hackathon event in February 2008 called Weekend Apps and has since then taken off.

Networked Blogs’s Facebook Connect implementation is compelling and different than most we’ve seen so far. Bloggers can add a Networked Blogs widget on their blogs, which links back to its Facebook app. On the Networked Blogs website, which is less interactive than the app and more like a directory of blogs (currently 190,000 blogs) Waleed notes, Connect is also used for authentication and sharing.

Another feature that is useful for blogs that own their own Facebook Page is that you can manually or automatically import posts to the page’s Wall via Networked Blogs. Comments made through the app and the Wall are synced.

As the fbFund continues throughout the summer, we’ll be bringing you more looks at fbFund companies that are using Facebook and Facebook Connect to make the web more social.

Grassroots Enterprises, a communications technology firm based in Washington, DC, has developed a new application for Facebook Pages that allows fans to send letters to legislators. The “Take Action” app can be set to send communications to political officials, news agencies, or special commissions.

After using the “Take Action” feature to send a letter, users then have the option of forwarding their action to friends to display in their feeds. Once individuals find an organization they wish to support, they can contact their local or federal official without ever having to leave Facebook. When applicable, Take Action matches users to their respective local officials based on their profile information.

Organizations will be able to link to their Take Action page through a unique URL for placement in news releases, blogs, or associated sites. Once users take advantage of the service, page owners will be able to capture their registration information for future email campaigns and associated political actions.

The app is another example of how marketers are using Facebook Pages to recruit people to become more active in the causes they support. By taking out the extra steps associated with contacting a state or federal legislator, Take Action is promoting more interaction between Fans and Facebook pages.

So far, early adopters of the service are seeing positive reaction from their fans. Two pages currently using Take Action, a page promoting a seventh NHL team for Canada and a page petitioning for the confirmation of Judge Sonia Sotomayor to the Supreme court, are seeing conversion rates between 35-45%.

Last week, the “King of Pop,” Michael Jackson, died unexpectedly at age 50. Now, the Michael Jackson Facebook Page is the #1 fastest growing Page on Facebook, according to PageData. Over 1.7 million fans have joined the Page in the last week, bringing the total number of fans to nearly 2.5 million.

Fans from around the world are leaving Wall posts in honor of the legendary music icon and uploading new photos to the page. The page’s new profile picture reads: His music will live forever.

Today alone, the page added over 550,000 fans. Fans have been joining at a rate of several hundred thousand per day since Friday.

Since Michael Jackson’s passing on Thursday, other Facebook Pages have been created to commemorate his life and music, including R.I.P Michael Jackson (We Miss You) (2.1 million fans) and Michael Jackson RIP (577,172 fans), with the former aiming to make itself the biggest page in history – an interesting phenomenon to watch.

While Facebook Pages are effective and attractive tools for big brand and celebrities to reach their audiences, what happens when celebrities pass away, and there are no longer events and promotions to tell fans about? How long into the future will the administrators and fans of these popular public profiles still be generating content?

However, right now, it’s obvious that as much as Facebook Pages have been marketed and positioned as tools for official advertisers, in these last several days at least, they are being used to rally a different kind of support: one that is less commercial and more emotionally expressive.

Members of the online marketplace oDesk now have another means of connecting to potential job contracts with the addition of Facebook Connect to the oDesk web site. One of the largest online marketplaces for freelancers and small businesses, oDesk matches writers, developers, graphic artists, marketing professionals and more from all over the world with buyers looking for their services.

Rolling Facebook connectivity into the already comprehensive matching methods makes it easier for potential buyers to find professionals in their Facebook network. For those providing service, it’s a way to post skills and work examples, as well as build their network of employers and other freelancers whose work can complement their own.

“The ability to leverage social media to uncover new opportunities is key to success in this difficult economy,” said Gary Swart, oDesk CEO. “oDesk has always been committed to enabling successful online work relationships, and now — through the use of Facebook Connect — oDesk users can rely on their existing Facebook friends and colleagues to connect them with timely, relevant opportunities and potential job candidates.”

Companies are looking more and more towards this type of service to fill their needs, as it is a cheaper alternative to employing full-time creative teams. Many of these companies are looking to social media sites, like Facebook and LinkedIn, to find talent. The Facebook Connect integration will be a way for freelancers to tap into an established network of potential employers, and vice versa.

