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By Justin Smith 165 Comments »

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We have the latest demographic data on US Facebook user as of February 1, 2009. Before jumping into the details below, here are the highlights.

Key Highlights

  • Facebook reporting nearly 45.3 million active US users in the last 30 days
  • Facebook growing in every age/gender demographic. Fastest growing segment: Women over 55, up 175.3% in the last 120 days.
  • Facebook growing faster with women than men in almost every age group. Women comprise 56.2% of Facebook’s audience, up from 54.3% late last year.
  • 45% of Facebook’s US audience is now 26 years old or older.

Facebook US Audience Growth by Age and Gender

Facebook’s US audience has continued to grow in recent months, fueled by expansion primarily in users 26 and older. Facebook has been growing particularly rapidly amongst people over 45 in the US, as the charts show below: over 165% amongst both men and women 45-54 over the last 4 months.

While the fastest growing age group by total users is still 26-34, the number of women over 55 on Facebook grew by an astounding 175.3% since the end of September.  Their male counterparts, however, weren’t able to keep up – growing by only 137.8%.  The number of women over 55 on Facebook almost double the number of men over 55 on Facebook today.

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Facebook US Audience by Age and Gender

Overall, women now outnumber men in every age group on Facebook. In total, women now make up about 56.2% of Facebook’s US audience, up from 54.3% late last year. Women most outnumber men in the 18-25 and 26-34 age groups, where there are 1.4 females for every 1 male on Facebook.

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Facebook US Audience by Age

Overall, 45% of Facebook’s 45.3 million active users in the US is now 26 years old or older. Nearly a quarter of all Facebook users are over 35 today – quite a change from Facebook’s roots as a social networking tool for college students just a few years ago.

Teenagers now make up about 12% of the overall Facebook audience. Facebook does not publish any data on users under 13, because the terms of service requires all users be at least 13 years old to join.

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For more information on Facebook’s international growth in 95 countries around the world, check out the Facebook Global Monitor.

Check out The Facebook Marketing Bible: 50+ Ways to Market Your Brand, Company, Product, or Service Inside Facebook.

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165 Responses to “Fastest Growing Demographic on Facebook: Women Over 55”

  1. David Henderson Says:

    It would be interesting to see usage numbers by demo?

    visits
    pageviews
    time on site
    newsfeed events
    friends per user

    I bet these are still dominated by the younger demos.

  2. Flubberq Says:

    Aka “saturation”

  3. Fastest Growing Demographic on Facebook: Women Over 55 | www.activewomen.ca Says:

    [...] more from the original source: Fastest Growing Demographic on Facebook: Women Over 55 Share and [...]

  4. Ahmad Blog » Blog Archive » Fastest Growing Demographic on Facebook: Women Over 55 Says:

    [...] post:  Fastest Growing Demographic on Facebook: Women Over 55 Add this to : Digg it Save to Del.icio.us Subscribe to My RSS [...]

  5. Paul Hydzik Says:

    Looks like the trend is accelerating. Facebook is quickly attracting a larger audience among older age groups. That acceptance is great news for social media.

    Demographics, however, are only one of the key segmentation variables. And they’re not always actionable, because people aren’t monolithic by their demos.

    Two things would be truly illuminating. Behavioral data–how members use Facebook (see David Henderson’s comment). And lifestyle info–which shines a light on how people see themselves and their interests.

    Combine all that, without crossing privacy lines of course, and marketers will considerably improve their ability to target their programs to the most receptive audience.

  6. Branden Lehman Says:

    extremely interesting, I did not think that the facebook audience was mainly adult, to me it always seemed like a younger age group category, perhaps even middle school… but this is not so!
    However, it would be interesting to pull up qualitative analysis on if these people in the 18-25 category have been using it since 13-17, to reflect if this large audience is due to younger people who are simply following their generation (speaking from my own shoes)
    Yes, this is great news for social media though, it’s great to know that even if this is a younger gene pool following their generation, it is not a fad, and will continue throughout there lives….
    I also think its great news that such a large audience of older women (also men) have decided to join the craze…

  7. Women Over 55 Are Fastest Growing Group On Facebook | ihub Media Says:

    [...] here for more details of the [...]

  8. Stein Communications The Scoop » Blog Archive » The Graying of Facebook Says:

    [...] Need more evidence that Facebook is no longer the province of teens?  Here are the latest user statistics from Inside Facebook: [...]

  9. Happy birthday Facebook | Peppermint Post Says:

    [...] old (over 55 women are apparently the fastest growing demographic group on the site, according to InsideFacebook) – that it’s become the cultural backbone of a generation obsessed with sharing their every [...]

  10. New Facebook APIs Require You To Rethink Privacy | facebook, privacy settings | Group 8020 Says:

    [...] pharmacueticals.  This is born out by research by Inside Facebook and their great write up  Women Over 55: Fastest Growing Demographic on Facebook. [...]

  11. General Update « Charlie’s Life Says:

    [...] something I find fascinating – our generation is changing our parent’s communication habits. The fastest growing demographic on Facebook is women over 55 years of age. Parents are also the fastest growing demo that uses text messaging. There are two reasons for this. [...]

  12. Facebook Grows Up: 25%+ Of Users Are 35 and over Says:

    [...] is becoming more and more valuable as a company as the 5 year old company evolves. According to Inside Facebook’s latest figures, the number of women over 55 on Facebook is almost double the number of men of the [...]

