Compete: Facebook Extends Lead Over MySpace in US Traffic in February

While Hitwise still reports higher US visitor numbers for MySpace than Facebook, Compete’s February numbers say Facebook is continuing to extend its lead over MySpace in terms of both US uniques and total time spent.

Compete says Facebook’s US visitor numbers increased by 7.6% in February to 73.8 million, while MySpace’s US visitor numbers decreased by 9.4% in February to 53.1 million.

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Similarly, the company says Facebook’s overall share of time spent online in the US increased by 17.5% in February to 5.91% of all minutes spent, while MySpace fell to 1.74%. Just one year ago, those numbers were reversed.

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Facebook itself reports 54.3 million active users in the US for the last month, so it’s not clear what exactly is causing the discrepancy – Compete’s estimates are about 35% higher.

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5 Responses to “Compete: Facebook Extends Lead Over MySpace in US Traffic in February”

  1. FunCardGames says:

    Thanks for the stats

  2. Kelly Hansen says:

    With MySpace’s audio streaming, I’m sure a lot of the time spent on MySpace.com is just people simply listening to songs instead of being actively engaged with the site.

    Speculative only.

  3. Eric Godfrey says:

    Compete’s numbers may be higher because they have to guess unique users based on IP addresses. They don’t know actually know who the users are. And it is probably very common for users to login from different locations, especially college students who use personal computers at home and public computers on campus.

  4. Facebook se consolida en los Estados Unidos | Facebook Noticias says:

    [...] Vía | insidefacebook [...]

  5. Getting to the bottom of Facebook Click Fraud | Actionable Insights - A Covario Blog says:

    [...] Reportedly, the social networking behemoth (which is about to surpass MySpace according to industry sources) is charging advertisers for clicks that never actually make it to their [...]

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