Facebook Pages: Obama, Oprah, NYT & More Before and After The Latest Redesign


Facebook earlier this morning announced that all Facebook business Pages are undergoing a major redesign. In fact, the “Pages” name is going away altogether – they’re now going to be called “public profiles.”

To get a sense of what the changes mean for marketers, businesses, and individuals hoping to gain as many “fans” (followers) as possible, here are “before and after” shots from 7 major brands and public figures that were part of Facebook’s “public profile” launch today that should give you an idea of where Pages are going. Check out before and after shots for Oprah Winfrey, Barack Obama, Michael Phelps, The New York Times, U2, Ashton Kutcher, and Sarah Palin below.

As you can see, the new Facebook “public profiles” for businesses look almost exactly like Facebook profiles and are focused on the stream, status updates, and wall. The new public profiles are built for brands (corporate and individual) that are ready to converse with their fans inside Facebook. For further details on the exact changes to Pages and what they mean for marketers, see our earlier coverage.

Oprah’s Old Facebook Page


Oprah‘s New Facebook “Public Profile”


Barack Obama‘s Old Facebook Page


Barack Obama‘s New Facebook “Public Profile”


Michael Phelps Old Facebook Page


Michael PhelpsNew Facebook “Public Profile”


The New York Times Old Facebook Page


The New York Times’ New Facebook “Public Profile”


U2‘s Old Facebook Page


U2‘s New Facebook “Public Profile”


Ashton Kutcher‘s Old Facebook Page


Ashton Kutcher‘s New Facebook “Public Profile”


Sarah Palin‘s Old Facebook Page


Sarah Palin‘s New Facebook “Public Profile”


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Leave a Reply

5 Responses to “Facebook Pages: Obama, Oprah, NYT & More Before and After The Latest Redesign”

  1. Trey Philips says:

    i noticed you’re a fan of all the men, but not the women. hmmm… ;)

  2. Calum Richardson says:

    Why does it still say “Add to my Page’s favourites” if they are doing away with the ‘Pages’ name?

    Consistency please, Facebook!

  3. Gigi says:

    How to place the FBML box in the left sidebar ??
    It seems imposible to do

  4. Gigi says:

    I also noticed that the option to show STREAMS is not there.
    They says that:
    if you choose not to “Show posts from fans in the default view” in the Wall settings, a new tab will appear.

    Unfortunately this option is not present in the settings panel.

    Any help ?

  5. L S says:

    There seems to be a number of bugs with the new Pages layouts. Not a fan of the redesign!

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