Compete: Few Facebook Users Leave During Latest Terms of Service Concerns

While there was certainly a lot of media coverage around Facebook’s decision to revert its terms of service a couple of weeks ago, few Facebook users decided to leave Facebook because of the concerns, according to data released by Compete.

While user visits to the Terms of Service document more than tripled in the week before Facebook announced its new Terms of Service governance process, account deactivations only rose slightly above their normal levels:

competefbterms1

competefbterms2

While this is third party data (and thus pretty rough), it does generally show that relatively few Facebook users were so concerned by the events of the past few weeks that they decided to deactivate their accounts. After Facebook reverted its terms to the old version and announced the new site governance process, these metrics went back to normal.

Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!

 

Leave a Reply

One Response to “Compete: Few Facebook Users Leave During Latest Terms of Service Concerns”

  1. The Digital Social Contract « Musing Out Loud says:

    [...] Chastened, Facebook backed down and instead invited its users to help contribute and ratify a new Terms of Service as well as their Privacy Principles.  Despite the furor, less than 3,000 Facebook users (.0015% of all FB users) contributed comments to the Terms of Service or the Privacy Principles and only 640,000 of 200 million Facebook users voted, or about 32% turned out. Of those that voted, three-fourths supported the new Terms of Service and Privacy Principles.  And, in the ultimate test, very few left Facebook, according to Compete. [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Strategist

A Luxury Real Estate Developer
New York, NY

Newswire Editor

PR.com
New York City / Long Island, NY

Senior Social Media Brand Manager-Los Angeles Area

Brigade Marketing
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us