Introducing the Facebook Marketing Bible – Agency & Brand Edition
Since we published the first version of the Facebook Marketing Bible in 2007, thousands of agencies, marketers, social application developers, entrepreneurs, and educators have used it to craft their Facebook marketing strategies and plan their Facebook marketing tactics. Each month since, we have provided marketers with updated versions of the Facebook Marketing Bible containing the latest updates, data, insights, and best practices.
However, it’s become clear that as the spectrum of Facebook marketing opportunities has increased – the March 2009 edition details over 43 specific features and tools, nearly twice as many as the original edition – brands and agencies responsible for deploying large chunks of client dollars need a more strategic overview of Facebook and the Facebook Platform ecosystem as well as deeper independent directional guidance on Facebook and Facebook advertising products.
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That’s exactly why we’ve produced the Facebook Marketing Bible – Agency & Brand Edition, a new version of the Facebook Marketing Bible specifically designed for large brands and agencies. The Facebook Marketing Bible – Agency & Brand Edition contains both high-level analytical overviews of the Facebook platform and advertising ecosystems for agencies and brands and detailed guides on how to design and optimize advertising products.
This 130-page report contains the following sections (a full table of contents is listed below):
I. Understanding Facebook and the Facebook Platform Ecosystem: A Strategic Overview for Agencies and Brands
- Facebook’s Vision and Future Product Directions
- Key Elements of the Facebook Ecosystem & Their Intended Uses for Brands
- Applications & Public Profiles: Framing the Comparison for Agencies and Brand Managers
II. Advertising Options in the Facebook Ecosystem
- Facebook Advertising Products
- Facebook Platform Advertising Opportunities
III. Crash Course: Building & Running Facebook Pages/Public Profiles
IV. Crash Course: Designing & Building High Performance Facebook Applications
V. Using Facebook Connect to Make Websites More Social
VI. Recommended Partners
In addition, every customer who purchases a copy of the Facebook Marketing Bible – Agency & Brand Edition will receive a free copy of the latest Facebook Global Monitor – Tracking Facebook in Global Markets report. The Facebook Global Monitor provides marketers with an up to date and comprehensive view of Facebook’s international growth in nearly 100 global markets across North and South America, Europe, Asia Pacific, and Africa.
The Facebook Marketing Bible – Agency & Brand Edition is available for purchase today for $495, or $995 for an annual subscription that includes three future quarterly updates. And as always, we’re available to customers for further questions and help as you craft your Facebook marketing strategy.
About the Author
Justin Smith founded Inside Facebook, the first blog focused on tracking Facebook and the Facebook Platform, in April 2006. In 2007, he wrote the Facebook Marketing Bible, the most widely referenced book on Facebook marketing today. The Facebook Marketing Bible has been used by thousands of brands, agencies, businesses, universities, and non-profit organizations to craft their Facebook marketing strategy.
From 2007 to 2009, Justin served as Head of Product for Watercooler, a venture-backed startup based in Mountain View, California, and one of the leading developers of applications on Facebook and other major social platforms. Under Justin’s leadership, Watercooler’s Facebook applications reached well over 30 million Facebook users, and Watercooler established itself as the leading network of sports and television entertainment applications by a large margin. Justin remains an advisor to Watercooler today.
Prior to Inside Facebook, Justin was an early employee at Xfire, the largest social utility for gamers, which was sold to Viacom for $102 million in 2006. Prior to Xfire, Justin earned a degree in Computer Systems Engineering from Stanford University, where he was a Mayfield Fellow and a recipient of the Terman Award in Engineering.
Prior to Stanford, Justin co-founded the MyDesktop Network, an early internet media company, in 1996. MyDesktop was later acquired by Jupitermedia/Internet.com in 1999.
Justin grew up in South Carolina and currently lives in Palo Alto, California.