  13. An Estrogen Stampede « Marketing Matters Says:

    [...] 2008, making mature females one of the fastest growing demographic groups on the social network, according to usage statistics released by independent blog Inside [...]

  14. Facebook Growing Amongst Older, Wealthier Americans Says:

    [...] week, Inside Facebook reported that the fastest growing segment of Facebook users in recent months is women over 55. Now, new data from Hitwise confirms that Facebook’s American audience as a whole is becoming [...]

  15. Gemilo blog » Blog Archive » Facebookissa yli miljoona suomalaista Says:

    [...] Yhdysvaltojen nopeiten kasvava ryhmä on nykyisin yli 55-vuotiaat naiset. Myös Suomessa on havaittavissa vastaava trendi, joten kasvu jatkunee vielä pitkään. [...]

  16. Ms. Adverthinker » links for 2009-02-12 Says:

    [...] Fastest Growing Demographic on Facebook: Women Over 55 Everyone is on Facebook! (tags: Facebook social networking media research demographics females women) [...]

  17. Fastest Growing Demographic on Facebook: Women Over 55 « Kathy Dragon Says:

    [...] Fastest Growing Demographic on Facebook: Women Over 55 [...]

  18. For a few dollars more… | b r a n t s Says:

    [...] and had nothing to do with the Engagement Advertising model. Facebook has been growing very fast, (stats) and though this is claimed to be a demo, real time insights (permission based) from the exact [...]

  19. גיל הזהב גילה את פייסבוק - TheMarker Cafe Says:

    [...] Facebook, אתר עצמאי שעוסק אך ורק ברשת החברתית הגדולה בעולם, פירסם השבוע נתונים על קהל המשתמשים ברשת בארה"ב. מסתבר כי חתך הגיל הצומח ביותר בפייסבוק ב-120 הימים [...]

  20. Laurel Papworth- Social Network Strategy » Blog Archive » Facebook - seniors and grandparents Says:

    [...] 2008, making mature females one of the fastest growing demographic groups on the social network, according to usage statistics released by independent blog Inside [...]

  21. Facebook Audience Growth : Flower Power Says:

    [...] 2008, making mature females one of the fastest growing demographic groups on the social network, according to usage statistics released by independent blog Inside [...]

  22. Facebook Generations « MetaPlume’s Blog Says:

    [...] of Feb 1, 2009, in the US the fastest growing Facebook demographic is women over 55 (175% increase in prior 120 days), with men over 55 facebooking increasing 138% in the same time [...]

  23. Facebook Platform Leaders: We’re Related Climbs Into 4th Overall Says:

    [...] demographics are shifting now that it has grown to over 175 million active users: users of the site are now generally older [...]

  24. Interesting Online & Social Media Statistics | Gino Cosme Says:

    [...] According to Inside Facebook, US female Facebook users aged 55 and over grew by 175.3% since September 2008, making this demographic one of the fastest growing on Facebook. via [...]

  25. Media Luna Blog » Blog Archive » Vrouwen van 55+ bestormen Facebook Says:

    [...] van 2008 onder de 55-plussers het grootst: 175,3 procent. Het blijkt allemaal uit deze cijfers van Insidefacebook.com, niet het meest betrouwbare onderzoeksinstituut, maar goed (via: MarketingCharts). Korte [...]

  26. Baby boomers jump on the Facebook bandwagon | SoFla Web Studio Blog Says:

    [...] Inside Facebook recently outlined user growth by age group covering the 120 days preceding February 1st. While 18-25 year olds still account for the most users on Facebook, the fastest growing segments include the 45-65 age groups. Interestingly, women over 55 accounted for the highest percentage growth (175.3%) with over 456,760 joining from October to January. [...]

  27. theterrier Says:

    Where do these figures come from? It is not clear to me if they all come from Hitwise, or not. Thank you.

  28. Tia Williams Says:

    Sheesh Im a stereotypical statistic now….

  29. Facebooktantene kommer! « Communis Says:

    [...] mainstream. Nå er tante på Facebook  (Den hurtigst voksende brukergruppen pr. februar 2009 er kvinner over 55 år, ifølge nettstedet [...]

  30. Seniors Among Fastest Growing Facebook Users | Reverse Mortgage Information Says:

    [...] According to usage statistics released by independent blog Inside Facebook, the number of US women over age 55 using Facebook grew by 175.3% since September 2008, making mature females one of the fastest growing demographic groups on the social network. [...]

  31. Debunking some social media myths: Women Over 55 Take Facebook by Storm « Tech Sifter Says:

    [...] 2008, making mature females one of the fastest growing demographic groups on the social network, according to usage statistics released by independent blog Inside [...]

  32. Pannos-Winzeler Marketing News » Blog Archive » ? of the Day to Tara Says:

    [...] portion of the entire Facebook audience (slightly less than 20%). But this demographic is the fastest growing age group on the site, 276% over the last 6 months. To put that into perspective, Facebook is doubling this [...]

  33. Internet Savvy Seniors? « Borvus Blog Says:

    [...] Facebook as well – and here the period is 4 months and not 6 years. According to the web site Inside Facebook, the number of users in the 55-65 age bracket is still small compared to the younger [...]

