Last week, Facebook CEO Mark Zuckerberg announced some changes in leadership on the Facebook Platform team. The moves:

- Mike Vernal will be taking over for Charlie Cheever as head of Facebook Platform and Connect engineering. Cheever launched the Platform and has led the team for the last year and a half, and will be moving over to work on “more new initiatives.” Vernal helped build and launch Facebook Connect.

- Ethan Beard will be taking over as the head of Facebook Platform marketing, until now one of several roles held by Elliot Schrage. A Facebook spokesperson told Inside Facebook that Schrage, who led the search for the new Platform marketing chief, will be moving over to manage consumer marketing in addition to his role leading Facebook’s communications and public policy teams. Beard will lead the Platform marketing and developer operations teams, and will also have responsibility for the coordination of the cross-functional projects that touch the Platform. Beard was previously a director of business development, after joining the company from Google early last year. He will report to COO Sheryl Sandberg.

Other members of Facebook Platform’s leadership team are not changing roles. Ruchi Sanghvi will remain the product manager for the Platform team, and Dave Morin will continue in his marketing and evangelism roles for Facebook Platform and Facebook Connect.

Many people have asked about the structure of Facebook’s Platform team. According to Facebook, each functional lead on the Facebook Platform team reports to the person on the Facebook management team with oversight for that function. While Facebook does not break out the total number of employees working on Platform overall, it does have people in operations, engineering, legal, communications, marketing, sales, and business development all focused on the Platform.

Facebook has been investing heavily in security in recent years – especially in its crusade against the Koobface worm – but one new approach to phishing on Facebook may be cropping up.

In a blog post yesterday, SnapStream CEO Rakesh Agrawal published a transcript of a Facebook chat he had with Facebook friend Matt Finkelstein in which “Matt” asked him to wire money to help him buy a plane ticket and leave the place where he was supposedly stranded. However, Agrawal became suspicious, and had the wits to ask the person using his friend’s account a question that only his actual friend Matt would know. When “Matt” responded incorrectly, Agrawal knew that his real friend’s account had been compromised, and that he was indeed talking to a scammer. The scammer then cut off communication with Agrawal when s/he realized they had been found out.

This problem does not seem to be very widespread currently. When asked about this type of attack, a Facebook spokesperson told Inside Facebook:

This is a very low volume attack, affecting only a small number of users, but the potential impact to an individual user is high so we’re taking it very seriously.  Our team has already detected various trends in the accounts of users who have been compromised.  We’re using this data to quickly surface compromised accounts, ideally before the spammers have gotten very far.  When we find compromised accounts or they are brought to our attention, we’re working to make sure the accounts get back to their rightful owners as soon as possible. First, we are disabling the account because, in some cases, the spammer has added a new contact email address and removed the old one.  We then ask that the rightful owner to contact our user operations team via this contact form.

We’re reminding users to be very suspicious of anyone, even friends, who ask you over the Internet to send money.  Please verify their circumstances through some other means than the web (e.g. call them or mutual friends).  If you see something that looks amiss with any of your friend’s accounts, please report it to us through one of the contact forms on the site.  These and other security tips can be found on our security page.

Facebook’s security staff has been employing a multi-pronged approach to prevent and fight fraud when it arises inside Facebook, consisting of both user education and investing in advanced automated fraud detection systems. Facebook’s continued investments in security are vital to the company’s future as it stewards enormous volumes of trust (and data) from its users.

Here’s the full transcript of Agrawal’s chat:

Matt
hi
whats up?

7:20am Matt
hi
whats up?

7:20am Rakesh
Hi Matt
Everything OK?

7:21am Matt
well,im really stuck here in london
i had to visit a resort here in london and i got robbed at the hotel im staying

7:22am Rakesh
ack… that’s terrible. Sorry to hear it.

7:22am Matt
yeah,thanks
we just want some helo flying back home

7:23am Rakesh
So why are you stuck there?’

