OraBrush Buys 1.1 Million “Kisses” Fans, Marketers Actively Bidding for Generic Facebook Pages

The folks at OraBrush, a company that makes tongue cleaners aimed at curing bad breath, let us know this morning that they have successfully acquired the Facebook public profile Kisses for an undisclosed sum. The seller was Dominic Holland, an entrepreneur from Australia who started the page in January.

Holland, who had been accepting bids from multiple parties, says Hershey’s (makers of “Kisses” chocolate candy) was also in the bidding. The “Kisses” page now has over 1,150,000 fans and is growing at just under 1,000 fans per day, according to PageData.

Why are brands interested in buying generic Facebook Pages like Kisses? Access to the Facebook stream. Page owners can publish content that shows up immediately in users’ home page streams, making them potentially effective (but also quite potentially spammy) marketing channels.


“Buying Kisses gives OraBrush access to a million Facebook newsfeeds. Those streams are valuable to us as we launch the OraBrush in retail stores throughout the US,” says Dr. Robert Wagstaff, OraBrush’s founder and president.

For its part, Facebook hasn’t formed an official policy on Page transactions. However, since the whole idea behind Pages was to create a vehicle for brands and businesses to have an official presence inside Facebook around which to base their marketing efforts, Facebook is likely to curtail generic public profile spam in the long run. Facebook wants Pages to be authentic channels for brands and authorized agents, leaving generic topics to Facebook Groups, which don’t have stream access.

However, that doesn’t mean there’s not a lot of activity in the marketplace now. Interested buyers from brand managers at Hershey’s to pure speculators are actively feeling out the market and doing deals at a few cents per fan – and advertisers like OraBrush are bundling Facebook public profile updates with links to their commercial sites.

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Leave a Reply

16 Responses to “OraBrush Buys 1.1 Million “Kisses” Fans, Marketers Actively Bidding for Generic Facebook Pages”

  1. David Haddad says:

    How do companies know who to contact to acquire a facebook page? It seems to me that so far, there is no way to know who is the creator of a page.

  2. Justin Smith says:

    David, that’s right. There is no way to get an admin’s contact info from the page.

  3. Jamie Ellis says:

    I know Inside Facebook tends to favor advertisers and developers but I could see this getting out of control http://www.facebook.com/topic.php?topic=7718&uid=35152599010 becoming a form of ‘name squating’ Orabrush really should only bid on it own name or we could end up with an SpeedDate aquisation type nightmare that happens on the developer platform that will end up of the same developer/ brand on multiple occassions when SpeedDate should limited to 1 application and not speeddate_aw or whatever they upto now!

  4. Jamie Ellis says:

    Personally Information of who the page administrator should be added along with badges if any endorsed
    ‘Offical Page’ – a brand or company confirms
    ‘Authorised’ non brand ownership but officially approved
    ‘Misc’ e.g. for those ‘I love sleep’ and other miscellaneous type matters people likes but i think they should not allow status updates for this category as it is the most likely to send status link spam like i reported before about a ‘Potato Smiley Faces’ page that spammed for a spammers own gain – This potato meal is mainly aimed at youths and are a type of food no one company can claim for like pages ‘i love x’ etc.

  5. Mark says:

    Any details on how Dominic found a buyer?

    From what I understand, Page creators cannot remove themselves as admins meaning that he would either have had to deactivate his facebook account, had the foresight to use a Facebook business account, or asked Facebook to remove him as the admin.

  6. Justin Smith says:

    Mark, I believe Dominic reached out to parties he thought might be interested once it became clear a transaction could happen.

  7. Justin Smith says:

    Jamie, that’s a good point. SpeedDate was an aggressive early buyer and there are several folks doing similar things with Pages.

  8. Carson Mehl says:

    Several buyers have approached us at Status Plug looking to acquire pages listed in our directory. If you are interested in selling your page…it’s a good place to start.


  9. Dominic Holland says:

    Hi all,

    thought I would update you on some info – I was approached by Orabrush regarding the sale, as I have been regarding many pages in my inventory from many companies.

    In regards to your comments regarding how to contact Page admin/creators, let us not forget the age we live in and the ease of which we can connect with people around the globe. Furthermore, if a page admin wants there name to be known it will be featured on the page, if only subtly.

    Of Facebooks few number of pages over 1M fans, I personally control a significant number and if not my pages, were created by associates of myself.

    In terms of the squatting issues, I think you will find that Facebook heavily regulates this. Additionally, as Facebook does not hand out vanity url’ automatically the squatting issue is almost irrelevant.



  10. Dawei Lu says:

    interesting =)

  11. Facebook Disables Stream Publishing for Large Generic Pages says:

    [...] news should stifle the budding marketplace for generic Pages with lots of fans. Two weeks ago, OraBrush bought the Kisses page and its 1.1 million fans for an undisclosed sum, and others have been building Page networks as well. However, [...]

  12. The Assetize Blog » Blog Archive » Hello world, we are Assetize says:

    [...] auction 2) CNN acquired the @cnnbrk Twitter account 3) The Facebook “Kisses” Page was sold to OraBrush, which beat Hershey’s in a bidding [...]

  13. The Problem with Facebook Pages « FBHive says:

    [...] huge fan bases, and then used this to advertise a website or product. Just a few months ago it was reported the ‘kisses’ page being sold off for its large fan base, the page has now been turned [...]

  14. Wonder where to sell a Facebook page? - Australian Webmaster Forum says:

    [...] where to sell a Facebook page? Well I see people selling Facebook pages here is a example – http://www.insidefacebook.com/2009/0…acebook-pages/ Big business buying Facebook pages from individuals, I have a fair amount of facebook pages in my [...]

  15. Dan says:

    Hi i have a page with 73,000 members do you think anyone would want this

  16. Andy Mutt says:

    Wow! congrats Orabrush… that is a great achievement

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