  34. Maman, tu ne m’appelles jamais ! - Leyio la communauté Française Says:

    [...] teenagers en quête de célébrité, comme voudraient parfois nous faire croire certains médias : quelques statistiques publiées par le blog Inside Facebook nous apprennent que le nombre d’américaines de plus de 55 ans nouvellement inscrites sur le [...]

  35. 3 New Facebook Features and how they will help you engage your Community | danielpatricio.com Says:

    [...] 2009 Facebook can count over 150 million users of which the largest growing demographic is the women over 55 bracket and the former college only hangout is now home to an audience of which 45% are over 26 years [...]

  36. “Facebook’s New Growth Comes From Older Users” « Flies in the Vasoline Says:

    [...] people aged 35-49 years of age which now exceed 24 million according to Nielsen Online. An article here says women over 55 are the fastest growing age demographic on Facebook. Here’s a chart from [...]

  37. Getting More Graphic « Msgales’s Blog Says:

    [...] of all stripes are spending more time on-line. Even FaceBook’s largest growing audience is women 55+. Different user groups consume digital media in different ways, so you must know which specific [...]

  38. Marcia Kile Says:

    Is there a general site for people in this age group to communicate? Especially Democratic friends.

  39. Do You Like The New Facebook? Criticism, Response and A Poll « D-Mac’s Blog Says:

    [...] of the applications I find to be pointless and ignore them anyway.  The simple reality is that Facebook is not just for college students anymore.  The demographic is quickly drawing more from the 30+ crowd and a huge amount of businesses.  [...]

  40. Number of US Facebook Users Over 35 Nearly Doubles in Last 60 Days Says:

    [...] it’s clear that Facebook is seeing massive increases in adoption amongst users 35-65. The fastest growing demographic on Facebook is still women over 55 – there are now nearly 1.5 million of them active on Facebook each [...]

  41. You and Your Mom on Facebook Says:

    [...] Facebook had previously reported that the fastest growing demographic for Facebook is women over 55. But in the last 60 days, the 35 [...]

  42. Weg met internet » Blog Archive » Wat verboden zou moeten worden: Hyven op de plee… Says:

    [...] nog: Facebook is het speeltje aan het worden van breiende vrouwen van boven de 55 jaar, de snelst groeinde gebruikersgroep van de netwerksite. Dus wanneer u leest dat Facebook populairder is dan e-mail, weet u nu precies [...]

  43. Facebook Promoting Private Groups for Families to Keep Older Users Engaged Says:

    [...] the fastest growing demographic on Facebook is women over 55 and the number of Facebook users over 35 doubled in the last 60 days, what’s Facebook plan [...]

  44. 5 Evergreen Marketing Basics in Social Media Marketing Says:

    [...] a must for you to have an online presence? YES, because more people are getting online every year. Women over 55 is the fastest growing demographics on Facebook although social networking sites are normally perceived as the teenagers’ [...]

  45. grace Says:

    My mom, who is definitely a female over 55, recently joined to keep in touch with me and view my photos. My father and older aunt and uncle joined as well to stay in touch with their daughters and nieces/nephews. The younger generations (and I’m not that young, I’m in the 26-34 age group, but was under 25 when I first started using facebook) have been slowly pulling in older friends and family, and now parents.

    My mom and I enjoy having another way to stay in touch since we don’t live near each other. And besides, encouraging your parents to join facebook means you’ll be very careful about not posting embarrassing photos :)

  46. If You Thought it Was Just for the Kids. | Shop Marketing Tips Says:

    [...] But you’ll be amazed to learn what the fastest growing facebook demographic is… Click here to find out… [...]

  47. HollyHoffman.com » Blog Archive Says:

    [...] age group: 45 and older. Around this time, I read that the fastest growing demographic Facebook was women 55 and older. This coincided with an increase in the same demographic in our market, but it wasn’t restricted [...]

  48. Twitter, Facebook and other ..stuff « Downtown in MKE Says:

    [...] offer from Yahoo to sell, just last year.  Well,  Mark, don’t despair.  According to Inside Facebook 56.9% of all Facebook users are women and that number is growing more than 150% per month.  [...]

  49. Be part of the conversation « The Ohio Society of CPAs Says:

    [...] Not at all! Yes, that audience is definitely making use of social media. But take a look at a few stats about Facebook [...]

  50. Who Is On Facebook? | The Social Media Blog @ MoreVisibility Says:

    [...] Facebook continues to mature, so do its demographics. Presently, according to Inside Facebook, nearly 45% of Facebook users are over the age of 26, and almost a quarter of users are over the [...]

  51. Mom's Love Facebook | On-Coming Traffic Says:

    [...] The fastest growing demographic of users on Facebook is women over 55 (Luckily my mom’s online interaction is limited to AOL and she has no interest of venturing [...]

  52. AliVega’s Blog » New campaigns should be seen, heard, tweeted, pinged…read on Says:

    [...] that women over 55, the same docile creatures who were raised on the old adage, are now the the fastest growing demographic using social media giant [...]

  53. Using Facebook Connect for demographic targeting: HerHotSpot.com marketing case study « Marketing is a dirty word Says:

    [...] on Facebook and probably aged in their teens to late twenties / early thirties (although the age demographic is debatable). This makes the site very attractive to advertisers – if my target audience was sociable, [...]

  54. Will Facebook Become the Top Internet Site? « Screenwerk Says:

    [...] the US women over 55 comprise the fastest growing demographic group on the site, according to this analysis. It would also appear that Facebook has surpassed MySpace in the US, although I’m not [...]

