Which Applications Are Growing With the New Facebook Home Page?

It’s been almost two weeks now since Facebook launched the new “stream” home page. At the time, we published our guide for application developers interested in optimizing their apps for the new design. Which ones are succeeding?

According to AppData, the answer is clear: quizzes and brackets.

Top Gainers This Week
Name MAU Gain↓ Gain, % Developer
1. IQ test 2,827,492 +1,686,785 +147.9 Christopher Smit
2. Movies 13,752,039 +1,576,292 +13.0 Flixster
3. Super Wall 16,498,978 +1,320,196 +8.7 RockYou!
4. 2009 Bracket Challenge 1,675,763 +1,064,190 +174.0 Watercooler
5. How good are you in bed? 1,388,003 +866,813 +166.3 www.singlescave.com
6. The True Age Test 1,499,387 +736,559 +96.6 Quiz Monster
7. What is Your Actual Age? 1,238,525 +724,981 +141.2 Quiz Monster
8. what alcoholic drink are you? 944,947 +652,670 +223.3 Adam Linn
9. Which Mr Men Character are you? 696,007 +642,553 +1,202.1
10. Make a Quiz! 1,242,042 +582,778 +88.4
11. Who Were You In A Past Life? 1,164,956 +495,643 +74.1
12. Which Zodiac Sign Are You Most Compatible With? 604,821 +471,580 +353.9 Mishkaat Abid
13. What Pokemon Are You? 473,138 +455,002 +2,508.8 Joshua Taylor
14. What color are you? 367,198 +352,294 +2,363.8
15. Mafia Wars 8,962,449 +328,173 +3.8 Zynga
16. 2009 Bracket Challenge 621,293 +321,342 +107.1 Citizen Sports
17. Pet Society 9,098,787 +314,564 +3.6 Playfish
18. Astrology 659,997 +305,357 +86.1 Astrolis.com
19. Are You an Angel or a Devil? 546,782 +274,206 +100.6
20. CBSSports.com 492,366 +273,431 +124.9 CBSSports.com

March Madness Inside Facebook

On the NCAA hoops front, Watercooler’s 2009 Bracket Challenge is the most popular bracket game on Facebook by a wide margin, with over 1.67 million players. It grew by about a million users in the last week (note: I am an advisor at Watercooler). Citizen Sports’ 2009 Bracket Challenge also doubled in size this week to over 600k users, and CBSSports.com’s bracket app more than doubled to nearly 500k users.

In total, nearly 3 million people are playing bracket games with their friends on Facebook this year. Unlike last year, none of the apps received special promotion that we are aware of.

The Resurgence of Quiz Apps


However, the broader story right now is the preponderance of quiz applications that are growing like wildfire (and annoying many users due to their prevalence in the home page stream). Each follows roughly the same premise: take a quiz, post the results on your profile, and invite friends to compare, and many do an effective job with prepopulating the new Feed Forms.

70% of this week’s top 20 fastest growing apps are quiz applications, including the fastest growing app on the platform, IQ Test. Many apps have doubled or tripled in size and some have gone from nothing to nearly a million users in the span of just over a week.

It’s somewhat reminescent of earlier chapters on the Facebook Platform when there were far less rules around virality. Now, these quiz apps are growing largely through explicit sharing by Facebook users via Feed Forms. It will be interesting to see if Facebook responds if these personality quizzes continue to hang around.

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Leave a Reply

7 Responses to “Which Applications Are Growing With the New Facebook Home Page?”

  1. Facebook Announces Updates to New Home Page in Response to User Feedback says:

    [...] many of the fastest growing apps on the Facebook Platform since the home page redesign have been personality quizzes, and users have been complaining that quiz results have been taking up too much space in the stream [...]

  2. noah kagan says:

    All the bracket apps received special promotion of 150 invites per person…

  3. Adn says:

    yeah, well… how about removing those postings from my stream? is there a way to do that? i have had it with quizzes and bought friends :(


  4. With New Facebook Stream, Compelling Feed Stories Can Lead to Faster Viral Growth says:

    [...] early success stories? So far, the answer is clear: quizzes. According to AppData, for the week of March 18 – March 24 13 of the top 20 audience gainers were quiz-based applications. Quiz apps were once immensely [...]

  5. AppData: LivingSocial Skyrockets to 10 Million Users This Week, Leveraging the New Stream says:

    [...] Inside Facebook took a look at many of the fastest growing applications on the Facebook Platform since the redesigned home page launched. The results? Many of the top 20 were a variety of now-familiar personality quizzes. While those [...]

  6. BIG Interactive » Blog Archive » With New Facebook Stream, Compelling Feed Stories Can Lead to Faster Viral Growth says:

    [...] early success stories? So far, the answer is clear: quizzes. According to AppData, for the week of March 18 – March 24 13 of the top 20 audience gainers were quiz-based applications. Quiz apps were once immensely [...]

  7. Facebook’s Latest News Feed Redesign: Back to the Future for Developers and Marketers? says:

    [...] live in March – Facebook incentivized a new type of viral behavior most. That has led to the growth of applications by developers who have mastered the art of maximizing presence and conversion in the stream, in [...]

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