Number of US Facebook Users Over 35 Nearly Doubles in Last 60 Days

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Don’t look now, but the number of Americans over 35, 45, and 55 on Facebook is growing fast. In the last 60 days alone, the number of people over 35 has nearly doubled. Developers and marketers may want to think about how to serve this group of new users.

Here are the latest stats on Facebook’s US audience gender and age demographics, according to the company:

Facebook US Audience Growth, Last 180 Days

Looking at Facebook US audience growth over the last 180 days, it’s clear that Facebook is seeing massive increases in adoption amongst users 35-65. The fastest growing demographic on Facebook is still women over 55 – there are now nearly 1.5 million of them active on Facebook each month.

The biggest growth in terms of absolute new users over the last six month came amongst users 35-44. Over 4 million more US women 35-44 and nearly 3 million more US men 35-44 used Facebook in March 2009 compared to September 2008.

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US Facebook Users By Age and Gender

With the rapid growth amongst older users, the majority of US Facebook users are now over 25. There are now 6 million users 13-17, 19.5 million 18-25, 13.4 million 26-34, 9.7 million 35-44, 4.6 million 45-54, and 2.8 million over 55. In other words, there are more Facebook users 26-44 than 18-25 today.

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171 Responses to “Number of US Facebook Users Over 35 Nearly Doubles in Last 60 Days”

  1. Jay Neely: Boston entrepreneur says:

    Justin, these are interesting stats, but what’s the source of your data? Are you polling Facebook’s ad-targeting tool on a regular basis? Do you think it’s possible they’ve simply under-reported their data for a while?

  2. Justin Smith says:

    Jay, yes, this data comes from Facebook. I am assuming they are not under-reporting data for any specific user segment compared to any other, but you never know.

  3. Your Mom Likes This « The Limits Of Science says:

    [...] Are we witnessing the start of a national trend? Totally, says the website Inside Facebook. Today, they reported that in the last 60 days alone, the number of Facebook users over 35 has nearly doubled. Don’t believe me? Take a look at that fancy pie chart at the top of this post (pie charts are incapable of lying) or read the report. [...]

  4. A Collection of Social Network Stats for 2009 says:

    [...] Developers and marketers may want to think about how to serve this group of new users.” Inside Facebook, [...]

  5. Jon Aston says:

    Thanks for an interesting post. How would one go about gathering the same data for the Canadian market please? And thanks!

  6. Teather says:

    Great news for facebook, as well for the society. College goers are saturated on facebook, if aged people pick up then facebook will match the uniques of google/yahoo.

    No doubt, young or old, online social networks if or not facebook improve the social life of anybody.

  7. Does Anyone Still Use Myspace… | My Thoughts on Microfinance, Life, Web 2.0, Blogging, and Business says:

    [...] I could be wrong. All I hear about now is Facebook, Facebook, and Facebook some more; for instance, the number of users 35+ in the US has doubled in the last 60 days on FB. I’m just [...]

  8. Mark N. says:

    Is this a result of the rising unemployment rates nationwide? I suspect there has to be some correlation here.

  9. Finance Geek » Actually, Most Facebook Users Are Over 25 says:

    [...] Stats from Inside Facebook: [...]

  10. Fenixnordic Group » Blog Archive » Facebook is Your Father’s (and Mother’s) Social Network says:

    [...] skewing older for a while, but the trend has been “massive” in the past six months, according to InsideFacebook.com. In the past two months alone the number of new members over 35 has doubled. Marketers take note: [...]

  11. Tien Tran says:

    In addition to all the great viral features of FB, I think this trend is simple to explain…if parents want to view and share in the lives of their kids, its on FB…this also holds true for professional networking to a certain extent.

    I don’t follow links to album sharing sites anymore….but I’ll tag, comment, share, etc photos from my family on FB anyday…my parents were slow to get an account a few months ago, but when they saw this, I now get poked by my mom and she comments on my status if I’m flying somewhere on business. Saves a call home!

  12. Tien Tran says:

    Note: last message was posted by Walter (me)…was logged in as Tien who I share the computer with…interesting issue, would have liked to be able to switch it during or post.

  13. Facebook Happenings - March 26 - Widget and Facebook App Development and Design - Metablocks says:

    [...] and other social networks has been skewing older for a while, but according to InsideFacebook.com in the past two months alone the number of new members over 35 has doubled. Good news for [...]

  14. Bye bye Facebook « Sly Capital says:

    [...] Bye bye Facebook  The fastest growing demographic on Facebook is still women over 55 - there are now nearly 1.5 million of them active on Facebook each month. [...]

  15. HOT #: More than 50% of US Facebook users are over 25 at The TrendWatch says:

    [...] The fastest growing demographic on Facebook is still women over 55, and the biggest growth in terms of absolute new users over the last six month came amongst users 35-44. That will look good in your next Keynote! All the details on FacebookInsider › [...]

  16. Facebook is getting older » Startable says:

    [...] to becoming the next Yahoo? Once again, the fastest growing segment on the service is older users. Inside Facebook is reporting that “The fastest growing demographic on Facebook is still women over 55 – there [...]

  17. Bruce Christensen says:

    At 55, with children scattered around the country, my heart is turned to my children and I miss the regular and personal connections with them. Facebook style networks let me get some of the memories back and develop some more.

    Why the growth in 35+? Many have children and are learning the value of family connections. They desire for their parents to watch their grand children grow, so they use Facebook and other networking tools to make this happen.

    I believe that it is all driven by a massive human desire to build upon great memories.

