LivingSocial Becomes #1 App on Facebook Platform by Reach

April 13th, 2009

By Justin Smith

LivingSocial, the popular application for sharing lists of your favorite sports teams, beers, or almost anything else, has just surpassed Causes to become the #1 application on the Facebook Platform by total reach, with just over 20 million monthly active users.

According to AppData, LivingSocial was reaching just 2 million monthly active users as of March 25. It’s added about 18 million active users over the course of the last three weeks. LivingSocial has experienced such rapid growth by making good use of Facebook’s “feed form” functionality, which syndicates all application feed stories published by users to their friends’ home page streams, with its “Top 5″ feature.

LivingSocial’s Top 5 has inspired dozens of other applications to follow suit, including top music and film sharing applications iLike and Flixster. International application developers have also adapted the “Top 5″ – for example, friends5 from French developer Sociabliz applies the same user interface to pick users’ top friends.

top5movies

Will LivingSocial be able to sustain the growth it has achieved and stay at the top of the application leaderboard? Keep following the application charts at AppData to find out.

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Filed in Advertising, Development, Facebook, Marketing, Metrics

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3 Responses to “LivingSocial Becomes #1 App on Facebook Platform by Reach”

Michael Lazerow Says:
April 13th, 2009 at 2:30 pm
Congrats to Tim and the team! You guys rock. Very well done.
Patrice Bonfy Says:
April 14th, 2009 at 12:50 am
Congrats to Living Social, and thank you very much for mentioning our little friends5
6 Weeks After Redesign, A Look at the Top 10 App Developers on Facebook by Reach Says:
April 20th, 2009 at 2:23 pm
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