7:23am Matt
all my money to get a ticket back home got stolen

7:25am Rakesh
I didn’t understand this “we just want some helo flying back home”

7:25am Matt
help*
actually i got some money wired to me to catch a flight back home
but we still need $800 more to complete our ticket fee and fly back home

7:26am Rakesh
good
Honestly, it sounds like someone’s hacked your Facebook account and is using it to defraud your friends.

7:26am Matt
i have the money in my checking acct,i cant just access it from here
this really me
Lauren is here with me
and my kids

7:28am Rakesh
your wife’s name is on your profile page

7:28am Matt
what about my kids name?

7:28am Rakesh
in photos?
how do we know each other? when did we meet?

7:29am Matt
from school

I do not know this guy from “school”… So when I responded and he figured out that I was on to him, he blocked me, etc.  I tried emailing Matt at his e-mail address, but who knows if that address was his real address or not…

Learn more about building your brand and growing your audience with our comprehensive guide to marketing on Facebook. The Facebook Marketing Bible is available at FacebookMarketingBible.com

In our continuing series on Facebook advertising, today we turn our attention to e-commerce brands using Facebook and the Facebook Platform to reach their target niche demographics. While many small to medium sized etailers drive a large portion of their sales through search marketing, many are beginning to experiment with different marketing channels inside Facebook to reach new customers.

Inside Facebook recently sat down with Dave Eisenberg, VP of Marketing at Bonobos, a rapidly growing designer and retailer of high-quality hand-made pants for men. Below, Dave shares advice on reaching the right target demographic inside Facebook, his perspective on how the Facebook advertising market has changed over recent months, and the opportunities and challenges Bonobos sees ahead in 2009.

Thanks for your time today Dave. Could you give us a little background on your experience with Bonobos on Facebook?

We were one of the earliest folks to invest in the Social Ads platform.  I quickly became very excited because the clicks that we were able to get from our targeted demographic were less expensive than those we acquired from people searching for men’s pants in particular.

Some of the early experiments we ran were against schools where we thought our products might be popular.  We also had a particular pant that was done in the Chicago Cubs blue colors, and we were able to run ads against people in Chicago who had a Cubs interest.  It was really easy to do targeted advertisements and track the clicks. From there I was able to use Google Analytics to track what was converting, and it was great to see what I could pay for a new customer.

We were one of Facebook’s top small business advertisers last fall.  Since then, so many more people have jumped onto Facebook’s advertising platform that the costs have gone up, and the ROI decreased somewhat in December.  We’re just not as unique any more.

Why did you want to be one of the earlier adopters of Social Ads?

In a way that is very different from SEM, Facebook offers a chance to do passive display using the information that Facebook users are sharing to help your targeting. For example, last year we named one pant after Obama and another after McCain, and we could target ads for each of them to people who supported one candidate or the other.  This was a really cheap way to get people to show up on the site and check us out for the first time.

In addition, our ad was a breath of fresh air for people who were dissatisfied with the quality of the ads generally. We have spent the bulk of our efforts targeting men between the ages of 25 and 45.

How do you measure the ROI on your Facebook campaigns?

Any new business is interested in how many visitors it has.  However, what moves the bottom line is a person who tries out our product, enjoys it, and comes back.  There’s nothing as important as new customer acquisition for us.

That being said, visitors are important and word of mouth conversations that help people hear about us are also important.  There are a lot of influential people on Facebook, and our ads have done better as more people over 30 have signed up for Facebook.

How would you suggest Facebook needs to improve its advertising solutions?

For one thing, in some cases national advertisers are starting to price out local advertisers.  Clicks that started in the $0.10 range are now above $1.00, so Facebook will need to address the impression limitations that will arise. They almost need to subsidize the local advertisers.

However, in the bigger picture, Facebook needs to undertake figuring out who is willing to use Facebook for shopping and who isn’t. People who are should receive better ads, they should see more ads, and they should be more expensive to reach. Many of our clients say that we’re one of the only ads they’ve ever clicked on. We want to play against the relevant folks.