  18. Mum, Daad, grandma, get off Facebook! | RSS For Gadgets says:

    [...] Facebook users are over 25, according to new research from Inside Facebook, which adds the following intriguing [...]

  19. Phazoni says:

    You can blame Time magazine: http://www.time.com/time/magazine/article/0,9171,1879169,00.html?imw=Y. Check the date on the article. Seems to coincide with the data.

  20. kenneth lim . net » Blog Archive » Twitter Today says:

    [...] Number of US Facebook users over the age of 35 doubles in last two months (From: @stejules) [...]

  21. Baby Boomers Love for Facebook Growing « What’s Next Boomer Business Summit says:

    [...] Facebook Demographics [...]

  22. Why Gen X Loves Facebook (Hint: It’s not because their kids are there) « Next Steps in Marketing says:

    [...] X Loves Facebook (Hint: It’s not because their kids are there) Inside Facebook has a new set of stats (culled from Facebook’s ad system) that detail the enormous growth in Facebook’s [...]

  23. Facebook’s Demographics Shift « The_Geek_Whisperer says:

    [...] According to statistics from Facebook, they have experienced a profound shift in their demographics: [...]

  24. Facebook Skewing Older | Workquest says:

    [...] skewing older for a while, but the trend has been “massive” in the past six months, according to InsideFacebook.com. In the past two months alone the number of new members over 35 has doubled. Marketers take note: [...]

  25. Ta grand-mère sur facebook | taggle.org says:

    [...] Facebook le confirme avec l’évolution des utilisateurs Facebook : les utilisateurs de plus de 35 ans ont doublé en 2 mois, le nombre d’utilisatrices de [...]

  26. Gamlingarna tar över « Techrisk says:

    [...] är för barn/ungdomar. Riktiga vuxna håller inte på med sådant. Men forskning från Inside Facebook visar att det flesta användare är över 25 och den snabbaste växande gruppen är kvinnor över [...]

  27. Facebook is Your Father's (and Mother's) Social Network | Our World...travelling by the seat of our pants.... says:

    [...] been skewing older for a while, but the trend has been “massive” in the past six months,according to InsideFacebook.com. In the past two months alone the number of new members over 35 has doubled. Marketers take note: [...]

  28. Academics in the public sphere: A gentle wake-up call « Beyond Distance Research Alliance Blog says:

    [...] research into Facebook’s membership reveals that the number of Americans over the ages of 35, 45, and 55 [...]

  29. Facebook sta invecchiando says:

    [...] segnala Inside Facebook, la crescita di utenti USA negli ultimi 180 giorni è interessante, il più grande aumento [...]

  30. Facebook Attracting More of the Older Crowd | Programming Blog says:

    [...] Facebook is reporting some interesting numbers about Facebook’s growth in the US. It is growing in popularity especially with older users. [...]

  31. Pete Buechler says:

    The data as presented seem not quite in synch. In the table “Facebook users by age and gender” the total of male and female differs from the sum of the data displayed. For example, the table shows 1,721,880 females and 1,024,540 males 55 to 65. This sums to 2,746,420 but the table gives 2,848,860 for a difference of 102,440 or 3.7%. This would seem to be more than rounding. What’s happening?

  32. Incremento del uso del Facebook en mujeres mayores de 55 « Buenos Dias RD says:

    [...] datos que ha hecho públicos Facebook y que recoge uno de los blogs dedicados a seguir la actualidad de la red social indican un cambio de tendencia en las características de sus usuarios. Pese a que el grupo [...]

  33. Jose Uzcategui says:

    Great stats! I would also like to know more about the sources, though.

    I also think this jump might have to do with the economy. Combine that with Facebook changing its look, “Facebook Connect” momentum, Facebook pages, and all the rest…

    Keep those numbers coming :)

  34. Facebook aims for older users « Information overload: Sorting through the madness says:

    [...] of users over the age of 35 has almost doubled, according to a report released Wednesday from Inside Facebook. Over the past 180 days the number of users over the age of 35 has increased dramatically, with [...]

  35. La mayoría de los usuarios de Facebook en EE UU tiene más de 25 años | NOVEDADES Y ULTIMAS TECNOLOGIAS says:

    [...] datos que ha hecho públicos Facebook y que recoge uno de los blogs dedicados a seguir la actualidad de la red social indican un cambio de tendencia en las características de sus usuarios. Pese a que el grupo [...]

  36. Mum, Daad, grandma, get off Facebook! | Smartlogix Technologies says:

    [...] Facebook users are over 25, according to new research from Inside Facebook, which adds the following intriguing [...]

  37. Miss Manners for Social Media « Message Matters says:

    [...] Largest overall growth on Facebook right now is among those aged 35-44. [...]

  38. Daily Dose of social media: Facebook rapidly adding users, especially those over 35 | BeatBlogging.Org says:

    [...] Number of US Facebook Users Over 35 Nearly Doubles in Last 60 Days — A large part of Facebook’s recent growth has been in older generations than its original target audience. This is good news for news organizations. High School and college students may never be a major demographic for news organizations, but people 35 and older have always been at the core of what news organizations target. Just look at where the growth has been on Facebook this year (Twitter has been similar too): Looking at Facebook US audience growth over the last 180 days, it’s clear that Facebook is seeing massive increases in adoption amongst users 35-65. The fastest growing demographic on Facebook is still women over 55 – there are now nearly 1.5 million of them active on Facebook each month. [...]

  39. Facebook Population Shifts to Older Age-Groups says:

    [...] seen by coverage from Inside Facebook, a tracker for the network, developing and marketing platform, the fastest growing demographic is [...]

