Google Trends: Facebook Surpasses MySpace in US Search Volume For the First Time

According to Google Trends, Facebook has just surpassed MySpace in US search volume for the first time ever.

searchvol1year

This time last year, MySpace was seeing over 4x the search volume of Facebook, and as recently as October 2008 MySpace was seeing over twice the US search volume as Facebook, according to Google. While search volume does not offer insight on user behavior after the click, it is a good general indicator of relative growth and retention trends.

For further context on the changing landscape of US social networking behavior, here’s the 5 year chart on search volume. While MySpace held a commanding lead for several years, 2008 was clearly a banner year for Facebook’s growth.

searchvol5years

The battle between Facebook and MySpace for US users has been getting much more tight lately. In December, web metrics firm Compete said Facebook had more US unique visits than MySpace for the first time, though data from Hitwise showed MySpace with a strong lead.

Facebook surpassed MySpace in global search volume back in spring of 2008. Since then, Facebook’s lead has only continued to increase. December data from Comscore showed Facebook reaching 220 million unique users worldwide, compared to 125 million for MySpace.

searchvolglobal

Facebook Marketing Bible -
The Guide to Marketing your Brand, App, Website, or Content Inside Facebook

Leave a Reply

Inside Facebook Sponsors
GREE Appmau Nanigans PangeaMedia Votigo LifeStreet Frima Shoutlet
Featured Company
Jobs of the Day

TinyCo
San Francisco, CA

Virgin Atlantic Airways
Norwalk, CT

SponsorPay
San Francisco, CA

More Research & Information from Inside Facebook

Sign up for free email updates beyond today's news.

 

WebMediaBrands
Mediabistro | All Creative World | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy
Copyright 2012 WebMediaBrands Inc. All rights reserved.