  55. Businesses Must Embrace Social Media | Blogs for Businesses Says:

    [...] email addresses, now has women over the age of 55 to thank for its most recent growth, according to Inside Facebook. In the past four months alone, this demographic has grown a staggering 175.3%. Additionally, the [...]

  56. Cátedra Procesamiento de Datos » Blog Archive » Tercer teórico: ¿Qué tiene Facebook? Says:

    [...] sin embarlo el grupo con mayor crecimiento en los últimos seis meses en Estados Unidos fue el de 55-65 años. Por facilidad de uso, es difícil pensar que otra red social podría haber logrado esto. 8 – [...]

  57. Mary Dodson Says:

    Well, at least some of us “old ladies” got into it back in 2005 when you had to be in college–I was in graduate school.

  58. Social media awareness | The Merchant Stand from Bob Williams Says:

    [...] “I’ve never heard of that or wouldn’t know what to do” – People are creatures of habit. Have you seen the fastest growing segment on Facebook? [...]

  59. How to get customers who love you even when you screw up | Insights into Startups and Entrepreneurship - nPost Blog Says:

    [...] Don’t forget, this was before “relationship” became the buzzword of modern marketing — before blogs and Twitter and back when the fastest-growing demographic on Facebook wasn’t women over 55. [...]

  60. Facebook « ~ my harmonic life ~ Says:

    [...] for the kids to go … I felt I was too “old” to get into it. But according to a report from Feb ‘09, “45% of Facebook’s US audience is now 26 years old or older” and [...]

  61. The changing demographics of Facebook and what that means for public relations and marketing professionals using the platform. Says:

    [...] may have read the headlines recently that women 55+ are the fastest growing demographic on Facebook. In fact, according to the [...]

  62. Day 1 - Mindset: Business & Technology « Etsy Secrets Says:

    [...] fastest growing demographic on Facebook right now is women over the age of 55.  The number of users grew by 175% between January and [...]

  63. links for 2009-05-01 « Ex Orbite Says:

    [...] Fastest Growing Demographic on Facebook: Women Over 55 (tags: socialmedia facebook research statistics demographics) [...]

  64. This isn’t (just) kid stuff | BirdTech Blogging Tips Says:

    [...] Facebook, the largest social networking site in the world, is seeing its biggest growth in the over-55 age group. (Translation: you still [...]

  65. Meet The Digital Mom « idaconcpts Says:

    [...] insidefacebook.com, razorfish report digital mom Take a look at the following numbers from InsideFacebook.com (February [...]

  66. Social Media – Not Just Kids Stuff Anymore | TriComB2B Blog Says:

    [...] Is it just me, or has the whole world joined Facebook? It was only 2006 that Facebook opened its gates to everyone other than its original user base of college students. Now more than two-thirds of its users are outside of college. According to Facebook, the “over 35” demographic is the fastest growing segment, with 23% growth in February 2009 as compared to February 2008. Most surprisingly, the fastest growing group of users on Facebook is women over 55. [...]

  67. Older Women Descend Upon Facebook to the Dismay of Teens. « Broomtown Gazette, Mega-Large Edition Says:

    [...] Inside Facebook, an independent blog, compiled demographic data for the social network in February and found that Facebook is growing in every age and demographic. However, Facebook is growing faster with women than men in almost every age group. The fastest growing segment was women over 55 which had grown by 175.3% in the preceding 120 days. The number of women over 55 is double that of the number of men in the same age group. [...]

  68. Day 1 - Mindset: Business & Technology | EtsySecrets.com Says:

    [...] fastest growing demographic on Facebook right now is women over the age of 55.  The number of users grew by 175% between January and [...]

  69. What Happens To Your Facebook Profile After You Die? | MyLifeDump Says:

    [...] will consider anytime soon because the majority of the people who use it are young but if you read Fastest Growing Demographic on Facebook: Women Over 55, you will find out that Facebook will not be able to avoid this question for a long [...]

  70. Post, the First « Hunt Adkins Says:

    [...] our abilities to adapt as high-functioning organisms. Facebook is now growing fastest thanks to the 55+ female demographic. Pretty counterintuitive in terms of who you’d think would be producing content on a social [...]

  71. Discovery vs. exclusivity: the emerging tragedies of the digital commons « preparsed Says:

    [...] is getting intense.  It was one thing to read that women over 55 are the fastest growing demo on Facebook.  It was another for that reality to hit my home page.  In the last week alone, [...]

  72. How to get customers who love you even when you screw up « cdbn.net Says:

    [...] Don’t forget, this was before “relationship” became the buzzword of modern marketing — before blogs and Twitter and back when the fastest-growing demographic on?Facebook?wasn’t women over 55. [...]

  73. Big Spaceship | Think Blog - Baby Boomers Are Not Quitting Facebook Says:

    [...] Boomers Are Not Quitting Facebook Earlier this year, it was reported that women 55 and over are the fastest growing segment of users on Facebook. Just yesterday, however, Inside Facebook released a 60-day update, finding [...]

  74. How To Create A More Memorable Brand - Drew Schiller on Branding Says:

    [...] fact, even if you’re marketing to women over 55, you should cancel your cable ads—they are the fastest growing demographic on Facebook. You need to be hitting your target market where they will be most likely to see your marketing, [...]

