Birthday Calendar Growing Internationally Through Crowd-Sourced Translations

While Facebook continues rolling out new features around birthday calendaring and gifting, popular app Birthday Calendar is continuing to grow by taking a road less traveled by most Platform applications: translation into many languages.

With about 7.5 million monthly active users today, Birthday Calendar is the 2nd most popular app for Facebook users in French, Spanish, and Italian (Pet Society by Playfish is #1 in all three). BigDates Solutions, the developer of Birthday Calendar, is using Facebook’s crowd-sourced translation service to let users translate the app into their local language.

Here’s how it looks:

birthdaycaltranslator

Inside Facebook’s Karl Bunyan recently wrote a tutorial for developers interested in translating their apps. (Facebook’s translation tool is very powerful, but your apps must be built in FBML.) However, as Birthday Calendar is showing, it very well could be well worth your effort.

With over 67 million active Facebook users in Europe, many more Facebook apps would likely gain significant additional traction were they to translate their applications too.

AppData for Birthday Calendar – Last 90 Days

birthdaycalendar2

Facebook Marketing Bible -
The Guide to Marketing your Brand, App, Website, or Content Inside Facebook

Leave a Reply

Inside Facebook Sponsors
Nanigans Votigo Appmau GREE Frima PangeaMedia LifeStreet Shoutlet
Featured Company
Jobs of the Day

TinyCo
San Francisco, CA

Virgin Atlantic Airways
Norwalk, CT

SponsorPay
San Francisco, CA

More Research & Information from Inside Facebook

Sign up for free email updates beyond today's news.

 

WebMediaBrands
Mediabistro | SemanticWeb | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy
Copyright 2012 WebMediaBrands Inc. All rights reserved.