Inside Facebook

fbExchange, an early Facebook Platform ad network created by the team at 30Boxes, has been acquired by Traffic Marketplace, Om Malik reported recently. Terms of the deal were not diclosed.

Back in 2007, 30Boxes originally launched its calendar application for the Facebook Platform, and then helped Zach Allia scale his Free Gifts application before he sold it to SGN. At that point, 30Boxes started fbExchange.

“We have built full-sized businesses in the past but now we enjoy starting them and ultimately putting them in the hands of folks with more experience and drive to build them very big.  In this case it was a natural fit to find a larger more established network to grow fbX because we had no prior experience in the ad network world,” co-founder Narendra Rocherolle said.

President Jim Waltz headed up the discussions on TMP’s side.