Utilizing Facebook also allows for a more familiar interaction — buyers and providers can finding each other through a network that is more social than commercial can lead to stronger working relationships, as there is already an certain level of communication and familiarity between the two. If each party is comfortable in the work relationship and has more communication, jobs can be handled with more efficiency, and will usually have a higher caliber end product.

TV.com has just launched Facebook Connect integration, making it easier for Facebook users to share content with their friends. It’s a relatively simple integration – now, any comments you make on the site’s full episodes, clips, news stories, and forums can be published back to your Wall and the News Feed.

Facebook is increasingly working on partnerships with the TV industry this year. In the fall of 2008, CBS’s celebrity gossip site TheInsider.com was one of the first launch partners to go live with Facebook Connect. Just recently, Facebook announced a new Live Stream widget that allows networks (or any publisher) to stream video alongside friends’ Facebook status updates in real time.

For publishers, Facebook is showing early signs of becoming an increasingly important traffic driver for online video sites. Back in March, Facebook drove more traffic to PerezHilton.com than Google. Recently, YouTube has even begun experimenting with Connect with the Green Eyed World campaign by Coke Europe and a more substantial integration when uploading videos earlier this month. Joost and Vimeo have also been live with Connect since late last year.

Here’s how the integration looks:

1. Look for the Facebook Connect button at the top right of the site and login using your Facebook account. If you already have an account with Tv.com, then you can link it with your Facebook account, too.

2. Once signed in, any comments you make on the site’s news stories, videos, and forums can be published back to your Wall and the News Feed. Notice the “Publish to Facebook” option at the bottom right.

3. And log out when you’re done.

Sponsoring established Facebook applications with large audiences continues to be a powerful way for brands to market inside Facebook. In fact, we reviewed several such campaigns from BMW, U2, and St. Martin’s Press in our recently released Best and Worst of Facebook Marketing 2009 report.

The latest interesting example comes from Kimberly-Clark, who has teamed up with Circle of  Moms, a large community of moms built on Facebook and Facebook Connect, to promote Huggies brand baby diapers. The integration brings Huggies’ Enjoy The Ride program to members of Circle of Moms, with special rewards codes, expert advice, polls, and mom-to-mom tips. 36,000 Moms took Huggies-branded polls, and there have been more than 61,000 forum posts to date.

According to AppData, Circle of Moms has a monthly active membership of nearly 1.5 million users, connecting Facebook moms through specialized groups, with moms sharing stories, advice, and doctor recommendations. The application was launched in October 2008, and doesn’t allow any males (or at least anyone who says they’re male on their Facebook profile) into the community.

The Enjoy the Ride rewards program targets new moms, with age-specific diaper advice, forums, a reward points program, and the chance to win free diapers for a year. You can access the program, which is also being promoted on the Huggies Facebook Page, through the Huggies Zone inside Circle of Moms.

Appssavvy and Mindshare brought Huggies and Circle of Moms together.

“We are very proud of the incredible community the millions of moms have created through Circle of Moms,” said Ephraim Luft, CEO of Circle of Moms. “Huggies is the exact type of brand our partnership with appssavvy is designed to engage with Circle of Moms. Its rewards program, added-value content and expertise simply improve the community and enable a leading brand and its tgarget audience to connect in positive ways.”

Huggies will increase its exposure on Facebook dramatically with the new partnership, injecting its brand directly into the sightline of its target demographic.

Since the Facebook Platform launched two years ago, Facebook has taken a relatively open approach to third parties interested in building advertising networks on the Platform. One of the companies that has been active on Facebook ever since the Platform launched is Washington, DC-based SocialCash, which has now entirely focused its efforts on Facebook. We recently spoke with SocialCash CEO Rob Jewell about the current state of the market, the recent Facebook policy enforcement actions that were taken against other Facebook Platform ad networks, and SocialCash’s plans going forward.

Inside Facebook: SocialCash got its start on Facebook building both an advertising network and an offer network, but now you’re focused just on your ad network. Why?

Rob Jewell: When we looked at the macro picture of all social networking inventory and all the available social information, we just saw a bigger opportunity over existing ad networks to use the social information across all inventory. We had to choose – it’s a massive opportunity, but it takes a lot of focus.

What products are working best for you right now?

Our main product is the headliners unit, which can be integrated in any Facebook app. From a technical perspective, it’s built more like a developer tool than an ad. We’re leveraging CPA advertiser relationships that we’ve had for a long time to create innovative ads, using dynamic social information to increase performance.

What are some good examples where you’ve seen performance increases?

