Papa John’s, which had a very successful virtual goods campaign on Facebook a few months ago that landed it over 200,000 Facebook fans, is teaming up with Coke for a second Facebook drive around the NCAA basketball tournament.

Papa John’s, the “official pizza of March Madness,” is offering all new fans to its Facebook Page a chance to win two tickets to the Final Four in Detroit April 4-6, courtesy of Coca-Cola. The company has been advertising the promotion on Facebook this week.

According to PageData, the Papa John’s page grew by 52,000 fans on Monday, when it launched its advertising campaign.

“The chain particularly values the ‘first-hand feedback’ and ‘uncut rhetoric’ that Facebook users provide on promotions, product launches, customer service and the brand as a whole,” noted VP of Marketing Communications Jim Ensign, according to MediaPost.

As of today, the Papa John’s page is up to nearly 280,000 fans.