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Facebook Sending Perez Hilton More Traffic than Google, Driving 3.3% of All US Traffic to Video Sites
March 9th, 2009
| By Justin Smith | 8 Comments » |
For media companies evaluating their Facebook marketing strategy, here’s an interesting sign of the times: web analytics firm Hitwise is reporting that, for the first time ever, Facebook drove more traffic to PerezHilton.com than Google did in January – 8.70% to 7.62% of visits.
Furthermore, Liz Gannes over at NewTeeVee asked Hitwise for numbers on the US traffic Facebook sends to video sites overall. The answer? As of February 2009, Facebook is driving over 3.3% of all US traffic to online video sites.
In other words, Facebook is becoming a major content sharing and distribution platform.
According to Facebook, 28 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared by Facebook users each month. Through the power of Facebook’s feed system, these items collectively get billions of views as links are syndicated out to friends’ News Feed.
With the launch of Facebook’s new real-time home page this Wednesday, the pace of real-time viral content distribution on Facebook is likely to increase. Facebook certainly hopes that will mean more traffic to the applications and websites which encourage users to share content on their Facebook profiles.
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March 9th, 2009 at 3:04 pm
Very, very interesting! Thanks!
March 9th, 2009 at 9:36 pm
[...] Don’t say we didn’t warn you. On InsideFacebook [...]
March 10th, 2009 at 9:00 am
[...] Facebook Sending Perez Hilton More Traffic than Google, Driving 3.3% of All US Traffic to Video Site… (insidefacebook.com) Related Items: Skittles Bowling Game Skittle Pool Popularity: 1% [?]SHARETHIS.addEntry({ title: “Skittles Experiment Increases Traffic 1332% in One Day”, url: “http://www.blippitt.com/skittles-experiment-increases-traffic-1332-in-one-day” }); Sphere: Related Content Tweet This Did you enjoy this post? Be sure to get the feed. Have you seen our Master CPA List? Follow us on Twitter. [...]
March 10th, 2009 at 2:45 pm
[...] Millionen ‘Pieces’ an Content werden laut Facebook jeden Monat auf dem Social Network von den Usern verbreitet. Das macht Facebook zu einem veritablen [...]
March 29th, 2009 at 7:03 pm
[...] segundo gran referenciador de tráfico hacia otros sitios después de Google. En una oportunidad, Inside Facebook publicó que Facebook referenció más visitas que el mismo Google al portal de entretenimiento [...]
March 31st, 2009 at 2:03 pm
[...] has been in the news and on my mind more lately since HitWise reported that, for some sites, Facebook is a bigger traffic driver than Google. Peter does a really good job of breaking down the evolution of search as it becomes a more social, [...]
April 15th, 2009 at 1:01 pm
[...] profiles and their friends’ news feeds can be a powerful driver of traffic. Facebook sent more traffic to Perez Hilton than Google did in January, and video sites are currently some of the most popular Facebook Connect [...]
September 21st, 2009 at 7:41 am
[...] Facebook Sending Perez Hilton More Traffic than Google, Driving 3.3% of … [...]