  75. Boomer Beat » Blog Archive » Facebook Says:

    [...] may partially explain why women over 55 are the fastest growing Facebook demographic according to Inside Facebook.  I think this is an especially interesting statistic since one of the perceived barriers to [...]

  76. Social Media: Facebook, RSS, and More « Midlife Transformation Says:

    [...] populous nation on earth!  And guess who comprises the fastest growing demographic on Facebook? Women over 55! Whether or not you are part of that demographic, it says something about who is now using this [...]

  77. Is your mom on Facebook? | Lava Row Says:

    [...] believe it or not, the Baby Boomers have arrived on social networks. Women over 55 represent the fastest-growing demographic on [...]

  78. How to get customers who love you even when you screw up « Austin Entrepreneur Network Says:

    [...] Don’t forget, this was before “relationship” became the buzzword of modern marketing — before blogs and Twitter and back when the fastest-growing demographic on Facebook wasn’t women over 55. [...]

  79. Hay christy,aunt peggy Says:

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  80. Facebook or Just Face-Look? Are People 55 And Older Really Using Social Networking Websites? Says:

    [...] involved too.  Wait a minute, did I just say grandma and grandpa?  That’s what some recent Facebook research has shown.  It seems the fastest growing demographic on the social networking giant is women [...]

  81. How Not To Act Old » Blog Archive » #139: Don’t Keep It To Yourself Says:

    [...] by the time I wrote the How Not To Act Old book in the winter, women over 55 had become the fastest growing group on Facebook so I included an all-new section on How Not To Facebook Old.  (Sorry, it’s not here and [...]

  82. peHUB » Social Network TeeBeeDee Shutting Down in Two Weeks Says:

    [...] — like everyone else — flocked to Facebook in recent years. In fact, back in February, Facebook reported that its fast-growing segment was women aged 55 and older, and that 45 percent of Facebook is now [...]

  83. Getting Out of Our Comfort Zones - The Basics Says:

    [...] Facebook, they think of Generation Y (born between 1980 – 2000).  However, did you know the fastest growing segment of Facebook is Women over 55?  That said, are you asking your baby boomer supporters to inform Generation Y about you — [...]

  84. Preeper’s Blog » Blog Archive » Social networking membership in Nova Scotia Says:

    [...] a 5 percentage point increase in membership since February 2008. Consistent with other published research, women (46%) are more likely than men (37%) to be Facebook [...]

  85. Social Media in Electoral Politics is not a Mutually Exclusive Venture « Jesse Greenberg Says:

    [...] course, the largest group of Facebook users are in the 18-25 range, but we also know the fastest growing segment of Facebook [...]

  86. Facebook or Just Face-Look? Are People 55 And Older Really Using Social Networking Websites? « The Web Success Business Says:

    [...] are getting involved too.  Wait a minute, did I just say grandma and grandpa?  That’s what some recent Facebook research has shown.  It seems the fastest growing demographic on the social networking giant is women 55 [...]

  87. Why Generation Y doesn’t use Twitter | The Tyler Hayes Says:

    [...] fastest-growing demographic on Facebook is women over 55. Obviously, plenty of older generations are “getting” social media, and even more are [...]

  88. Social Networking Demographics | The Next Level Says:

    [...] more popular among 40 and 50 year olds – In fact according to a recent post on insidefacebook, the fastest growing demographic on Facebook is women over [...]

  89. Still think Facebook is only for kids? This is why you should be marketing your business using Social Media. | Twin Cities Online Marketing, LLC Says:

    [...] growing group? Men over 55 – up 42% in the last month to nearly 1.5 million. The number of women over 55 on Facebook grew by 39% in the last month to over 2.5 [...]

  90. Music Business – Hindsight 20/20 « Digital Media Digest Says:

    [...] before.  In the last year, we’ve watched Myspace rise and fall, Facebook gravitate towards women over 55, and Twitter rise to the top overnight in a manner that screams ‘fad’.  We don’t [...]

  91. Myspace vs Facebook: Is Myspace Still Relevant? | OpenABlog Says:

    [...] The same is true if you use social networking for business. You need to determine where your target market resides. If your research shows that a large percentage of your target demographic uses Myspace, then explore the best way to capture these users. If you’re going after an older demographic then Facebook is probably a better choice. A recent study shows that women over 55 are the fastest growing demographic on Facebook. [...]

  92. Okay – Its Facebook Official « GuestBlog Me! Says:

    [...] and their mother to know all the details of my life. (And seriously, by now everybody’s mother is on Facebook!) I don’t want just anyone to be able to hope online and read the latest [...]

  93. Day 1 – Mindset: Business & Technology | Handmadeology University Says:

    [...] fastest growing demographic on Facebook right now is women over the age of 55.  The number of users grew by 175% between January and [...]

  94. MarketingInsightsTODAY.com › To Facebook or Not… Says:

    [...] Inside Facebook; Krayewski, Kaila, Internet Search Engine Database] var addthis_pub = ‘adology’; var [...]

  95. 10 Powerful Ways to Target Facebook Ads That Every Performance Advertiser Should Know Says:

    [...] Facebook has allowed advertisers to target users based on their sex since Facebook Ads launched. Keep in mind that Facebook’s population is about 55% female, and women over 55 are the fastest growing sub-segment of Facebook users. [...]