  40. Facebook Promoting Private Groups for Families to Keep Older Users Engaged says:

    [...] the fastest growing demographic on Facebook is women over 55 and the number of Facebook users over 35 doubled in the last 60 days, what’s Facebook plan for keeping older users coming back to the site? One important part of [...]

  41. Russ Josephs says:

    In a few instances, the numbers for males and females don’t add up to the total user numbers. Any idea why?

    Thank you very much.

  42. Justin Smith says:

    Russ, good question. This is because not every user reports a gender.

  43. Twitter older than it looks | iSawNEWS.com says:

    [...] media Web sites like MySpace and Facebook have also experienced an increase in older users recently. But the parade of elders came after younger users drove the initial surge in popularity [...]

  44. Social Media Marketing Education for Executives » Blog Archive » Older age group doubling on Facebook says:

    [...] You can read more here “Number of US Facebook users double in the last 60 days” [...]

  45. What’s Your Backstory? « Washington and Lee University News says:

    [...] by posting it to your Facebook page. (Admit we’re all on Facebook now, right? The number of Facebook users over 35 years old doubled in the last two months.) Anyway, Dan has created a couple of different Facebook applications that [...]

  46. Flypaper.tv » Blog Archive » Broadband Reports, IBM Studies, Section8, Singapore, YouTube, Canvas and Facebook says:

    [...] Looking at Facebook US audience growth over the last 180 days, it’s clear that Facebook is seeing massive increases in adoption amongst users 35-65. The fastest growing demographic on Facebook is still women over 55 – there are now nearly 1.5 million of them active on Facebook each month. The biggest growth in terms of absolute new users over the last six month came amongst users 35-44. Over 4 million more US women 35-44 and nearly 3 million more US men 35-44 used Facebook in March 2009 compared to September 2008. With the rapid growth amongst older users, the majority of US Facebook users are now over 25. There are now 6 million users 13-17, 19.5 million 18-25, 13.4 million 26-34, 9.7 million 35-44, 4.6 million 45-54, and 2.8 million over 55. In other words, there are more Facebook users 26-44 than 18-25 today. For a detailed analysis of Facebook and its statistics, visit InsideFacebook.com [...]

  47. Envano » Blog Archive » What a Difference 60 Days Makes on Facebook says:

    [...] Source:  InsideFacebook.com [...]

  48. Facebook Grays: Over-35 Users Double in 60 Days | Social Media Marketing and Optimization says:

    [...] Snippit: Inside Facebook regularly examines user demographics on the world’s most popular social network. The graying of Facebook trend continues, they report, with women over 55 constituting the fastest-growing demographic, while the number of active users over the age of 35 nearly doubled in the last two months. [...]

  49. “Barack Obama Left a Comment on Your Blog”: A National Election in the Age of New Media « PSY327 Essay says:

    [...] even old enough to vote?  Recent Facebook demographic reports suggest they were.  Analyzing the data in March of 2009, Justin Smith found that 89% of all U. S. Facebook users are over the age of 18.  [...]

  50. Why Aren’t More Athletes Making Better Use of Facebook Public Profiles? says:

    [...] isn’t Shaq doing the same thing on Facebook? With over 56 million Americans active on Facebook each month, an active community of sports application developers, and recently redesigned Facebook public [...]

  51. So What if Facebook Fails? : joemillerjd says:

    [...] causes are the fastest growing Facebook demographic.  The number of Facebook users over age 35 doubled over the 60 days preceding March 25th, 2009.  3/4ths of Facebook’s users are older, [...]

  52. Kvinnor 55+ ökar mest på Facebook · Mindpark says:

    [...] InsideFacebook.com har tittat på utvecklingen av antalet Facbook-användare i USA. Sedan september har det totala antalet användare ökat med 70 procent från 32,9 miljoner användare till 56,0 miljoner användare. [...]

  53. Les jeunes, il est temps de vous casser de Facebook | Jakouille la fripouille says:

    [...] Vous croyez que c’est votre truc ? Votre lieu de socialisation (comme disent les profs) ? Les parents n’y sont pas et vous pouvez y délirer sans retenue ? Pas si sûr. Au cours des trois derniers c’est le groupe des femmes de plus de 55 ans qui croît le plus vite. Au cours des six derniers de sont les 35-44 ans qui ont le plus augmenté en valeur absolue. Les jeunes nouveaux utilisateurs ne sont plus très nombreux alors que les vieux se sont enfin décidés à prendre le train. C’est ce que rapporte Inside Facebook. [...]

  54. Recent Links at Consulting, Online Communities, and Social Media: Fast Wonder Blog says:

    [...] Number of US Facebook Users Over 35 Nearly Doubles in Last 60 Days [...]

  55. Getting Started with Facebook for Companies and Organizations at Consulting, Online Communities, and Social Media: Fast Wonder Blog says:

    [...] recent college graduates, and technology early adopters, the reality is that Facebook users in the 35 and older category are growing at a very fast rate. According to Inside Facebook, as of the end of March, 30% of Facebook users [...]

  56. Freetracking.org » Twitter Exploding in Key Demographics, Fail Whale Sightings says:

    [...] media adoption? Many will say that has Twitter merely caught the same wave as Facebook, where the number of people over 35 has nearly doubled. Even with the greatest of demographic news, the beloved Fail Whale returned to Twitter this [...]