Zoosk is a good example – it’s the biggest dating app on Facebook. We can do things like, “Tired of being a bridesmaid?” in ads, and show the person all their friends who are married, and that creates a pretty relevant and eganging ad that gets them thinking they should add Zoosk. We can also choose the best same-sex friends and put them in the ad. It really brings it home that it’s relevant and higher engagement.

We can also do stuff with education – for example, we can show you any of your friends that have jobs listed, show you what they are doing, and ask you if you want to advance in your career. We do this with the University of Phoenix. We can also see what students’ concentrations are, so for example if you recently changed your degree, we can show you what your friends are studying. It creates that sense of engagement around, “Why am I going down the path of being a lawyer?” As we get the targeting down, we can do more things like pulling in your favorite movies, and giving you the opportunity to stream now with Netflix. Some of these are in production now.

How many publishers are in your network?

We’ve got about 100 active ones across a variety of types of applications – gaming, gifting, quizzes, dating. Some of the largest are LivingSocial, FamilyLink, and Zwigglers.

How do things split out internationally?

70% of our impressions and 50% of our revenues are international. A lot of the efforts in the space now are focused on agencies and brands, but typically those dollars trickle in on a massive amount of inventory, and our efforts are to take the rest of that inventory and maximize it. We have infrastructure in all countries.

Is most banner advertising inventory CPA at this point?

I think CPA is majority of the banner advertising on the platform, but I think overall it’s probably less than the total virtual currency market. There’s still a lot of innovation happening, and things change significantly every month, especially due to regulations Facebook could put in as well.

How have Facebook’s recent suspensions of SocialReach and SocialHour affected you?

It really clears the path for innovation and for new advertisers. We’ve always been inside Facebook’s terms, and they’re really just enforcing the terms that have been around for a while.

We wanted to align the company with Facebook from the start. It’s no surprise that they enforced what they set out to do at some point. We think it will be good both for us and the platform in the long run, by keeping the playing field equal.

Do you think Facebook has successfully enforced Platform policies?

Yes, they have done a good job. However, it can’t be a one time thing – it has to be consistent to make sure everyone is playing by the rules. They have to be committed to doing that.

I don’t want to speak for them, but I think they also see the opportunity to increase the innovation that goes into the space by doing that. They’re very clear that a good user experience is their top priority.

Did you learn anything from your recent conversations with Facebook regarding the policy enforcements?

That they meant what they said. It’s as simple as that. Some people tried to call their bluff and others actually reacted to it and made the changes that they wanted to make.

Facebook has also started testing its in-house ad network this year. What have they told you about it?

I think that Facebook will always want to have third parties innovating social advertising on Facebook. They’ve told me that they encourage third parties to help innovate on the platform. It would be a massive shift from their overall philosophy if they were to say you have to use our ad network. It would put too much burden and risk on them to deliver what developers need and would stifle innovation, and it doesn’t seem like they’d want to do that.

What’s coming up next for SocialCash?

More diverse ads, higher CPMs, improved relevancy, more and deeper social content, more ad unit sizes. We feel like we’re still pretty early on in the process.

Thanks Rob. Any final thoughts?

I think it’s interesting that there haven’t been any of the larger ad networks like Advertising.com, Specific Media, or Right Media making a play inside Facebook. It’s obviously a large opportunity, I think it makes sense that they aren’t doing it because it’s a totally unique kind of creative and set of data you’re working with.

As the inventory grows and the open movement gets bigger and bigger and Facebook Connect takes off, I would think there’s going to be a big play there at some point for one of the bigger ad networks. But even Google hasn’t cracked the code on how to monetize social network traffic – it’s a paradigm shift for almost any ad network, and that puts us and any other ad network working on this at an advantage. Besides, they’ve got hugely successful business already, and they can probably barely keep up with growth on the rest of the internet.

Facebook has just announced that it has hired David Ebersman as its new CFO. Ebersman replaces Gideon Yu, who left the company earlier this year in relatively sudden fashion.

Ebersman is the former EVP and CFO of Genentech, a leading biotech firm recently acquired by Roche, where he had worked for the last 15 years and served as CFO since 2006. He starts at Facebook in September.

“We received a lot of interest in the CFO position and had the opportunity to meet with many impressive candidates,” Facebook CEO Mark Zuckerberg said.  ”We quickly recognized that David was the right person for Facebook.  He was Genentech’s CFO while revenue tripled, and his success in scaling the finance organization of a fast growing company will be important to Facebook.”

