CNN and Facebook Partner Again for Obama Address

CNN and Facebook Partner Again for Obama Address – Final Stats

February 26th, 2009

By Justin Smith

Following up on the hugely successful CNN.com/Live with Facebook integration during President Obama’s inauguration last month, Facebook and CNN partnered again on Tuesday for a similar “Live Feed” integration during President Obama’s address to the joint session of Congress.

The results? According to Facebook, over 150,000 status updates were made during the speech. At the beginning of the speech Facebook users were updating their status messages over 1,600 times per minute on CNN.com.

cnnobamaspeech

In addition to the Facebook Connect integration on CNN.com, Facebook also ran research polls during the speech inside the Facebook News Feed. Users were asked, “After listening to the President’s address, are you more a) Hopeful, b) Fearful, c) No Change?” The results were discussed by Randi Zuckerberg on CNN.com’s broadcast after Obama’s address.

cnnobamapoll

The CNN integration during Obama’s address is the latest in a series of Live Feed integrations that Facebook has run in the last few weeks. This weekend, Facebook partnered with several entertainment sites to integrate the Live Feed during the Oscars, and last weekend, it partnered with Turner’s TNT around the NBA All Star Game.

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5 Responses to “CNN and Facebook Partner Again for Obama Address – Final Stats”

P Rudulier Says:
February 26th, 2009 at 10:26 am
Sorry I missed that one, I’m so glad I could view, live, the inauguration though.
Facebook (Connect) In A Marketing Context Says:
February 27th, 2009 at 1:10 am
[...] speed at which Facebook is reinventing itself and at how marketeers are adopting its possibilities is incredibly fast. Last week there was a hassle about Facebook owning your data, Facebook’s [...]
links for 2009-02-27 - Kevin Bondelli’s Youth Vote Blog Says:
February 27th, 2009 at 11:30 am
[...] CNN and Facebook Partner Again for Obama Address – Final Stats [...]
AdNerds » Facebook (Connect) In A Marketing Context Says:
August 31st, 2009 at 6:19 am
[...] speed at which Facebook is reinventing itself and at how marketeers are adopting its possibilities is incredibly fast. As fast as it is still growing. Last week there was a hassle about Facebook [...]
» Facebook (Connect) In A Marketing Context Says:
October 22nd, 2009 at 1:38 am
[...] speed at which Facebook is reinventing itself and at how marketeers are adopting its possibilities is incredibly fast. As fast as it is still growing. Last week there was a hassle about Facebook [...]