  57. Twitter, Facebook Crowd Is Older Than You Think | My Campus Experience says:

    [...] comScore indicates that Social media Web sites like Facebook have also experienced an increase in older users recently. This entry was posted on Friday, April 10th, 2009 at 7:40 am and is filed under [...]

  58. Has Facebook Jumped the Shark? « Radical Greatness says:

    [...] Has Facebook Jumped the Shark? Posted on April 11, 2009 by Steve A week ago, Michael Miller, president of NavPress, wrote a post on the aging of Facebook in which he highlighted 3 stats from insidefacebook.com: [...]

  59. Weekly Digest of the Social Networking Space: April 12, 2009 says:

    [...] Facebook continues to grow Facebook continues to to grow, and Inside Facebook suggests that in the last 2 months, US membership has doubled, with a spur in an older crowd of 35-44. I suspect that Gen Y and X is nearly saturated in US, thus [...]

  60. Weekly Digest of the Social Networking Space: April 12, 2009 says:

    [...] Stats: Facebook continues to grow Facebook continues to to grow, and Inside Facebook suggests that in the last 2 months, US membership has doubled, with a spur in an older crowd of 35-44. I suspect that Gen Y and X is nearly saturated in US, thus [...]

  61. Businesses Must Embrace Social Media with Babyboomer and Gen X Adoption | Blogs for Businesses says:

    [...] grown a staggering 175.3%. Additionally, the number of Facebook users over the age of 35 has nearly doubled in the past 60 days. Similarily and to an even greater degree, Twitter has been the beneficiary [...]

  62. Interactive Producer Blog - Twitter data suggests older demographic? Nope. says:

    [...] As social media matures, it will always have higher growth among older demos.  Because Facebook is growing fast among 35+, doesn’t mean the sub-35 crowd is outnumbered. The same is true for [...]

  63. Timothy Walljasper Blog » Blog Archive » Week 7 says:

    [...] (2009). Number of US Facebook Users Over 35 Nearly Doubles in Last 60 Days. Inside Facebook. Referenced April 19, 2009 from http://www.insidefacebook.com/2009/03/25/number-of-us-facebook-users-over-35-nearly-doubles-in-last-…. [...]

  64. edSocialMedia » Dear Head of School: says:

    [...] I read the other day that the number of people over 35 on Facebook doubled in the last two months [1] and even more surprising to me was that people are spending more time on sites like Facebook then [...]

  65. Will Your Adult Students Opt-In to Social Media? « Building Marketing Strategies for Higher Education says:

    [...] data from Facebook is in a word, stunning, adding over 500,000 new users each day. According to Inside Facebook, the majority of the over 200 million Facebook users are now over the age of 25. Looking at [...]

  66. Facebook TOS Voting Concludes, Users Vote for New Revised Documents says:

    [...] the number of people who are growing up on Facebook – as well as the influx of users over 35 onto Facebook, especially in recent months – we expect there to be continued concerns about online rights and online privacy on Facebook in [...]

  67. Seventh Point - Advertising, Marketing, Public Relations and Interactive » Blog Archive » Think quick! Exploding demographics on social networks might mean revisiting your business model says:

    [...] what marketers? The median age for Facebook and Twitter is now over 25. In fact, studies show that the largest single group leading the recent [...]

  68. Seventh Point - Advertising, Marketing, Public Relations and Interactive » Blog Archive » Think quick! Exploding demographics on social networks might mean revisiting your business model says:

    [...] what marketers? The median age for Facebook and Twitter is now over 25. In fact, studies show that the largest single group leading the [...]

  69. Uno studio sugli utenti di Twitter: early adopters “anziani” - Microblogging.it says:

    [...] più vecchi rispetto ad altri servizi web: Social media Web sites like MySpace and Facebook have also experienced an increase in older users recently. But the parade of elders came after younger users drove the initial surge in popularity [...]

  70. Etsy Secrets says:

    [...] The number of users over the age of 35 doubled on Facebook between January and March. [...]

  71. Does your business have a digital face? « Tallahassee Digital Biz says:

    [...] doubled. Developers and marketers may want to think about how to serve this group of new users.” Inside Facebook, [...]

  72. Social Media Users Are Older and More Business-Like Than You Think at Consulting, Online Communities, and Social Media: Fast Wonder Blog says:

    [...] to Inside Facebook: Looking at Facebook US audience growth over the last 180 days, it’s clear that Facebook is [...]

  73. » Facebook getting older, Twitter almost pensionable MediaSoon says:

    [...] It’s no surprise that users of Facebook are skewing older. What’s happening at Twitter comes as more of a surprise. Facebook has matured well past early adoption by teens, now going beyond the mass market to penetrate the crevices of ageing internet users hitherto untouched. In March, numbers of US Facebook subscribers over 35 almost doubled, with the fastest growing demogr…. [...]

  74. Riding the Facebook Baby Boomer Wave, Geni Jumps Into the Facebook Genealogy Game says:

    [...] that people over 35-years-old represent Facebook’s fastest growing demographic (women over 55 being the fastest growing group overall), it’s not surprising that more [...]

  75. Interesting web2.0 stats for 2009 | Lets Refresh Blog says:

    [...] doubled. Developers and marketers may want to think about how to serve this group of new users.” Inside Facebook, [...]

  76. Facebook Adds New Family Section to Profile for Mother’s Day says:

    [...] the number of Facebook users over 35 (and in particular women over 55) is growing rapidly, the option of linking family members on your [...]