“After meeting with Mark and the rest of the team, I was thoroughly impressed with everyone’s drive and sense of purpose to help people connect and share,” said Ebersman.  ”Mark is constantly pushing the company forward and he’s assembled a world-class team that is achieving remarkable results both for its users and as a business.  I’m excited to join this effort and this new industry.”

Ebersman’s hire brings the three month long search process for Yu’s replacement to an end. Yu joined Facebook as CFO in 2007, replacing former CFO Mike Sheridan. At the time, Facebook said it has retained Spencer Stuart to lead its search for a new CFO “with public company experience.” Since then, Facebook raised $200 million from Russian investment firm Digital Sky Technologies, who said it would also buy common stock from employees in the upcoming months.

In addition to building out Facebook’s financial organization, Ebersman (or his successor) will be responsible for managing the company’s efforts to go public, if and when the company does so. Recently, in an exlusive interview with Inside Facebook, Zuckerberg explained why the company shared details of its financial situation publicly earlier this year:

Justin Smith: One of the messages I’ve heard from [Facebook COO] Sheryl Sandberg is that Facebook feels like there is some misconception of its advertising sales success. Why do you think there is a potential misconception there about how things are going?

Mark Zuckerberg: I think that’s partially because there’s been data in the market about companies not doing that well with advertising. We decided earlier this year to issue three new stats: five quarters of EBITDA profitability, 70% growth in revenue year over year, and that we’ll be cash flow positive in 2010 based on our current estimates.

The reason that we did that was because we felt like the general perception around things was that we weren’t anywhere near those levels. You know, thoughts like ‘the economy isn’t doing well, so Facebook isn’t doing well or is losing money,’ when in reality we’re on track to be cash flow positive really soon.

I don’t know how those perceptions got there, but that was why we issued those numbers – to try to clear that up. I think that since then, people’s perception around things seems to mirror reality more. It’s a tough balance as a private company, because the easiest thing would be for us to just go out and tell people what our revenue numbers are, but we don’t want to do that.

The Facebook Platform payments and monetization ecosystem continues to grow rapidly this year, and recently, Facebook has been getting more involved. A few weeks ago, Facebook started testing integration of its own virtual currency with Platform applications, and last week Facebook enabled payment support in 14 new currencies.

Now, we’ve learned that Facebook recently hired Prashant Fuloria, formerly a Director of Product Management at Google where he worked on Google Checkout amongst various other projects during his six year stint, as the new Director of Product Management responsible for Facebook payments. Highly regarded by colleagues, Fuloria left Google and started at Facebook last month.

With Fuloria’s hiring, the march of former Googlers two exits up the 101 to Facebook continues. At one point, nearly 10% of Facebook employees came from Google. Just a couple of weeks ago, Greg Badros, who headed up the AdSense engineering team for several years at Google, joined Facebook as a Director of Engineering.

Fuloria has his work cut out for him as he oversees the development, testing, and wider launch of Facebook payments services over the next several months. While Facebook only accepts credit card payments today, it is likely to expand its payments tests in the future, as the company seeks to monetize users across geographies and demographic profiles. Managing the integration of payments methods and systems into the Facebook experience is an increasingly important challenge for the company as it seeks to create a new, substantial direct-to-consumer revenue stream in a market that is known for its high operational costs, major fraud challenges, and international complexity.

Several companies have already launched major efforts to help developers accept payments from Facebook users – including mobile payment providers Zong and Boku, integrated credit card payment enabler Social Gold, and a variety of others – not to mention Paypal, Amazon, and Google Checkout. Even large developers like Slide are now building their own payment platforms. The Facebook Platform payments ecosystem has gotten crowded in the two years since the Platform launched – a good sign of its overall health.

Facebook opted for Platform growth over monetization in 2008, but it appears to be increasingly focused on building out its payment platform in 2009. We’ll let you know as Facebook’s monetization efforts continue to develop – though we somehow doubt they’ll include Google Checkout any time soon.

The newly revised, expanded, and hot-off-the-press Facebook Marketing Bible: 40+ Ways to Market Your Brand, Company, Product, or Service Inside Facebook – July 2009 Edition is now available!

The Facebook Marketing Bible has been purchased by thousands of agencies, marketers, social application developers, entrepreneurs, and educators, and is the leading resource on Facebook marketing today. It is also available in French, Spanish, and Italian. (A special edition for agencies and big brands is also available.)

The densely-packed Facebook Marketing Bible contains four detailed sections: Tools for Guerilla Marketers, Tools for Advertisers, Tools for Application Developers, and Tools for Webmasters. Each part outlines the best available channels and strategies for reaching your audience inside Facebook. Please see the full table of contents below.