It’s part of a broader question about how internet advertising is going to evolve on a performance basis. I’d love to pay for acquired customers. Facebook could figure out more ways to promote our page. If it costs the same amount to promote my Facebook Page and my website, I’m going to choose my site because I can track what users are doing there. Facebook has worked for us for quite a long time, but now it needs to find the next new thing.

If Facebook were able to more deeply measure user engagement after the click, that could make for a more efficient pricing system.

Yes, you almost need a way to track user satisfaction or a mechanism for users to provide more guidance on what kinds of ads they would like to see. For example, my friends who are gay have said that they have seen racier ads on Facebook. Hearing that has made me more conscious about what I put in my profile.  It’s almost like you want people to opt in to certain kinds of advertising.

There may also be some interesting opportunities with Facebook Connect coming up.

Facebook Connect is going in a great direction.  All of the things that it enables are very powerful.  Anything they did that would do more to let me show that I want to integrate shopping with social media would help. For example, integrating on landing pages. In a lot of ways we want the benefits of Beacon, but in a way that users understand. Deeper integration with sites where users want to engage with the ads would be great for everyone involved.

Thanks a lot Dave. Any final thoughts?

Facebook has been a very predictable channel for us. However, we’re starting to get squeezed out a little, so Facebook should start figuring out how to get small businesses back into the game more.

Dave was also kind enough to offer a special discount on Bonobos pants to readers of Inside Facebook. You can get $25 off your first purchase of Bonobos by using the coupon code insidefacebook at Bonobos.com.

The first Facebook Developer Garage of 2009 is taking place in London on Wednesday evening at 45 King William Street, London. The doors open at 6pm and there’s free beer and pizza provided by Sun. Tickets cost £7 (£4 for students) and are available from EventBrite or at the door.

There’s a busy line up of speakers and networking sessions as usual, including:

• Cat Burton from Moshi Monsters will talk about their experience with Facebook applications
• The latest on the MySpace platform from Chris Thorpe
• Huddle will discuss their experience on the LinkedIn platform, and how this compares to Facebook
• Victoria McEvedy will discuss ‘The law and social networking: third party applications’
• Mark Baker from Sun / MySQL tells us about meeting Facebook’s scalability challenges, and scaling MySQL apps.
• Dan Lester, CTO of The iPlatform will discuss frameworks for launching applications on multiple social networks
• Santosh from TwitBlogs talking about their experience building an Open Social container

The events usually attract a mix of application developers, new media agencies and internet entrepreneurs. You can find out more and check out who’s attending on the Facebook event page.

We have the latest stats from Facebook on the CNN Live Facebook Connect integration that appeared to go off without a hitch this morning.

Updated – As of 2:22pm ET:

• 1,000,000 people have updated their Facebook status through the CNN.com Live Facebook feed, according to Randi Zuckerberg
• There were an average of 4,000 status updates every minute during the broadcast
• There were 8,500 status updates the minute Obama began his speech
• Obama’s page has more than 4 million fans and more than 500,000 wall posts

The CNN Live with Facebook integration is the most widely used Facebook Connect integration we’ve seen to date. Facebook users are able to make status updates while watching CNN.com’s live coverage of inauguration day, and see the status updates of both friends and everyone watching. For more background on other inauguration day campaigns on Facebook, click here.

Hundreds of agencies, marketers, social application developers, entrepreneurs, and educators from around the world have purchased Inside Facebook’s Facebook Marketing Bible: The Guide to Marketing Your Brand, Company, Product, or Service Inside Facebook – the leading resource on Facebook Marketing. Last month, Inside Facebook and French social media agency Sociabliz announced the launch of the Facebook Marketing Bible in French. Today, we’re proud to announce a new partnership with Latin American social marketing agency eSocial Marketing and the simultaneous launch of the Facebook Marketing Bible fully translated into Latin American Spanish!

La Biblia del Mercadeo en Facebook: La guía para mercadear su marca, compañía, producto o servicio en Facebook is the definitive resource for advertisers, social media marketers, application developers, and entrepreneurs throughout the Spanish speaking world. Inside, you’ll find all the comprehensive strategies and insights of Inside Facebook’s Facebook Marketing Bible adapted to Latin American culture and context.

