Inside Facebook

BLiNQ Media released a white paper recently that takes a look at Facebook application behavior and profile data using records from an undisclosed “top gifting application on Facebook” with over 9 million users. Here’s a quick look at a few highlights:

• 70% of users took over 30 days to respond to a gifting request. Acceptance activity picked up after 30 days and continued until 132 days later.
• 73% of the application’s users were females, while 54% of the heavy users were men.
• Only 6% of the users were responsible for 56% of the activity within the app.

The full white paper can be found here.