In addition, Inside Facebook is happy to announce that through July 31st all customers who purchase the Facebook Marketing Bible will also receive a free $25 Facebook Ads advertising credit, courtesy of Facebook (see terms).

The July 2009 edition includes updates on the following topics:

• The latest updates on Facebook Pages (public profiles), including the vanity URL landrush and rule changes for generic Facebook Pages. We’ve broken down all the new elements piece by piece and offered detailed and specific advice for marketers hoping to reach more users inside Facebook than ever before – including details on why marketers should choose Facebook Pages over Facebook Groups, new updates to Facebook’s new Insights dashboard, and new rules for administrators of generic Facebook Pages. See the table of contents below for more details.
• The latest details on Facebook’s new “Pay with Facebook” virtual currency payment program for application developers. Find out the latest on what Facebook’s new payment program means for the future of virtual currency payments on Facebook (and Facebook revenues) – including Facebook’s latest international currency efforts.
• The latest details on Facebook’s new “Open Stream” API and what it means for marketers, publishers, and developers. With the new Open Stream API, Facebook has released the power of the Facebook stream to live anywhere developers can put it – including publisher websites, desktop applications, and mobile phones. Find out exactly what you can do with the new Open Stream, and what it means for the future of the Facebook Platform.
• The latest tools for webmasters to drive more traffic to their site and build more social context through Facebook Connect and Facebook Share. With Facebook Connect and Facebook Share, publishers have new opportunities for both enriching their sites with deeply social features and leveraging Facebook’s powerful feed system for driving traffic to their site. Get new details on metrics early Facebook Connect partners are seeing, and learn how to optimize your Facebook Share integration.
• New tools for advertisers to target their Facebook Ads better than ever before. With enhanced Facebook  targeting tools, advertisers now have the ability to reach their target audiences in much more powerful ways. Learn how to use these new tools to get the most out of your performance marketing dollars. Plus, check out ways Facebook is experimenting with virtual currency gifting and branded virtual gifts.
• Plus, more updates on Facebook’s “Live Stream” widget for live events on your website or Facebook Page, recent rule changes for Facebook Platform ad networks, and more.

Purchase this report The Facebook Marketing Bible – Current Edition Buy PDF: $49 USD OR Buy PDF + 1 Year of Free Monthly Updates: $149 USD

For those interested in learning more, click the purchase link above. The price is $49, or $149 with 12 months of free updates emailed directly to your inbox. As always, please make suggestions if you’d like to see more attention paid to any topic!

Table of Contents

Introduction

I. Tools for Guerilla Marketers

1. Profile Page

2. Pages / Public Profiles

• “Facebook Pages 2.0″
  • The New Wall Tab – Making Pages More Dynamic and Viral
  • Status Updates – Now for Pages, Too
  • Application Boxes – Changing Places
  • Tab Management – Choosing a Landing Page
  • Conclusion – Facebook Learning from Twitter, Pages Getting Better
• The Future of Sharing on Facebook: A Hybrid Public/Private Model
• Branded Virtual Gifts on Facebook Pages Opening New Doors for Viral Advertising
  
• Adding Custom Modules to Your Page
• Strategy: 4 Reasons Why Marketers Should Choose Facebook Pages Over Facebook Groups
• Strategy: I’ve just created a Page. How do I promote it?
• Group to Page Migration
• Guidelines for Promoting Pages Outside Facebook
• Official vs Unofficial Pages
• Pages and SEO
• Vanity URLs for Facebook Pages
• Which Celebrities are the Most Engaging on Facebook?
  
• Ways Page Owners Can Restrict Content for Underage Users
• How to Import Your Blog into Your Public Profile
• Page Invitations
• SMS Subscription Service for Pages
• Updating Facebook Page Status Via Text
• Getting Page Status Updates Via Text
  
• More Features Coming Soon
• Interesting Conversion Rate Metrics from Adobe Students Facebook Campaign
• Marketers Actively Bidding for Generic Facebook Pages
• Facebook Upgrades “Insights” Metrics Dashboard for Page Managers
• Facebook Disabling Stream Publishing for Generic Pages