  96. Seniors and Social Networks « Digital Communication by Edouard Says:

    [...] These communities are the most important regarding to their members volume. However, the “Inside Facebook” blog states that women over 55 are the fastest-growing demographic on Facebook. [...]

  97. Facebook and Twitter are for oldies — NevilleHobson.com Says:

    [...] by MySpace, Twitter, and LinkedIn. In other words, Facebook is becoming a popular site among the older generations – but the more telling stats here would be on growth and [...]

  98. Surprise! Now All of Your Customers Are On Facebook | Engine Digital Inc. / Blog Says:

    [...] and creating a more broad demographic for advertisers of everything from beer to eyewear. In fact, InsideFacebook.com counts Women over 55 to be the sites fastest growing demo. As a result, spending on Social Media is [...]

  99. Actualidad - Facebook y las nuevas generaciones | Despertares Says:

    [...] se está convirtiendo en un sitio muy popular entre generaciones mayores como detalla este informe, que muestra que en USA las mujeres mayores de 65 años son las que más utilizan [...]

  100. Social media bridges generation gaps | Twenty Set Says:

    [...] course, this is old news to the new media-obsessed, like [...]

  101. We are taking over FaceBook!! « Embracing Life – Women ^50 Says:

    [...] http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/ Tags: Facebook, healthy women, Women over 50 [...]

  102. Facebook my son? Never!!! « The Tipping Point Media Blog Says:

    [...] the graying of Facebook, more and more kids are being challenged when their parents invade their digital space.  Does my [...]

  103. Social Media Fad or Revolution | MARKET-THAT.com Says:

    [...] fastest growing segment on Facebook is 55- to 65-year-old [...]

  104. Facebook Age Demographics | BNS Blogs Says:

    [...] they also noted that Facebook is seeing massive increases in adoption among users 35-65. In fact, the fastest growing demographic on Facebook is still women over 55. Fast forward to today – looking at the 70 million-plus users from the U.S. on Facebook – and [...]

  105. Why Facebook should forget about Twitter | Elezea Says:

    [...] It is well known that Twitter skews heavily towards younger tech-savvy users, with the rest of the population finding it hard to see the point.  Facebook, on the other hand, is increasingly being used by an older demographic.  The fastest growing demographic on Facebook is women over 55. [...]

  106. Statistics Show Social Media Is Bigger Than You Think « Socialnomics – Social Media Blog Says:

    [...] Source: Inside Facebook Blog [...]

  107. Is Social Media a Fad? « Karen Hartline Says:

    [...] Source: Inside Facebook Blog [...]

  108. Valley PR Blog » Blog Archive » Coming of Age for Social Media Says:

    [...] simply because their peers were not using the sites.  Today, women age 55 and over, are the fastest growing demographic on Facebook.  Twitter, the hottest social media property in 2009, actually began as a [...]

  109. PlanetRussell.net | Michael J. Russell » Blog Archive » Socialnomics: The Future is Now Says:

    [...] Source: Inside Facebook Blog [...]

  110. Plus size trendy Says:

    I think it’s great that the demographics are showing older persons taking a bigger role. I’m curious are there any demographics showing liberal vs. conservatives?

  111. Social Media: The New Industrial Revolution « Jericho Technology Blog Says:

    [...] fastest growing segment on Facebook is 55- to 65-year-old [...]

  112. Matías Paget : La revolución de las redes sociales Says:

    [...] El segmento de mayor crecimiento en Facebook es el de… mujeres de 55 a 65 años. (Fuente: Inside Facebook Blog) [...]

  113. Social Media Revolution: Statistics Show Social Media Is Bigger Than You Think - Social Media Evangelists Says:

    [...] Source: Inside Facebook Blog [...]

  114. The new reality of Facebook marketing Says:

    [...] is our target market? Yes, the fastest growing demographic is users above 35 — and maybe even women over 55. But I recommend using tools such as Quantcast to see if the people that you want to reach are [...]

  115. experience: friend or foe to innovation? : Branson Powers, Inc. Says:

    [...] Web based social networking?  Just a kids’ toy – no one will use such things for serious business…and yet 95% of companies use LinkedIn as a primary tool for find employees (source: Jobvite Social Recruitment Survey ), and the fastest growing segment of Facebook users is women between the ages of 55 and 65. (source: Inside Facebook Blog) [...]

  116. Social Media – A Fundamental Shift | TweetValley Says:

    [...] Source: Inside Facebook Blog [...]

  117. Social Media Revolution « Zoomoteca Says:

    [...] LinkedIn..  En próximas reediciones del video se cambiará el 80% actual por 95%. 11. Fuente: Inside Facebook Blog 12. Fuente: Twitter y datos de población mundial 13. Fuente: Pendiente de confirmar 14. Fuente: [...]

  118. Macromedia Founder Creating “Digital City” in Ohio | R. Kris Hardy Says:

    [...] market in Workforce Development, and there are lots of people that need computer training.  Also, the 55+ age group is the fastest-growing population of facebook users (and presumably social n….  On the other hand, I would image that these people are the hardest to convert, and they’re [...]

  119. Think Social Media is a fad? This Social Media Revolution video will change your mind. Says:

    [...] sense. And you can be sure that these numbers are accurate coming from within Facebook. See the entire article from InsideFacebook.com for more facts and graphs about Facebook [...]

