Facebook Launches Scheduled Holiday Virtual Gifts for Valentine’s Day

Much like last week’s launch of scheduled virtual gifts for friends’ birthdays, Facebook today launched a new feature allowing users to schedule gifts for delivery on Valentine’s Day, marking the first time Facebook has built in support for holiday-themed virtual gifts to this degree.

With the new feature, Facebook gifts will appear “wrapped” on friends’ Walls until Valentine’s Day. On February 14, the gifts will be revealed to their recipients.


According to Facebook, “This way, you will know if someone special—or someone unexpected—is planning a Valentine’s Day surprise. You’ll get the delight of receiving a gift twice, and you’ll also have a chance to reciprocate.”

Facebook is continuing to roll out new features around its virtual gifts product, a high margin revenue stream that may generate up to 25% of Facebook’s overall revenue this year.

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6 Responses to “Facebook Launches Scheduled Holiday Virtual Gifts for Valentine’s Day”

  1. gary says:

    Just curious… where did the 25% of revenue figure come from? I have heard that public estimates of a $30-50MM business are exaggerated.

  2. tim says:

    okay, what if i did this, but pressed the delete button cause i didn’t want everyone to see that i left the valentine’s present? will the recipient still get the gift on valentine’s day?

  3. Mark, che cosa gli regalo per San Valentino? : nientearrosto says:

    [...] ecard con gattini e cuoricini. Domani è il grande giorno per gli innamorati, e FaceBook ha la soluzione a portata di click, semplice e gratuita. Zuckerberg mette a disposizione per tutti i suoi iscritti [...]

  4. I regali di San Valentino su Facebook · Commenta la tecnologia, la telefonia, i software says:

    [...] Via | InsideFacebook.com [...]

  5. Dan says:

    This is the exact opposite of caring for someone- leaving a give for someone via a computer time-delayed mechanism rather than doing it manually?

  6. AdNectar Building a Sponsored Virtual Gifts Network for Facebook App Developers says:

    [...] gifting business lately, having recently launched new features like scheduled birthday gifts and holiday gifts. Late last year, it converted its virtual gifting economy to a “credits” system from US [...]

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