More Details & Stats on User Communication Patterns from Facebook Data Team

Two weeks ago, Facebook’s “in house sociologist” Cameron Marlow shared interesting data with The Economist on Facebook users’ social behavior patterns – essentially, while Facebook users have many friends, they only actively communicate with a core group of them.

Today, Marlow has shared additional thoughts and data on the findings in his personal blog. A few highlights:

1) Facebook’s Data Team calculated the number of friends for whom users “maintain” Facebook relationships, where “maintain” is defined as having clicked on a News Feed story or visited their profile more than twice. Their findings?

  • For those users with 500 friends, men maintain 7.8% of Facebook relationships, while women maintain 9.4% of Facebook relationships
  • For those users with 120 friends, men maintain 15.8% of Facebook relationships, while women maintain 18.3% of Facebook relationships
  • For those users with 50 friends, men maintain 18% of Facebook relationships, while women maintain 20% of Facebook relationships

userpatterns1

2) The number of maintained, one-way, and reciprocal relationships scales on the order of 10% of total network size, as you would expect.

userpatterns2

3) The News Feed is allowing more people to stay connected. As Facebook’s Marlow says,

The stark contrast between reciprocal and passive networks shows the effect of technologies such as News Feed. If these people were required to talk on the phone to each other, we might see something like the reciprocal network, where everyone is connected to a small number of individuals. Moving to an environment where everyone is passively engaged with each other, some event, such as a new baby or engagement can propagate very quickly through this highly connected network.

userpatterns3

To get the full details on the Facebook Data Team’s approach and analysis, check out Marlow’s full post here.

Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!

 

Leave a Reply

2 Responses to “More Details & Stats on User Communication Patterns from Facebook Data Team”

  1. How Twitter Accomplished What Facebook Couldn’t « The Multifaceted Market Researcher says:

    [...] that could be better facilitated on other platforms. Research from Facebook on their user communication statistics places the average number of reciprocal relationships maintained on the network to be at most 16 [...]

  2. florence says:

    i need help i beleive someone changed my password to log into facebook now they wont let me login please help me

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Strategist

A Luxury Real Estate Developer
New York, NY

Newswire Editor

PR.com
New York City / Long Island, NY

Senior Social Media Brand Manager-Los Angeles Area

Brigade Marketing
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us