Facebook Adds Ads to Business Pages

In a move likely to at least incrementally increase ad revenues, Facebook has added Social Ads on the right side of business Pages. This means that advertisers can now reach their target demographic in more places across the site.

Previously, most of Facebook’s performance ad inventory was shown on the profile page and application pages. (For detailed background on how Facebook’s performance ad system works, see our recent interview with Tim Kendall, Facebook’s Director of Monetization.)

However, Facebook has NOT enabled targeting ads to viewers of a specific Page or type of Page. Pages are still targeted by user profile data. Were Facebook to enable Page-level targeting, it would likely lead to bidding on inventory from competitors’ Pages. Facebook has decided not to go down this route for now.

fbpageads

“We thought it was important to expand the opportunities for your ads to be shown across another popular section of the site… As with all Facebook Ads, the enhanced distribution is based on the audience you have selected when you created your ad, not based on the content of that Page,” Facebook says.

Over 3.5 million people become Fans of Facebook pages each day. As Inside Facebook recently detailed, Pages are slated to undergo a major redesign perhaps as soon as this week – for all the details on the changes, click here.

Sponsored Post

Hands-On Social Media Training for Beginners


Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

4 Responses to “Facebook Adds Ads to Business Pages”

  1. Foo says:

    Scary if a competitor’s ads start appearing on your page. What if an adidas ad was on that Nike page?

  2. Roundtrip » Lesestoff und News - 4. March 2009 says:

    [...] Facebook Adds Ads to Business Pages [...]

  3. Nigeria and Facebook – Update II « Faiz Bashir’s Blog says:

    [...] Ads which previously appear on Profile and Application pages now also show on Business pages. This means advertisers can reach more target audience around the [...]

  4. » Using Facebook Pages for Your Ministry Technee says:

    [...] Facebook Adds Ads to Business Pages (insidefacebook.com) [...]

interested in advertising with inside facebook?

Social Media Jobs
of the Day

Digital Marketing Assistant

Atlanta Magazine
Atlanta, GA

Digital Media Sales Specialist

Desert Publications, Inc.
Palm Springs, CA

Engagement Editor, HowAboutWe Media

HowAboutWe
Brooklyn, NY

Digital & Social Media Manager

Beauty & Entertainment Company
Brooklyn, NY

Webmaster

County of Napa, California
Napa, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us