  120. Social Networking Review « TechBlog Says:

    [...] Who’s behind that growth? It’s not just kids! According to Inside Facebook’s article, “Fastest Growing Demographic on Facebook: Women Over 55“: [...]

  121. Fastest Growing Demographic on Facebook: Women Over 55 by Justin Smith « Baby Boomer Living Says:

    [...] Fastest Growing Demographic on Facebook: Women Over 55 [...]

  122. What Happens To Your Facebook Profile After You Die? | Zahid H. Lilani Says:

    [...] will consider anytime soon because the majority of the people who use it are young but if you read Fastest Growing Demographic on Facebook: Women Over 55, you will find out that Facebook will not be able to avoid this question for a long [...]

  123. Hey grams, can I log on now? « Writing on Dei Wall Says:

    [...] the fastest growing age group by total users is 26-34, the number of women over 55 on Facebook  grew by an astounding 175.3%. Their male counterparts, however, weren’t able to keep up – [...]

  124. Performance des réseaux sociaux – époustouflant! « Le Blogue de Samuel Parent Says:

    [...] groupe d’age qui grossi le plus rapidement surFacebook est les [...]

  125. Performance des réseaux sociaux – époustouflant! « Le Blogue de Samuel Parent Says:

    [...] groupe d’âge qui grossi le plus rapidement sur Facebook est les [...]

  126. Social Media Revolution | Teaching and Learning in the Digital Age Says:

    [...] fastest growing segment on Facebook is 55- to 65-year-old [...]

  127. Second Porch: Thanks to Facebook ‘It’s complicated’ no long applies to vacation rentals « Silicon Florist Says:

    [...] level where I’ve got a “home away from home,” there’s a good chunk of the ever-aging Facebook demographic that does. Maybe it’s a house at the coast. Or maybe it’s a cabin in the mountains. [...]

  128. Second Porch: Thanks to Facebook ‘It’s complicated’ no longer applies to vacation rentals | Oregon Startup Blog Says:

    [...] level where I’ve got a “home away from home,” there’s a good chunk of the ever-aging Facebook demographic that does. Maybe it’s a house at the coast. Or maybe it’s a cabin in the mountains. [...]

  129. Latest Data on Facebook’s US Growth by Age and Gender – October 1, 2009 Says:

    [...] Facebook is still growing most quickly percentage-wise amongst users over 45 – an interesting demographic trend that started earlier this year. Anecdotally, more Americans are using Facebook for intergenerational communication today than ever [...]

  130. Latest Data on Facebook’s US Growth by Age and Gender – October 1, 2009 | GoSocial.dk - Social Media Marketing Says:

    [...] Facebook is still growing most quickly percentage-wise amongst users over 45 – an interesting demographic trend that started earlier this year. Anecdotally, more Americans are using Facebook for intergenerational communication today than ever [...]

  131. The Social Media Revolution | All Source Says:

    [...] Source: Inside Facebook Blog [...]

  132. Performance de Facebook « Le Blogue de Samuel Parent Says:

    [...] groupe d’âge qui grossi le plus rapidement sur Facebook est les [...]

  133. Gen Y? Fuggheddaboutit. Get Viral With Boomers ASAP. « Ten K One Writing Says:

    [...] My Mom and people of her generation are e-mail fiends.  And now, they’re catching the Facebook wave.  What are the folks born between 1947 and 1964 doing on twenty- and thirty- somethings’ [...]

  134. 5 Questions to Help You Develop a Social Media Strategy | The Luxury Marketing Council of San Francisco Says:

    [...] numbers show that just under 60% of visitors on Facebook fall between the ages of 35 and 65 with women over 55 leading the charge. Since December 2008 Facebook has doubled to an incredible 300 million users. [...]

  135. Social Media: The New Industrial Revolution : Jericho Technology Says:

    [...] fastest growing segment on Facebook is 55- to 65-year-old [...]

  136. Women in the Media | Melissa Apter Says:

    [...] we know that women are just as internet savvy as men. In fact, women are the fastest growing demographic on social networking sites like Facebook.com. So, how is Time.com addressing its female [...]

  137. Marketing Monday: Maximizing Your Facebook Activity Says:

    [...] and ask questions when the opportunity is there. Facebook statistics show that the network is more than just for college students anymore, it’s for anyone who needs to branch outside of their social circles and network to [...]

  138. GEORGE Says:

    I LIKE TO MEET A NICE LADY AND GET MARRY

  139. What got it started | FutureBackwards Says:

    [...] Source: Inside Facebook Blog [...]

  140. The Social Media Revolution Says:

    [...] fastest growing segment on Facebook is 55- to 65-year-old [...]

  141. If You Thought it was Just for Kids | ShopMarketingTips.com Says:

    [...] But you’ll be amazed to learn what the fastest growing facebook demographic is… Click to find out [...]

  142. What Happens To Your Facebook Profile After You Die? Says:

    [...] will consider anytime soon because the majority of the people who use it are young but if you read Fastest Growing Demographic on Facebook: Women Over 55, you will find out that Facebook will not be able to avoid this question for a long [...]

  143. Too Much Information « Mothering21 Says:

    [...] course many, many baby boomers have embraced FB too. The fastest-growing FB user group is women 55 and over, up more than 175 percent since last [...]

  144. Women over 55 taking over Facebook? Says:

    [...] 2008, making mature females one of the fastest growing demographic groups on the social network, according to usage statistics released by independent blog Inside Facebook.”It’s interesting to note [...]

