Inside Facebook is excited to be hosting the first Facebook Marketing Breakfast, a half-day invite-only event in San Francisco on Thursday, June 18^th, 2009, focused on the landscape and realities of marketing in Facebook for large brands and advertisers.

The Facebook Marketing Breakfast will bring together Facebook’s brand solutions team, leading experts from the space, and successful clients to share information on what’s worked and best practices. The breakfast is being held at the San Francisco offices of Razorfish, host sponsor for the event.

At the Facebook Marketing Breakfast, attendees will gain a deeper understanding of products and opportunities in the Facebook ecosystem, including brand, performance, and application solutions, engage with companies that have successfully seen growth in customer awareness and bottom-line sales, and learn what tactics to avoid along the way.

Betsy Burkett, Senior Manager of Digital Media at Mattel, and Karl Long, Social Media Strategist at Nokia, have been added to an outstanding lineup of presenters. So far, confirmed speakers and panelists for the event include:

• Betsy Burkett, Senior Manager, Digital Media, Mattel
• Karl Long, Social Media Strategist, Nokia
• Michael Brito, Social Media Strategist, Intel
• Trista Handisides, Manager of Brand Market Solutions, Facebook
• Jeremiah Owyang, Senior Analyst: Social Computing, Forrester
• Keith Rabois, VP Strategy & Business Development, Slide
• Kevin Barenblat, CEO, Context Optional
• Katherine Bateman, VP Marketing, Buddy Media
• Alyson Hyder, VP Digital Media, Razorfish
• Justin Smith, Editor, Inside Facebook

Space is very limited, so register today to ensure your spot at the event. Look forward to seeing you there!

Schedule

8:00 a.m. – 9:00 a.m.

• Breakfast and Registration

9:00 a.m. – 9:15 a.m.

• Welcome & Opening by Justin Smith, Editor, Inside Facebook, and Garrick Schmitt, Group Vice President, Razorfish

9:15 a.m. – 9:45 a.m.

• Introduction, “How Brands Can Maximize ROI through Facebook” by Mike Hoefflinger, Director of Brand Product Marketing, Facebook

9:45 a.m. – 10:00 a.m.

• “How to Start a Game-Changing Dialogue with Consumers on Facebook” by Michael Brito, Social Media Strategist, Intel

10:00 a.m. – 10:15 a.m.

• “How to Use Applications Effectively on Facebook” by Kevin Barenblat, CEO, Context Optional

10:15 a.m. – 10:30 a.m.

• “A Look at Engagement: Best Practices” by Jeremiah Owyang, Senior Analyst: Social Computing, Forrester

10:30 a.m. – 11:30 a.m. – Panel: What’s Worked?

• Katherine Bateman, VP Marketing, Buddy Media
• Betsy Burkett, Senior Manager, Digital Media, Mattel
• Alyson Hyder, VP Digital Media, Razorfish
• Karl Long, Social Media Strategist, Nokia
• Jeremiah Owyang, Senior Analyst: Social Computing, Forrester
• Keith Rabois, VP Strategy & Business Development, Slide

11:30 a.m. – 12:00 p.m.

• Snacks & Mingle

Location (Google Map)

Razorfish
303 Second Street, 6th Floor South Tower
San Francisco, CA  94107