Comments on: Citysearch: Each Item Shared Through Facebook Connect Generates 30 Clicks

By: YouTube Integrates Facebook Connect to Autoshare Uploaded Videos

YouTube Integrates Facebook Connect to Autoshare Uploaded Videos — Thu, 11 Jun 2009 23:28:10 +0000

[...] as well – in the case of other Facebook Connect implementations, each shared item can actually generate up to 30 clicks back to the Connect-enabled [...]

By: How to Increase Your Site’s Traffic Through Facebook Share

How to Increase Your Site’s Traffic Through Facebook Share — Mon, 06 Apr 2009 19:44:34 +0000

[...] optimizing the way your site supports Facebook Share, webmasters can get as much as the 20-30 clicks per feed story that some Facebook Connect partners are seeing with much simpler integration work (it can be as [...]

By: Jeffrey Vega

Jeffrey Vega — Sun, 05 Apr 2009 18:05:54 +0000

Ohhh, I wish I could have this on my site! I use webs.com. How hard would it be to install??

By: MySpace Goes Local: Announces Partnership with Citysearch | GroupHelp.NET - Easy everything!

Tue, 31 Mar 2009 18:19:12 +0000

[...] even Citysearch itself already features support for Facebook Connect as well, which, according to Inside Facebook, is generating a constant stream of new traffic for [...]

By: Technic News » MySpace Goes Local: Announces Partnership with Citysearch

Technic News » MySpace Goes Local: Announces Partnership with Citysearch — Tue, 31 Mar 2009 17:30:37 +0000

[...] even Citysearch itself already features support for Facebook Connect as well, which, according to Inside Facebook, is generating a constant stream of new traffic for [...]

By: Walter Roth

Walter Roth — Tue, 24 Mar 2009 05:16:47 +0000

Oh yeah…any stats on how much traffic FBConnect has driven to your site since you’ve installed it?

wllr

By: Walter Roth

Walter Roth — Tue, 24 Mar 2009 05:15:52 +0000

Definitely worth watch closely, great post Justin!

wllr

P.s., I still need help setting up FB Connect on my blog… ;-)

By: Netflix Integrates Facebook Connect to Let Users Share Movie Ratings

Netflix Integrates Facebook Connect to Let Users Share Movie Ratings — Tue, 24 Mar 2009 03:01:02 +0000

[...] today, we described the metrics Citysearch has seen with their Facebook Connect integration: for each restaurant review shared on Facebook, about 30 people on average click through to [...]

By: Justin Smith

Justin Smith — Mon, 23 Mar 2009 23:24:42 +0000

Nisan, that’s a good question! I don’t know how they know that it’s 40 – I’m assuming Facebook told them. I agree, 28 seems pretty high.

By: Nisan Gabbay

Nisan Gabbay — Mon, 23 Mar 2009 23:19:12 +0000

Hi Justin,

Thanks for pointing out this article! I don’t understand how CitySearch is able to measure the number of impressions that the feed story items are generating. How do they know it’s 40? Do you know of any good way to measure this? Perhaps by counting the number of images served, but this still wouldn’t factor image cacheing on the Facebook side.

CitySearch can clearly measure the number of visitors per feed story, but they don’t reference that number directly in the article. We might be jumping to the wrong conclusion.

At the last Facebook Garage, Josh Elman mentioned that the average Connect feed story generates 3-5 clicks, with some cases as high as 20. 28 seems a bit high given these guidelines.

Thoughts?