  145. G5 Search Marketing » Blog Archive » Top 5 Social Media Channels for Senior Housing Says:

    [...] online community with 3000,000,000 members and users across every demographic (the oft-quoted fastest growing demographic on Facebook is the coveted Senior Housing decision-makers – women 55+). Net: Having a presence on [...]

  146. BendTech » G5: Top 5 Social Media Channels for Senior Housing Says:

    [...] online community with 3000,000,000 members and users across every demographic (the oft-quoted fastest growing demographic on Facebook is the coveted Senior Housing decision-makers – women 55+). Net: Having a presence on [...]

  147. Twilight, Twible or Twinsight | culturactive Says:

    [...] Fastest Growing Demographic on Facebook: Women Over 55 In the World of Social Media, Women Rule [...]

  148. How Wide Is The Generation Gap Anyway? « Needle, Meet Haystack Says:

    [...] Generation Y has Facebook, but so do their parents and grandparents.  Yes, they text, IM, email and so on, but that technology is hardly new.  They want to work from [...]

  149. G5 Search Marketing » Blog Archive » Social Media Best Practices -The Do’s, The Don’ts, and The Why Nots Says:

    [...] is out there are the most important elements. Don’t hide from the inevitable – social media is not going away and every business is going to be expected to have a presence. The sooner you create your presence, [...]

  150. BendTech » G5: Social Media Best Practices -The Do’s, The Don’ts, and The Why Nots Says:

    [...] is out there are the most important elements. Don’t hide from the inevitable – social media is not going away and every business is going to be expected to have a presence. The sooner you create your presence, [...]

  151. anneflournoy Says:

    Hurray!!! Cause the over-40 men and women are my target audience! (comedy webseries about the inner life of a NYC housewife)

  152. Social Media: Fad or Revolution? « Onderweg naar Het Nieuwe Werken… Says:

    [...] The fastest growing segment on Facebook is 55- to 65-year-old females. [...]

  153. » Accidents 2.0 : Girls In Tech : Says:

    [...] I am still not feeling 100%. As an avid tweeter http://www.sysomos.com/insidetwitter/and facebooker http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/, I decided to take to the internet while in my state of bed rest. I complained about the accident [...]

  154. Kan real time web medføre reel forandring? | Natasha Friis Saxberg Says:

    [...] tid online – nu i gennemsnit 13 timer per uge. Facebooks tilslutning stiger og det er en ny demografi der udgør den største vækst. Undertrykte befolkningsgrupper har fået et globalt talerør. [...]

  155. Can real time web bring real world change? | Natasha Friis Saxberg Says:

    [...] time online – now an average of 13 hours per week. Facebook connectivity increases within new demographics, and the voice of oppressed groups is strengthen online. The platform for social and real-time web [...]

  156. Lynn Says:

    Yeah and this age group is my mother!
    Giving more attention to her fake friends than her own daughter,nothing to be proud of at all.
    I have to make an appointment to see her.
    I hate how women magazines encourage this facebook as power when it turns into neglect of life completly, like the importent things.
    Like basic human needs when a computer doesn’t need those and appartently not all the media.
    Not to mention promises broken.
    I wish the world would stop for a moment in it’s love of technology and take a break, to look at what technology is taking away.

  157. Thomas Delarue Says:

    I like!

  158. Graeme Brown Says:

    Why does the demographic age data stop at 65 years? I am 80 and have a number of friends in my age group who use facebook frequently. There seems to be an assumption in the community that life ends at 65; if they only knew a mature lifestyle actually begins at that time. Graeme Brown

  159. interactions magazine | Social Change: Women, Networks, and Technology Says:

    [...] “Fastest Growing Demographic on Facebook: Women Over 55.” InsideFacebook. com; http://www. insidefacebook. com/2009/02/02/ fastest-growing-demographic- on-facebookwomen- over-55/ [...]

  160. Flashionista Says:

    [...] number of women over 55 joining Facebook has grown by 174% since September 2008.   Facebook makes it EASY to get started and once [...]

  161. Flashionista Says:

    [...] number of women over 55 joining Facebook has grown by 174% since September 2008. Facebook makes it EASY to get started and once you’re [...]

  162. Viral Notebook | Michael M. Grant, Ph.D. Says:

    [...] participate in elearning is that they aren’t good with computers or technology. According to Inside Facebook, Facebook’s fastest growing demographic is women over 55. I’ll never forget the [...]

  163. 3 Reasons the Future of Your Nonprofit Depends on Social Media | NEVER MIND MARKETING :: social media advisors Says:

    [...] online. The stereotype that social media is for kids is simply false. Study after study proves it. The largest growing demographic on Facebook is women over 55. More interesting, there has recently been a big jump in social media users age 63-75! Individual [...]

  164. Facebook – It’s not just your granddaughter’s social network. | ofunne | (de)constructing Says:

    [...] obvious question is, why? More from InsideFacebook.com Tags: demographic, facebook, gender, men, research, status, study, women « Previous [...]

  165. The Future of Your Nonprofit Depends on Social Media | eJewish Philanthropy: The Jewish Philanthropy Blog Says:

    [...] online. The stereotype that social media is for kids is simply false. Study after study proves it. The largest growing demographic on Facebook is women over 55. More interesting, there has recently been a big jump in social media users age 63-75! Individual [...]

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