“Facebook has lead a revolution in Latin America. We are witnessing the transformation of the way people surf the web, communicate with each other, and share information. And although Facebook is among the top 5 web destinations in every country in Latin America – and Colombia and Chile are 2 of the fastest growing Facebook countries in the world – many Latin brands, marketing firms, and digital agencies are not yet aware of Facebook’s growth or the opportunities Facebook presents,” said Luis Alberto del Castillo, founder of eSocial Marketing.

“Inside Facebook and the Facebook Marketing Bible are leading the evangelization and education about this revolution. eSocial Marketing wanted to partner with Inside Facebook in translating this book because we want to be a leader in the evangelization and education of the Hispanic market. eSocial Marketing is committed to being updated with the latest information regarding Facebook and social networks,” Castillo says.

Based in Bogotá, Colombia, eSocial Marketing specializes in all aspects of Facebook and social network marketing strategy and execution. The company works with many traditional and digital agencies like Leo Burnett and DDB, and has served clients like Nestlé, Nokia, and Telmex across multiple South American and Central American markets.

For those interested in learning more about La Biblia del Mercadeo en Facebook, click here. The price is $39 USD, and the full table of contents (or contenido) is below. As always, please make suggestions if you’d like to see more attention paid to any topic!

Contenido

I.    Herramientas para el Mercadeo de Guerrilla

1.    Página de Perfil

2.    Grupos

• Estrategia:  Sobre los grupos que generan Spam  o contenido indeseado
• SEO (Optimización para los Motores de Búsqueda: Search Engine Optimization)

3.    Páginas (Pages)

• Estrategia: Las Páginas y los grupos son muy similares. ¿Cuál de estas herramientas brinda mayor utilidad?
• Estrategia: Acabo de crear una Página. ¿Cómo la promociono?
• Migración de un  Grupo a una Página
• Guía para promocionar Páginas por fuera de Facebook
• Páginas Oficiales vs Páginas No Oficiales
• Optimización de las páginas para los Motores de Búsqueda
• Maneras de restringir el contenido de las Páginas  a usuarios menores de edad
• Más características por llegar pronto

4.    Eventos

• API de Eventos
• SEO de Eventos

5.    Notas y Fotos

6.    Mensajes

7.    Mercado

8.    Elementos publicados/compartidos

9.    Noticias y MiniNoticias

10.    Importación de Noticias

> Data: Monitoreando el crecimiento Internacional de Facebook por País

> Data: Los últimos datos sobre la edad y el género de los usuarios norteamericanos de Facebook

> Estrategias recomendadas para el Marketing de Guerrilla

II.  Herramientas para Anunciantes

11.    Anuncios sociales (Social Ads)

12.    Anuncios de Enganche

• Resumen de las piezas de publicidad disponibles para los anunciantes de Facebook
  1. Piezas de Patrocinio en la nueva Página de Inicio de Facebook
     • Anuncios Sociales de Video
     • Regalos Virtuales Patrocinados
     • Anuncios de Eventos
     • Anuncios de Páginas
  2. Anunciando en el News Feed del nuevo Facebook
  3. Anunciando en la página de perfil (y otras páginas)

13.    Regalos Virtuales

• El Futuro de los Regalos Virtuales en Facebook

14.    Anuncios de Rendimiento

15.    Oportunidades de Localización

16.    Oportunidades de Integración

17.    Red de Anuncios en la Plataforma de Facebook

• Listados de Redes Líderes de Anuncios en la Plataforma de Facebook
• Cuál es el CPM que las aplicaciones están cobrando? Información de los Desarrolladores de Aplicaciones de Facebook

18.    Patrocinio de Aplicaciones en la Plataforma de Facebook

• Listado de las Agencias y Firmas de Representación de Aplicaciones para Patrocinio
• Estrategia: ¿Porqué patrocinar una aplicación cuando puedo patrocinar a Facebook directamente?

