Facebook Sets March 6th Date for Developers to Restrict Alcoholic Ads & Virtual Gifts

Back in November, Facebook announced an update to its platform terms of service with respect to alcohol advertising that allowed developers to place ads for alcoholic beverages for the first time – as long as they used Facebook’s Demographic Restrictions functionality to prevent access to alcohol related ads by anyone under 21.

passadrinkAt the same time, Facebook announced that starting early this year it would require that “all content related to alcoholic beverages — including unbranded, generic drink images — be available only under Demographic Restriction.” This meant that developers allowing users to do things like “sending a drink” or other kinds of alcoholic themed virtual goods would now need to use Demographic Restrictions as well.

While the deadline for developers to implement these restrictions was originally set for early January, that date was pushed back while Facebook finalized the policy and APIs, taking developer feedback from early beta tests into account. Facebook recently announced that the new deadline has been set for March 6th.

Full details on alcohol content policies can be found on the Facebook Developer Wiki here.

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4 Responses to “Facebook Sets March 6th Date for Developers to Restrict Alcoholic Ads & Virtual Gifts”

  1. Nick Stamoulis says:

    I’m surprised it took them this long to push this. With the amount of regulations and restrictions out there these days.

  2. Jamie Ellis says:

    ‘Facebook’s Demographic Restrictions functionality to prevent access to alcohol related ads by anyone under 21.’

    I question in markets where alcohol drinking is legal at over ages (typically 18 that markets includes the UK) will they be allowed turning 18 or if they just have to wait as not everyone is the same regardless of location.

    any age restrictions do not just apply to alcohol and should be allocated next to the network or hometown in any database file with a number of age restricted guidelines typically Explosives (including fireworks and guns – some markets), Drugs, Solvents (glue), Tobacco, Alcohol, Sex and knifes however not all the types of restriction may be needed if a service or product is foul of international agreeably to censor (its not just US these-days)

    The UK Entry could be:
    United Kingdom 18 18 18 18 18 16 18 (the 16 for sexual consent and could censor dating)

  3. Restricciones demográficas en facebook | Facebook Noticias says:

    [...] Via:InsideFacebook [...]

  4. Restricciones demográficas en facebook | Facebook en español says:

    [...] Via:InsideFacebook [...]

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