  77. Facebook crede muy rápido: El número de usuarios de más de 35 se dúplico en los ultimos 60 días | Techmex: Tecnología y más en Español says:

    [...] sin también está atrayendo más y más usuarios mayores. En los últimos 60 días, de acuerdo a datos dentro de Facebook, el número de usuarios que pasan los 35 de dúplico, y el grupo demográfico con un crecimiento [...]

  78. I feel like Twitter is for old people - Internet - City-Data Forum says:

    [...] Web 2.0 service that has had a dramatic increase in the age of its users, that would be Facebook. Number of US Facebook Users Over 35 Nearly Doubles in Last 60 Days [+] Rate this post positively __________________ Terms of Service = TOS Moderator: El Paso, [...]

  79. Facebook Crosses 60 Million Monthly US Users, But Fewer People Over 55 Coming Back says:

    [...] months ago, we reported that the number of US Facebook users over 35 had almost doubled over the previous 60 days from 9.8 million at the beginning of February to 17.1 million at the end of March. In the 60 days [...]

  80. Latest Youth Marketing Statistics Friday 5th June | mobileYouth - youth marketing mobile culture research says:

    [...] over third, but China still heavyweight (MarketingCharts) * Facebook being overrun by the old guys (Inside Facebook) * Top Tech Brands for Women: Apple #1 (MarketingCharts) * Good quality and trust trump cool for [...]

  81. MJMoran.com » Blog Archive » Twitter, Facebook Crowd Is Older Than You Think says:

    [...] comScore indicates that Social media Web sites like Facebook have also experienced an increase in older users recently. With the rapid growth amongst older users, the majority of US Facebook users are now over [...]

  82. Facebook Numbers « Naples & Fort Myers Web Design says:

    [...] cons… Did you know.  As of 2009 • 1 out of every 5 people who go online visit facebook.Inside FacebookSocial media bible (who cites a press release), Feb, [...]

  83. Social Media Is Growing Up says:

    [...] Posted on 06/15/09 at 3:07 pm According to a recent Harris Interactive study and reported in AdWeek, the largest growing demographic of social media users are people aged 45+. This makes sense. Younger people took to the medium early and joined in the early stages. Older people did not. Now older people are coming in at numbers that stagger. Whether their reasons are for business, pleasure, or a combination of the two your audience as a professional services marketer is flocking to this space. Consider this growth in user numbers of Facebook as reported by InsideFacebook.com: [...]

  84. site bytes» Blog Archive » mixing business with…Facebook? says:

    [...] know what you do can find out any time (not all of your friends know what you do, right?).  Also, as Facebook’s audience gets older you may find that you’re reconnecting with more of your college and high school friends, many [...]

  85. How Facebook is Gunning for Google (And Killing SEO) | Copyblogger says:

    [...] claims that its subscriber base doubled in size between February and April of 2009 – just sixty days. That’s not only impressive for a site [...]

  86. Doubledown Tandino says:

    Can anyone show me the number of people that sign up, and then log in again a second time? Retention is the important and overlooked number.
    Sign ups is just a number to show how many accounts, nothing more.

  87. How Facebook is Gunning for Google (And Killing SEO) | feed hat blog says:

    [...] claims that its subscriber base doubled in size between February and April of 2009 – just sixty days. That’s not only impressive for a site [...]

  88. How Facebook is Gunning for Google (And Killing SEO) | Design Website says:

    [...] claims that its subscriber base over age 35 doubled in size between February and April of 2009 – just sixty days. That’s not only impressive for a site [...]

  89. How Facebook is Gunning for Google (And Killing SEO) | Marketing Blog | Affiliate Blog says:

    [...] claims that its subscriber base over age 35 doubled in size between February and April of 2009 – just sixty days. That’s not only impressive for a [...]

  90. How Facebook is Gunning for Google (And Killing SEO) | Internet Marketing Superstar says:

    [...] claims that its subscriber base over age 35 doubled in size between February and April of 2009 – just sixty days. That’s not only impressive for a site [...]

  91. How Facebook is Gunning for Google (And Killing SEO) | Haroun Kola: Eco geek, Rainbow guru says:

    [...] claims that its subscriber base over age 35 doubled in size between February and April of 2009 – just sixty days. That’s not only impressive for a [...]

  92. Stuart Brown says:

    Interesting to see the age group signing in, starts to show the power of social media and the mind as a tool for success.

  93. Stuart Mark says:

    Its great to see the age group signup. Fb is a great tool for awareness and social media and can really assist everyone improve themselves through the mastermind principal.

  94. Kinixo.com » Blog Archive » Twitter, Facebook Crowd Is Older Than You Think says:

    [...] comScore indicates that Social media Web sites like Facebook have also experienced an increase in older users recently. With the rapid growth amongst older users, the majority of US Facebook users are now over [...]

  95. How Facebook is Gunning for Google (And Killing SEO) | bloggersexpose.com says:

    [...] claims that its subscriber base over age 35 doubled in size between February and April of 2009 – just sixty days. That’s not only impressive for a site [...]

  96. College Students’ Facebook Use Easing Up Over the Summer, While Parents Logging On in Record Numbers says:

    [...] as you can see, the number of US Facebook users over 35 grew significantly in the last 30 days, up by nearly 1.5 million in each of the 35-44, 45-54, and [...]

  97. Jacob Brown Designs Blog » Is Facebook in need of a Facelift? says:

    [...] the last month…the number for Facebook users between the ages of 35-65 has grown tremendously…close to 5 million new users. Is Facebook losing the interest of [...]

  98. Poke Your Tweet Out « The DB Journal says:

    [...] releases frequent studies on the demographics of the Facebook community. Their most recent study showed over 56m US users [...]