3. Groups

• Strategy: What about spamming existing groups?
• SEO
  

4. Events

• Events API
• Events SEO
  

5. Notes and Photos

• Events API
• Events SEO
  

6. Messages

7. Status Updates

• Public Timeline Search

8. Share / Posted Items

9. Mini Feed and News Feed

10. Feed Importing

> Data: Latest US Facebook Age and Gender Demographics

> Recommended Strategies for Guerilla Marketers

II. Tools for Advertisers

11. Social Ads

• How Specialty Brands are Driving Sales on Facebook
  

12. Engagement Ads

• Summary of ad units available to Facebook advertisers
  1. Sponsorship Units on the New Facebook Home Page
     • Social Video Ads
     • Sponsored Virtual Gifts
     • Events Ads
     • Pages Ads
     • Polling Ads

  2. Advertising in the New Facebook News Feed
  3. Advertising on the Profile Page (and other pages)
     

13. Virtual Gifts

• The Future of Virtual Gifts on Facebook
• Scheduled & Holiday Virtual Gifts
• Facebook Testing Virtual Currency Gifting Program with Branded Virtual Gifts
  

14. Performance Ads

• Radius and Language Targeting
• Multiple Currency Support

15. Localization Opportunities

16. Integrated Opportunities

17. Facebook Platform Ad Networks

• List of Leading Facebook Platform Ad Networks
• What eCPMs do apps charge? Data from Facebook application developers
• Facebook Bans Platform Ad Networks for Deceptive Ads

18. Facebook Platform Application Sponsorships

• List of Leading Facebook Platform Sponsorship Resellers/Rep Firms
• Strategy: Why sponsor applications when I can sponsor Facebook itself?

19. Specialized Facebook Platform Advertising Service Providers

> Recommended Strategies for Advertisers

III. Tools for Application Developers

• Strategy: What is the Right Way to Market Through Facebook Applications?
• Strategy: Where do most new application users come from?

20. Profile Box

• 5 Things Developers May Not Know About the Facebook Redesign
• Profile Integration: Tour of New Facebook App Settings

21. Application Tabs

22. Application Info Sections

23. Designing Feed Stories

• Strategy: Designing High Performance Feed Items
• News Feed Optimization: Strategies and Techniques

24. Feeds 2.0

• Feed Forms
• Feed Clustering
• Action Links
• Policy Update: All Feed Story Calls to Action Must Now be Action Links
  

25. Feed Publisher

• Publishing in the Feed with Feed Comments

26. Requests / Invitations

• Policy Updates: Requiring Invites to Access Hidden Features, Offering Incentives for Invites, Ads on Profile Page Prohibited
• Strategy: Facebook’s Evolving Approach to Platform Governance
• Sending Application Invitations to Non-Facebook-Members

27. Chat Invitations

28. Facebook Notifications

• Chat Integration: Facebook Wants More Synchronous Notifications
• Policy Update: Bulk Pre-Selection Prohibited
• Facebook Turns On Instant Notifcation Popup Alerts
  
• Spammy Affiliate Marketers Sure to be Shut Down
  

29. Email Notifications

• Updates: Email’s Status as Core Application Marketing Channel in Doubt

30. Application Bookmarks

31. Application Directory & About Pages

• The Publisher Comes to Application About Pages
  

32. Status Updates & Donations

33. Demographic Restrictions

34. Verification and Certification

• Great Apps Program
• Application Verification

35. Translations

• Data: Stats on Facebook Apps Built for International Markets
• Tutorial: Translating Your Applications Using Facebook’s Crowd-sourced Translation Service

Purchase this report The Facebook Marketing Bible – Current Edition Buy PDF: $49 USD OR Buy PDF + 1 Year of Free Monthly Updates: $149 USD

36. Analytics Tools

• List of Leading Third-Party Facebook Platform Analytics Providers
• New Metrics for Developers with Facebook Profile Redesign

37. Search Engine Optimization

38. Mobile

• Facebook for iPhone and Connect for iPhone

39. Customer Service

40. Custom Tags

41. Open Stream

• What Does Facebook’s “Open Stream” Mean for Marketers?
  

42. Pay with Facebook

> Poll: Which viral channels do Facebook users hate most about apps?

> Recommended Strategies for Application Developers

IV. Tools for Webmasters

43. Facebook Connect

• Overview: Integrating Facebook Connect with Your Website
• Related: Google Friend Connect
• Examples: 40 Sites Live with Facebook Connect Today
• Variety of Facebook Connect Plugins Now Available for Blogs and Wikis
• Citysearch: Each Item Shared Through Facebook Connect Generates 30 Clicks
  

44. Comments Box Widget

45. Live Feed Widget

46. Facebook Share

Conclusion

Recommended Partners