Comments on: More Streams: Facebook to Upgrade App Directory, App About Pages Soon

By: Omri Tintpulver » Blog Archive » Facebook’s application “About Pages” inferior to new Facebook Pages

Sat, 30 May 2009 15:32:23 +0000

[...] Inside Facebook writes: App About Pages Getting Streams [...]

By: Facebook Turns On New About Pages for Applications - Now With Streams

Facebook Turns On New About Pages for Applications - Now With Streams — Wed, 20 May 2009 17:57:19 +0000

[...] indicated last week, Facebook turned on new application about pages with the launch of the new application [...]

By: Chad Estes

Chad Estes — Wed, 20 May 2009 14:26:23 +0000

Giving an App About page a stream certainly allows the developer to communicate more directly with fans of the app, but most users don’t even know about the app about page, so I’ll be interested to see if it’s truly an effective feature.

But, I don’t think it will even come close to having all the functionality of a public profile. Public profiles can have custom wall boxes, tabs and other advanced applications for interactive capabilities with users (beyond the standard photo, video, wall, link, discussion, etc). And of course all the new page insights Facebook has recently launched.

As for the application verification program, prominence in the App Directory is all well and good, but only once users know where to find it. What would be even more compelling is lighter restrictions on application notifications for developers that’s are spammers, etc. Gives branded application developers more freedom to create compelling and useful applications that aren’t advertisement supported.

Chad Estes
Director of Strategic Services
chad@vitrue.com
http://www.vitrue.com

Vitrue
We make brands social™
Social media solutions for marketers, agencies and publishers.

By: Some Social Games Have Facebook Pages With Over a Million Fans

Some Social Games Have Facebook Pages With Over a Million Fans — Tue, 19 May 2009 20:00:51 +0000

[...] (app developers can also publish updates from their application’s about page in the upcoming redesign of the Facebook application directory). Compare this to advertisers whose goal may be to drive traffic away from Facebook to their own [...]

By: Great news for a Friday afternoon… « Friends of FundRazr

Great news for a Friday afternoon… « Friends of FundRazr — Sat, 16 May 2009 00:02:53 +0000

[...] Smith reports today on his InsideFacebook.com blog that Facebook is planning to release “in the coming [...]

By: Applications in the Stream | Lonely CEO Media - Facebook Application Development and Consulting

Fri, 15 May 2009 16:31:34 +0000

[...] Applications will soon be part of the stream. [...]

By: Omri Tintpulver

Omri Tintpulver — Fri, 15 May 2009 15:24:38 +0000

Hopefully these changes will launch soon. How will application users and application fans be distinguished? Does posting status updates on the About Page post to the streams of both users and fans of the application? Looking at the settings on the Facebook beta site, it seems to only mention fans. We’ll see if users are included as well. http://so.ca/?p=191

By: Justin Smith

Justin Smith — Thu, 14 May 2009 20:54:52 +0000

Walter, Facebook currently makes it sound like they will be functional equivalents. Agreed!

By: Walter Roth

Walter Roth — Thu, 14 May 2009 20:51:56 +0000

Another great post Justin, thanks!

Does the about page have ALL the same functionality as public profile pages, or just the same (or more for that matter)?

It will be interesting to how app developers will use this to drive more engagement, and how users will respond to it.