  99. Think quick! Exploding demographics on social networks might mean revisiting the business model « Seventh Point Insider Blog says:

    [...] what marketers? The median age for Facebook and Twitter is now over 25. In fact, studies show that the largest single group leading the [...]

  100. Still think Facebook is only for kids? This is why you should be marketing your business using Social Media. | Twin Cities Online Marketing, LLC says:

    [...] as you can see, the number of US Facebook users over 35 grew significantly in the last 30 days, up by nearly 1.5 million in each of the 35-44, 45-54, and [...]

  101. Incremento del uso del Facebook en mujeres mayores de 55 « Blog Personal De Federico Felix S. says:

    [...] datos que ha hecho públicos Facebook y que recoge uno de los blogs dedicados a seguir la actualidad de la red social indican un cambio de tendencia en las características de sus usuarios. Pese a que el grupo [...]

  102. We’re Related Continues to Grow as More Facebook Users Connect Across Generations says:

    [...] Facebook’s growth amongst users over 35 (and over 55), family applications have been doing very well on the Facebook Platform. In fact, [...]

  103. 10 Powerful Ways to Target Facebook Ads Every Performance Advertiser Should Know says:

    [...] might think the vast majority of Facebook users are under 25, most are actually over 25 – and the number of older users on Facebook has been growing dramatically this year. This means new opportunities exist for advertisers wanting to reach older users, who on average [...]

  104. Facebook’s Size Isn’t the Point « Imprudent Loquatiousness: The Blog of Derek DeVries says:

    [...] Facebook’s audience has already been skewing older for a few years now.  That should mean young people are fleeing in droves as their parents and employers sign up, [...]

  105. Update Online Stats Courtesy of Jeremiah Owyang | cheech says:

    [...] doubled. Developers and marketers may want to think about how to serve this group of new users.” Inside Facebook, [...]

  106. How Facebook is Gunning for Google (And Killing SEO) | OpenABlog says:

    [...] claims that its subscriber base over age 35 doubled in sizebetween February and April of 2009 – just sixty days. That’s not only impressive for a site [...]

  107. Beyond Borders » Blog Archive » Why Facebook makes me a better Pastor says:

    [...] make me “normal.” In the past 180 days,  there has been over 23 million Facebook users.  It is a new way [...]

  108. | BNS Blogs says:

    [...] it opened to the general public in late 2006, the age demographic has been expanding. According to a report in March of 2009, Inside Facebook noted that there were more Facebook users 26-44 than 18-25 today. And in a [...]

  109. Harry says:

    More creepy old guys logging in to drool over drunk teenage girls me thinks.

  110. Why Facebook should forget about Twitter | Elezea says:

    [...] with the rest of the population finding it hard to see the point.  Facebook, on the other hand, is increasingly being used by an older demographic.  The fastest growing demographic on Facebook is women over [...]

  111. To be or Not to Be My Kid’s Friend On Facebook | World of Psychology says:

    [...] fastest growing segment of people on Facebook (FB) are those over thirty-five years old. A lot of them are [...]

  112. Internet Users: Be Aware of the Dangers of Social Networking and Community Sites « GoSecure Blog says:

    [...] Inside Facebook, March says: “the number of Americans over thirty five (35), forty five (45), and fifty five (55) on Facebook is growing fast.” “Women over fifty five (55) remain the fastest growing group, and growth among the teen and college-age set has been relatively paltry. In absolute numbers there are now slightly more members between the ages of forty five (45) and sixty five (65) than there are thirteen (13) to seventeen (17) year-olds.” Wired Magazine, March. [...]

  113. Day 1 – Mindset: Business & Technology | Handmadeology University says:

    [...] number of users over the age of 35 doubled on Facebook between January and [...]

  114. Immigrants Use Facebook to Connect with Family –and Issues– Back Home « Feet In 2 Worlds, Immigration News says:

    [...] and Moreno are pieces of a bigger picture: Facebook is not only for younger, tech-savvy users. Those 35 and older are Facebook’s fastest-growing user group. A July study by Anderson Analytics, a research firm specializing in generational issues, found [...]

  115. Shaun Low | Who Is Your Target Audience? says:

    [...] to some recent surveys the fastest growing segment in Facebook is women 35 and over. A lot of ‘grandmas’ are [...]

  116. Internet Empowers Elites or Joe Public? | The Moderate Voice says:

    [...] has attracted a similar demographic of older and more professional users. Facebook, too, has drawn ever increasing numbers of 35-and-over adults, and a good majority of its users rest in the upper income [...]

  117. Facebook Age Demographics : Internet Marketing Blog - How to start your Online business, Tips and Resources says:

    [...] it opened to the general public in late 2006, the age demographic has been expanding.According to a report in March of 2009, Inside Facebook noted that there were more Facebook users 26-44 than 18-25 today. And in a [...]

  118. blog.benjaminr.info :: Uncategorized :: Social Network Stats for 2009 says:

    [...] doubled. Developers and marketers may want to think about how to serve this group of new users.” Inside Facebook, [...]

  119. Facebook Applications says:

    Seriously, that is pretty stunning. My 55+ parents actually just got a facebook profile even though they don’t use it. Haha, and I’m not the one that told them to, so it must be pervading their friend groups.

  120. Top 10 Consumer Web Apps of 2009 « Creativity Flows says:

    [...] While Facebook was once the domain of early adopters, today’s Facebook population is highly diverse. The fastest growing demographic on Facebook today is users over 35. [...]

