Is Social Game Developer Zynga Making $100 Million/Year?
People are making money with social games. And according to Sarah Lacy at BusinessWeek, people close to Zynga say the company is doing north of $100 million a year in total sales.
In addition, the company recently passed RockYou to become the #1 developer on the Facebook Platform by reach, according to AppData. Currently, the company leads by about half a million users with 40,514,702 monthly active users to RockYou’s 40,017,268…
April 30th, 2009 at 7:26 am
Wow … I really need to start programming games apparently. Is it mostly advertising they’re making the money on or is there some great, deep dark secret that I’ve yet to find?
April 30th, 2009 at 7:53 am
With 40 million monthly active users that 100 million per year sounds quite reasonable. It’s even considerably less to what my app is proportionally making, but that’s on a much smaller scale of course (50.000 MAU).
Virtual currency brings in much more money than just advertising.
May 2nd, 2009 at 5:49 am
Only Zynga’s revenue was revealed (if the information is credible).
I would want to know the company’s profit :)