| By Jessica Lee | 3 Comments » |
Facebook just turned on the Comment and Like features for Wall posts made by fans on Pages.
Previously, these features were only available for posts made by Page administrators. Now, you’ll notice that the Comment and Like links also sit below posts generated by fans. This is a welcome feature, as extending commenting and liking capabilities to information shared by fans will allow for a more engaging experience on Pages.

Questions like these can now be answered by both the admin(s) or other fans, in a more efficient, direct manner. The move will make it easier for organizations and marketers to observe the two-way conversations that are happening between their fans and customers. Page administrators can use the upgraded “Insights” dashboard that Facebook is rolling out today to track how many interactions their Page is getting.

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May 6th, 2009 at 12:20 pm
This will be so handy for pushing people to have a healthy community by responding to garbage posts!
May 6th, 2009 at 12:52 pm
A strange effect of this is when you comment on a link posted by a fan, you comment as yourself. Your own name, your own picture.
However, if you comment on a regular wall post by a fan, you comment as the Brand Identity.
July 22nd, 2009 at 12:16 am
Is there any wy to track how many ‘likes’ or ‘comments’ a single item in the feed has been given?