  121. Facebook Application Developers says:

    It’s nice to know that old people are also addicted to facebook :)

  122. Seniors: The Fastest Growing Segment in Online Dating | LRR Online Dating Guide | Dating Advice and Tips says:

    [...] the statistics are true, there will be plenty of other singles to meet! Even Facebook has had enormous growth lately in in users over 35 (it’s doubled in size for this demographic in 2 months). While 35 [...]

  123. aimClear’s 2009 Daily Training Link Library » aimClear Search Marketing Blog says:

    [...] http://www.insidefacebook.com/2009/03/25/number-of-us-facebook-users-over-35-nearly-doubles-in-last-… [...]

  124. aimClear’s 2009 Daily Training Link Library » aimClear Search Marketing Blog says:

    [...] http://www.insidefacebook.com/2009/03/25/number-of-us-facebook-users-over-35-nearly-doubles-in-last-… [...]

  125. Interesting web2.0 stats for 2009 | Thinktank Media Blog says:

    [...] doubled. Developers and marketers may want to think about how to serve this group of new users.” Inside Facebook, [...]

  126. Why Social Media Is Important To Your Business says:

    [...] towards the end of March this year, Facebook revealed that in the previous 60 days, the number of people over 35 using Facebook had [...]

  127. form@re » Blog Archive » Non sono su Facebook. Intervista ad un campione di non-utenti says:

    [...] sites Category. Disponibile a: http://larica-virtual.soc.uniurb.it/nextmedia/ Inside Facebook http://www.insidefacebook.com/2009/03/25/number-of-us-facebook-users-over-35-nearly-doubles-in-last-… Janiszewski, C. (1993). “Preattentive Mere-Exposure Effects,” Journal of Consumer [...]

  128. T. Reeder says:

    I am writing a paper for my graduate course about Facebook users ages 40 and older. I would appreciate comments about why users over 40 years old are using Facebook.
    Many thanks in advance.

  129. T. Reeder says:

    I don’t really use Facebook, but I will look at it everyday at least once. Two very good friends from the past have found me! Yay!

  130. Who Is Your Target Audience? | The Money Of Blog says:

    [...] to some recent surveys the fastest growing segment in Facebook is women 35 and over. A lot of ‘grandmas’ are [...]

  131. 2009- השנה בה השתלטו ה"מבוגרים" על פייסבוק | מדיה חברתית בעסקים says:

    [...] פברואר –מרץ 2009 מספר המשתמשים בארה"ב מעל גיל 35 הוכפל, ושכיום יש יותר משתמשים בגילאים 26-44 מאשר [...]

  132. retno says:

    I like to using facebook to search my old friends. I think it’s useful.

  133. Getting Started with Facebook for Companies and Organizations « Lotus Interactive Blog says:

    [...] is that Facebook users in the 35 and older category are growing at a very fast rate. According to Inside Facebook, as of the end of March, 30% of Facebook users are over [...]

  134. Knock Knock. Who’s There? Facebook. « Emerging Media In Our Lives says:

    [...] growing demographic on FB – women over 55, 1.5 million and growing to get specific. According to InsideFacebook.com, the largest FB growth segment in 2009 was women aged 35-44 (4 million).  Why are these numbers [...]

  135. WIll California Bill AB 1598 Outlaw Coffee Stout? | Beer 47 says:

    [...] For instance, according to the bill, social networking sites, like Facebook and MySapce, are used to market to, specifically, young people. I guess the California legislature knows the Facebook demographics better than Facebook. The truth is the 18-25 demographic on Facebook is shrinking percentage-wise. In March 2009, it was down to 35%. [...]

  136. Week 4 – More Statistics on Social Networks « Omar's Blog says:

    [...] doubled. Developers and marketers may want to think about how to serve this group of new users.” Inside Facebook, [...]

  137. Facebook application developers says:

    that nice to here that…but i think the demographics of facebook has now increase from 18-25 b/c there are more user of facebook who are under 18 in Asian & Asia pacific countries

  138. cheryl brock says:

    Just did not want to be overlook, but, included in topics of financing, relationships ,special events etc Viewing subjects with and open mind to resolving issues is worth listening and learning of ths world salad bowl mixture of culture and diversity is always interesting and intriguing to assimulate from others to solving our own dilemmenas.

  139. Saurabh Nigam says:

    Why are Facebook users increasingly older?
    http://telenow.net/Facebook_users

    check this demographics details

  140. WHITE_PAPER « Hung's Blog says:

    [...] Many people are on facebook today (400 million) [...]

  141. Online fundraising facts, stats and tips: 101 says:

    [...] According to an Inside Facebook report in March of 2009, there were more Facebook users 26-44 than 18-25. And in a separate report, [...]

  142. Various Facebook Stats and Stuff « Grayling Digital says:

    [...]  facebook age statistics in the US… this is from THIS SITE [...]

  143. Jeeves and Bertie Wooster in Facebookland « The Coming of the Toads says:

    [...] Inside Facebook, a site that tracks Facebook demographics, shows the Facebook population growing like aphids on a primrose. The fastest growing segment is the female age 55-65 group, but it’s still a young country, with 35% of its citizens between the ages of 18 and 25. The Facebook Pressroom census shows over 400 million citizens living in Facebookland. The US, with about 4.5% of the world’s population, represents about 6% of Facebookland. [...]

  144. Facebook Versus the World « Hess Marketing Blog says:

    [...] continue to grow at astonishing rates with women over 55 being the fastest growing demographic.  InsideFacebook.com estimated that the number of female users 35 and over doubled between the months of January and [...]

