The wildly popular Jonas Brothers are gearing up to launch a series of live webcasts through their Facebook public profile, with the first in a series slated for tomorrow night. The unveiling of the single “Paranoid” marks the first time a U.S. artist has used a live Facebook webcast to debut a song, according to Facebook.

The Jonas Brothers will be able to interact with fans during the webcast through a Facebook application developed by Ustream. Along with the debut of the single and chat with fans, the teen singers are scheduled to discuss their new album and upcoming tour.

Using Facebook to introduce fans to new material is a great way for any band, not just multi-platinum artists like the Jonas Brothers, to reach new fans and firm up an existing fanbase. It will also keep viewers on the page for an longer period of time, giving other content on the page extended exposure, including ads. In the case of the Jonas Brothers, this would mean a lot of face time with teens and tweens, a demographic that is wildly coveted by any number of companies.

This personal connection through live, interactive video will also give the Jonas’s a chance to gain a little ground on other artists on Facebook. Currently, they aren’t in the top 10 — surprising when you consider their fan base.

	Name	Fans
1.	Rihanna	2,549,981
2.	Lady Gaga	2,500,767
3.	Linkin Park	2,166,086
4.	Coldplay	2,150,592
5.	Metallica	1,835,535
6.	Chris Brown	1,783,874
7.	Beyoncé	1,744,252
8.	Susan Boyle	1,707,280
9.	Katy Perry	1,686,854
10.	Justin Timberlake	1,656,481
11.	Pink Floyd	1,526,434
12.	Britney Spears	1,437,317
13.	Avril Lavigne	1,381,112
14.	AC/DC	1,357,324
15.	Kanye West	1,269,270
16.	T.I.	1,238,689
17.	Jonas Brothers	1,134,251
18.	Daft Punk	1,128,239
19.	Shakira	1,119,450
20.	Taylor Swift	1,118,472
21.	Miley Cyrus	1,109,686
22.	U2	1,093,784
23.	50 Cent	1,079,706
24.	Radiohead	1,067,980
25.	Tiësto	1,059,433
26.	Ashley Tisdale	1,040,640
27.	Bon Jovi	1,030,974
28.	Snoop Dogg	1,019,754
29.	Enrique Iglesias	944,237
30.	Green Day	918,082