Email
RSS
Twitter
Facebook
More March Stats: Facebook #1 Site in US by Time Spent, Connect Sites Reach 40 Million Uniques (Updated)
April 7th, 2009
| By Justin Smith | 11 Comments » |
Additional stats from Compete are in for March, and here are some interesting numbers:
Time Spent Across Facebook & Facebook Platform
Facebook is now the #1 site in the US by time spent by a large margin, with Yahoo, Google, Live.com, and eBay rounding out the top 5. Americans spent over 7 million hours on Facebook in March. However, Compete does not break out how time spent on Facebook Connect sites contributes to this number – it could make an appreciable portion of the overall total.
Reach Across Facebook & Facebook Platform
With 91 million US uniques in March, Facebook is now the 4th largest site by reach in America, trailing Google, Yahoo, and Live.com. (However, this number includes Facebook Connect uniques, as described below.) The main Facebook site saw 73.4 million US uniques in March, which is still higher than the numbers Facebook reports for itself.
Compete estimates Facebook saw about 1.5 billion US visits in March, which averages out to about 16.8 visits per user for the month. That ballpark makes sense, since Facebook says over 50% of users visit the site every day.
Reach by Facebook Connect
As Facebook rolls out Facebook Connect (the company says it’s installed by over 8,000 sites thus far), the number of unique users reached by sites which have implemented Facebook Connect continues to skyrocket. Reach grew by 71% in March to over 40 million US users.
However, just to be clear, this does not necessarily mean that a large number of those users have authenticated through Facebook Connect. Rather, this means the number of users visiting sites where Facebook Connect has been implemented is going up – a factor which is playing a role in Compete’s measurement of Facebook overall, as noted above.
Reach by Top Application Developers
Compete doesn’t clearly break out top application developers. If it were able to, I’d expect to see some of them climbing the unique visitors charts. AppData is tracking around 20 developers with 5+ million monthly users, and the largest developers are seeing nearly 40 million monthlies.
Related Resources from Inside Facebook:
Exclusive In Depth Market Research Report on the Future of the Social Gaming Market from Inside Network
Download The Guide to Marketing Your Brand, Company, Product, or Service Inside Facebook
Strategic Facebook Platform Ecosystem Overview and Guide For Agencies & Brands
French / Français
Spanish / Español
Italian / Italiano
Exclusive In Depth Market Research Report on the State and Future of Virtual Goods in the US
Track Facebook's International Growth in 95 Global Markets with our Monthly Reports and Analysis
Inside Facebook analyzes 12 major Facebook marketing efforts from leading brands. Who comes out on top?
April 7th, 2009 at 12:29 pm
“Americans spent over 7M hours on Facebook in March”?!
April 7th, 2009 at 12:37 pm
Agreed – that’s a ton!
April 7th, 2009 at 4:59 pm
[...] Facebook itself doesn’t release US traffic number, but the company did say it crossed the 200 million monthly active user mark late last week. It has also said more than 50 percent of users access the site every day. Compete’s data about US Facebook usage from March seems to bear this out. It had some 1.5 billion visits in March, which averages out to 16.8 visits per user per month, as Inside Facebook notes [...]
April 7th, 2009 at 5:00 pm
[...] Facebook itself doesn’t release US traffic number, but the company did say it crossed the 200 million monthly active user mark late last week. It has also said more than 50 percent of users access the site every day. Compete’s data about US Facebook usage from March seems to bear this out. It had some 1.5 billion visits in March, which averages out to 16.8 visits per user per month, as Inside Facebook notes [...]
April 7th, 2009 at 6:52 pm
[...] 10 is a given if Facebook keeps on growing at the pace it does. With 150- 200+ million members and becoming the number one website in the US [...]
April 8th, 2009 at 12:43 am
Just shows that with the unemployment level where it is and the economic crisis in full swing – Americans have more time than ever on their hands to waste so they are wasting it on Face Book instead of going out to a movie or a bar
)
I think I must be a little too old because I just don’t understand the whole FB thing.
Why would I want the whole world to know what I am doing every minute of the day
Just e few years ago, we would have said to the type of people doing FB “Get a Life”.
Now it seems that they have got a life; a virtual one
)
I wish I had a little more time to go online and learn about FB and what I can do with it but I am lucky enough to have a job at least for now. I work 12 hours per day so no more time left for playing online
)
April 8th, 2009 at 5:14 am
[...] Facebook est ainsi le site comptabilisant le plus de temps passé par les américains. (+ de 7 millions d’heures !!) Ce n’est pourtant pas le site le plus visité par mois puisqu’il s’agit de Google. [...]
May 11th, 2009 at 9:59 am
[...] but are now every hour users. Not only do over 100 million of its users login every day but with 90 million users generating 90 billion page views in the month of March 2009 that implies the average page view for a Facebook user is over once per [...]
May 22nd, 2009 at 9:01 am
[...] but are now every hour users. Not only do over 100 million of its users login every day but with 90 million users generating 90 billion page views in the month of March 2009 that implies the average page view for a Facebook user is over once per [...]
June 9th, 2009 at 4:39 pm
[...] average US Internet user spends about 6% of their total time online on Facebook. Over 90 million people a month are using the site. You [...]
June 12th, 2009 at 4:48 am
[...] but are now every hour users. Not only do over 100 million of its users login every day but with 90 million users generating 90 billion page views in the month of March 2009 that implies the average page view for a Facebook user is over once per [...]