  145. seventhpoint.com » Think Quickly! Exploding Demographics on Social Networks Might Mean Revisiting the Business Model says:

    [...] what marketers? The median age for Facebook and Twitter is now over 25. In fact, studies show that the largest single group leading the recent [...]

  146. Facebook Application Developer says:

    It is really happen for face book.Face book got double users last 60 days.if yes. it good news for face book company.

  147. The Role of Social Networks in the K-12 Environment — Mike B.'s Tech Thoughts says:

    [...] have Facebook pages and have added colleagues and students to their list of friends. According to InsideFacebook.com 26 – 44 year-olds make up 41% of the members on Facebook. Should students be online friends [...]

  148. Wilhelm Greiners Communitainment-Blog » Blog Archive » Facebook nutzen trotz Datenschutz-Bedenken says:

    [...] aus Facebook anzuregen, ist die Zahl der Facebook-Benutzer trotz aller Debatten und Aktionen gestiegen. Zwischenbilanz: „Ich bin nicht auf Facebook“ ist das neue „Ich schaue kein [...]

  149. Andrew Mooers says:

    The Global Village Is Tightening And You Trust What Your Friends Tells You, Suggest And Admit Works Or Was a Waste Of Money. The Global Village Is Growing, The Planet Getting Smaller And More Connected Because Of It.

  150. 5 Reasons You Should Dump SEO And Keywords Stuff Right Away, If You Do Not Know Anything About Them ! | The Bad Blogger says:

    [...] a short paragraph of what it say: Facebook claims that its subscriber base over age 35 doubled in size between February and April of 2009 – just sixty days. That’s not only impressive for a site as [...]

  151. Sjoerd says:

    Here in The Netherlands, Facebook is taking over the market from Hyves (an local website)

  152. salman says:

    always use leggle donot use the illegal ways as the vmuslim antaliaaaast use agaibnast

  153. Are Teens Getting Bored with Facebook – and Whatever Will Marketers Do? | Social Mallard - by Kevin Briody says:

    [...] this trend continues, and Facebook’s demographics continue to skew older while teens find other places to hang out online, this has downstream ramifications for both [...]

  154. Anil Joshi says:

    Very good strategic information which provide clear view of audience about the facebook growth.

  155. Heather williams says:

    I have read your post. Its interesting and nice to read. thanks.

  156. Derek says:

    This is a very interesting blog post
    Thanks for posting!

  157. Pontydysgu – Bridge to Learning - Educational Research says:

    [...] are over 25 and the fastest growing demographic group on Facebook are woman over 55, according to new research from Inside Facebook. (The article is curious, the author appears unsure as to whether a newspaper of the [...]

  158. What did you know about Facebook? | When Mayor Write! says:

    [...] Smith, Justin. “Number of U.S. Facebook Users over 35 Nearly Doubles in Last 60 Days.” InsideFacebook.com. March 25, 2009. Accessed: December 20, [...]

  159. Don’t be Guilty of These Facebook Mistakes | Search Engine Optimization in Maryland says:

    [...] the spring of 2009 the number of Facebook users OVER 35 doubled in the space of 60 days. (Source: InsideFacebook [...]

  160. Back to the Gentleman? | AJANAKU says:

    [...] 40’s and even older today stay young in a different way than before. For instance, last year on insidefacebook.com you could read that the number of Americans over 35, 45, and 55 on Facebook is growing rapidly; [...]

  161. Plastic Surgeons in Los Angeles says:

    Its is very expected that facebook users will arise,

  162. Jan Zweden says:

    Now so many are using Facebook, it gets more imporant to get them use facebook more often. Getting there is one thing, staying om top is at least as hard.

  163. Facebook US Demographics – Users Over Age 55 Decline | Adam Sherk says:

    [...] This is a big change from the previous 60 days which had shown considerable growth in that demographic. [...]

  164. Harper says:

    Justin, I love the stats. Do you track occupation and education as well. What is the educational level and occupation of those on facebook?

  165. Should I Be My Kid’s Friend on Facebook? @ Explore Whats Next says:

    [...] fastest growing segment of people on Facebook (FB) are those over thirty-five years old. A lot of them are [...]

  166. Facebook nutzen trotz Datenschutz-Bedenken | wgreiner says:

    [...] aus Facebook anzuregen, ist die Zahl der Facebook-Benutzer trotz aller Debatten und Aktionen gestiegen. Zwischenbilanz: „Ich bin nicht auf Facebook“ ist das neue „Ich schaue kein [...]

  167. What a Difference 60 Days Makes on Facebook – Envano Interactive Marketing Blog says:

    [...] Source:  InsideFacebook.com [...]

  168. Economists’ Commentary: Online Social Networking and Realtors® | Oklahoma Real Estate Matters says:

    [...] sites that track demographics of the users on Facebook such as Inside Facebook and iStrategyLabs show that the share of older users on Facebook is growing at much faster rates [...]

  169. - Dan Rippon says:

    [...] towards the end of March this year, Facebook revealed that in the previous 60 days, the number of people over 35 using Facebook had [...]

  170. Knowledge IS POWER | Economists’ Commentary: Online Social Networking and Realtors® says:

    [...] sites that track demographics of the users on Facebook such as Inside Facebook and iStrategyLabs show that the share of older users on Facebook is growing at much faster rates [...]

  171. Still Think Facebook is only for kids? This is why you should be marketing using social media. says:

    [...] as you can see, the number of US Facebook users over 35 grew significantly in the last 30 days, up by nearly 1.5 million in each of the 35-44, 45-54, and [...]

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