Comments on: Facebook Starts Alpha Testing In-House Platform Ad Network

By: The Future of Social Games: How Facebook is Connecting Players, Developers, & Dollars

Mon, 03 Aug 2009 16:32:33 +0000

[...] has launched alpha tests of a payment system and ad network for developers. Is Facebook likely to get more involved with the game monetization ecosystem with [...]

By: Social Game Developers Spending Millions on Facebook Advertising

Social Game Developers Spending Millions on Facebook Advertising — Tue, 28 Jul 2009 15:00:07 +0000

[...] Facebook’s in-house platform ad network is still in early stages of alpha testing, it may in fact be driving significant revenues from [...]

By: 4 Ways Developers Should Consider Testing The New “Connection Targeting” Feature in Facebook Ads

Wed, 15 Jul 2009 22:23:22 +0000

[...] Only recently has Facebook started testing its own in-house Platform payments system (May) and Platform ad network (back in [...]

By: More Rumors Circulating About Facebook Platform Payments System

More Rumors Circulating About Facebook Platform Payments System — Tue, 12 May 2009 23:19:20 +0000

[...] Facebook chose to optimize for Platform growth over Platform revenues in 2008, but 2009 appears to be the year of alpha testing Platform revenue streams. Earlier this year, Facebook announced a small alpha test of its own in-house ad network. [...]

By: SocialCash Tweaks Model, Launches Headliners Ad Unit

SocialCash Tweaks Model, Launches Headliners Ad Unit — Mon, 13 Apr 2009 19:19:03 +0000

[...] of the rich data available inside Facebook’s social graph. Facebook itself has launched an alpha test of its own in-house advertising network with a small number of app [...]

By: Facebook Wants You to Monetize Your Apps | Press Release -Reputation Management

Sat, 28 Feb 2009 07:40:07 +0000

[...] The testing of such a network is not entirely surprising. "The move has been expected for some time by companies that have built large advertising networks within the Facebook Platform ecosystem," says Inside Facebook’s Justin Smith. [...]

By: Dave Williams

Dave Williams — Sat, 21 Feb 2009 13:39:23 +0000

I knew it was only a matter of time before facebook starting making use of their profile data for better ad targeting on applications. To-date this has seemed like a massive missed opportunity for facebook. Personally, i think this is great news for app developers to better monetize their inventory down the road by being able to tap into the growing volume of advertisers on facebook’s self service platform. On the other hand, it seems that this is not good news for app network companies that don’t have the ability to target app inventory based on terms of service limitations in how they can use profile data for targeting. I am curious to see how this roles out and comments from companies such as RockYou, SocialMedia, Lookery and others. I would love to be apart of the early FB test.

Dave Williams
CEO, BLiNQ Media LLC
http://www.blinqmedia.com
dave@blinqmedia.com

By: Facebook Mixing More “Suggested” Content in with Social Ads

Facebook Mixing More “Suggested” Content in with Social Ads — Fri, 20 Feb 2009 01:35:52 +0000

[...] This is likely one of the many tests Facebook is conducting to increase engagement and ad performance on the site. Yesterday, Facebook announced it is also testing a new in-house ad network for developers. [...]

By: Rob Jewell

Rob Jewell — Thu, 19 Feb 2009 18:36:22 +0000

This should be a good development for the whole industry. We’ve been helping developers monetize their apps since early 2008 and we’ve seen a lot of ups and downs as various networks have come and gone (and developer eCPMs have swung widely). Oftentimes, developers have had to put up with highly aggressive and occasionally deceptive ads to translate their impressions into money. It really shouldn’t have to be that way, and that’s not a sustainable industry. FB entering the fold — and some new technologies we and other companies are releasing — should raise the bar across the board.

Rob Jewell
CEO / SocialCash.com