Why Aren’t More Athletes Making Better Use of Facebook Public Profiles?

shaqsleepingShaquille O’Neal has been making waves with his prolific use of Twitter in recent months. In fact, Shaq has Tweeted 42 times in just the last 24 hours, including posting this photo of himself in bed at 5am this morning. Today, Shaq has over 500,000 followers on Twitter, making him the 8th most followed account on Twitter, according to Twitterholic.

Why isn’t Shaq doing the same thing on Facebook? With over 56 million Americans active on Facebook each month, an active community of sports application developers, and recently redesigned Facebook public profiles, one might guess that top US athletes would be making better use of Facebook to build their brand and grow their fan base.

However, according to PageData, few American athletes (with the exception of Michael Phelps) are taking advantage of the opportunity. The most popular athlete pages on Facebook are predominantly international figures:

Facebook Page Leaderboard – Athletes
Name Fans↓
1. Cristiano Ronaldo 2,806,593
2. Michael Phelps 2,046,294
3. Usain Bolt 1,043,925
4. Roger Federer 908,238
5. Zidane 843,374
6. Lionel Messi 739,743
7. Rafael Nadal 730,783
8. Ricardo Kaka 643,342
9. Arda Turan 578,134
10. Fernando Torres – El Niño 533,439
11. Diego Armando Maradona Best Soccer Player Ever 464,122
12. David Beckham 23 462,213
13. Oronzo Canà 354,163
14. Fernando Gonzalez 317,799
15. The Rock 302,656
16. Zlatan Ibrahimovic 302,425
17. Usain Bolt !!!!!!! 100m World Record Holder !!!!!! 289,040
18. Francesco Totti 267,383
19. Steven Gerrard: world class 258,932
20. Oronzo Canà 249,086

Many of these pages are not even managed by the athletes themselves – but simply by passionate fans.

pageinvites5

How has Phelps become so popular on Facebook? Quite simply, he started early and capitalized on his incredible performance in Beijing by frequently updating fans with announcements on his life and appearances.

However, recently, Phelps has not been updating his Facebook profile as frequently. Phelps has only posted one status update in the last month, and he’s now only gaining about 1,000 fans per week.

pagedataphelpschart

By contrast, American cyclist Lance Armstrong has recently started updating his Facebook public profile many times per day, updating fans about his recent injury and day to day life. And it’s showing in terms of growth of his fan base:

pagedatalance

pagedatalancechart

In fact, according to PageData, Armstrong now has the 5th fastest growing Facebook athlete page this week, growing by over 30% in the last 7 days alone:

Top Gainers This Week – Athletes
Name Fans Gain↓ Gain, %
1. Roberto Baggio 109,766 +98,159 +845.69
2. 姚明 Yao Ming 213,518 +77,353 +56.81
3. Cristiano Ronaldo 2,806,593 +29,357 +1.06
4. Kenny Powers of Eastbound & Down 172,555 +16,357 +10.47
5. Lance Armstrong 65,007 +15,223 +30.58
6. Edin Dzeko 20,190 +13,465 +200.22
7. Ryan Allen Sheckler 176,414 +9,951 +5.98
8. Lionel Messi 739,743 +8,156 +1.11
9. Zidane 843,374 +7,927 +0.95
10. David Beckham 23 462,213 +7,828 +1.72
11. Ricardo Kaka 643,342 +7,255 +1.14
12. Fernando Torres – El Niño 533,439 +5,697 +1.08
13. Roger Federer 908,238 +5,473 +0.61
14. Arda Turan 578,134 +5,358 +0.94
15. The Rock 302,656 +4,833 +1.62
16. LeBron James ! 33,308 +4,662 +16.27
17. Steven Gerrard: world class 258,932 +4,176 +1.64
18. Zlatan Ibrahimovic 302,425 +3,731 +1.25
19. Shawn Johnson 152,627 +3,674 +2.47
20. Rafael Nadal 730,783 +3,571 +0.49

Armstrong is showing that investing in your Facebook public profile and sharing information with fans – even just 1 or 2 status updates a day – can make a big impact in growing your fan base on Facebook. It’s an example more athletes should follow. Imagine the possibilities if more athletes followed Lance’s and Shaq’s lead.

While college athletes may want to consult their athletic department about best practices and NCAA rules, there’s no reason top pro athletes around the world shouldn’t be building their brand inside Facebook.

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Leave a Reply

6 Responses to “Why Aren’t More Athletes Making Better Use of Facebook Public Profiles?”

  1. Facebook fa bene alla popolarità degli sportivi | RaccoltaBlog says:

    [...] Via | Insidefacebook.com [...]

  2. Kaysha MrShada says:

    I think facebook should just remove the public profile and just go with one type of profile. It would make things less complicated to people like Shaq. He uses twitter because it’s ultrasimple. He could set up a profile on fb and have twitter automatically update his facebook status too
    With the same around 5000 friends on my profile and 5000 fans on my public profile, I still see no reason why I should switch to a less usable public profile

  3. Jeff F says:

    That’s a good point. But these athletes don’t want to get involved in every social networking form out there. They have other and better uses of their time. I think it is good for athletes to maybe stick to one service or the other.

    By doing so, it becomes more exclusive and more interesting. Even though Shaq could get a lot of fans and what not on FB, a lot of them are probably going to be the same people that are following him on Twitter.

    And like Kaysha said, Twitter is just so damn easy and quick to use, of course athletes who do their own social media mgt are gonna tend to use it over something like FB

  4. Oronzo Cana', lo "sportivo" italiano più popolare su Facebook says:

    [...] sono gli atleti più gettonati su Facebook? Insidefacebook ha pubblicato un’interessante classifica che riserva …qualche sorpresa per noi [...]

  5. Shaq Jumps Into the Facebook Game After Conquering Twitter says:

    [...] select number of athletes have already established a strong foothold on Facebook, and it seems that Shaq is poised to make his page among the most popular. He has already cracked [...]

  6. Tiger Woods Pulls In More Than 1 Million Facebook Fans says:

    [...] to become one of the most popular athlete Fan pages on Facebook if Tiger were to post more. Both Shaquille O’Neal and Lance Armstrong saw their fan numbers rise when they began investing more time on their Facebook Pages, including personal message written by [...]

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