19.    Grupos de Facebook Patrocinados

• Estrategias recomendadas para Anunciantes

III.    Herramientas para desarrolladores de Aplicaciones

• Estrategia: De dónde vienen la mayoría de los usuarios de las aplicaciones
• Estrategia: ¿Cuál es la mejor manera de hacer mercadeo usando las aplicaciones de Facebook?

20.    Caja de Perfil

• 5 cosas que los desarrolladores deben saber sobre el rediseño de Facebook
• Integración con el perfil: Tour de las características del nuevo Facebook

21.    Pestañas de Aplicaciones

22.    Secciones de Información de las aplicaciones

23.    Diseñando historias para el alimentador de Noticias (News Feed)

• Estrategia: Diseñando ítems de Noticias de alto rendimiento
• Optimización del alimentador de Noticias: Estrategias y técnicas

24.    Noticias 2.0

• Formularios de Noticias (Feed Forms)
• Agrupación de Noticias (Feed Clustering)

25.    Editor de Noticias

• Publicando en el Historial de noticias con comentarios sobre las Noticias

26.    Invitaciones y Solicitudes

• Actualización de las políticas: Exigir invitaciones para acceder a servicios, ofrecer incentivos por Invitaciones y Publicidad en las páginas de perfil: PROHIBIDO
• Estrategia:  Aproximación evolutiva al gobierno de la plataforma de Facebook
• Enviándole invitación de aplicaciones a personas que no son usuarias de Facebook

27.    Notificaciones de Facebook

• Integración con el Chat: Facebook quiere más Notificaciones sincronizadas
• Actualización de las políticas: Preselección de Notificaciones masivas prohibida
• Notificaciones “ Aplicación a Usuario”
• Extinción segura  de los profesionales o técnicos del mercadeo que usen técnicas de Spam en las Notificaciones

28.    Notificaciones vía E-Mail

• Actualización: El E-mail como el principal canal de comunicación de las aplicaciones en duda.

29.    Marcadores de Aplicaciones

30.    Directorio de Aplicaciones

31.    Fuentes alternas de actualización de estado

32.    Restricciones demográficas

33.    Verificación y Certificación

• Programa de Excelencia en Aplicaciones (Great Apps Program)
• Aplicación al programa de Verificación

34.    Traducciones

• Tip: Estadísticas en las aplicaciones de Facebook hechas para profesionales del mercadeo a nivel internacional.
• Tutorial: Traduciendo su aplicación usando el servicio de traducción basado en fuentes masivas de traducción (Crowd-sourced Translation Service)

35.    Facebook Connect

• Descripción general: Integrando Facebook Connect con su sitio Web
• Asuntos relacionados: Google Friend Connect
• Ejemplos: 40 sitios con Facebook Connect
• Gran variedad de Plugins de Facebook Connect disponibles para Wikis y Blogs:

36.    Herramientas de análisis

• Listado de los proveedores líderes de análisis de la plataforma de Facebook
• Nuevas métricas para los desarrolladores con el rediseño del perfil en Facebook

37.    Optimización de los motores de búsqueda (SEO)

38.    Móvil

• Facebook para Iphone y Facebook Connect para iPhone

39.    Servicio al cliente

• Encuesta: ¿Cuáles son los canales virales que los usuarios de Facebook toleran menos de las aplicaciones?
• Estrategias recomendadas para Desarrolladores

CONCLUSIÓN

It’s the beginning of a new week, and that means it’s time to take a look at which  applications have been spreading across the Facebook Platform over the last 7 days.

Here’s a look at today’s Top 20 fastest-growing mid-sized applications on Facebook from AppData. These are the top apps in the 100K-1M monthly user range with the highest MAU growth in the last week.

		Name	MAU	Gain	Gain, %	Developer
1.		Mardi Gras	162,858	+97,361	+148.7	—
2.		Send Prosperity	148,305	+66,154	+80.5	Martin Wee
3.		Philadelphia Eagles Fans	223,544	+95,674	+74.8	Watercooler
4.		Pittsburgh Steelers Fans	183,002	+77,178	+72.9	Watercooler
5.		Team Great Britain Fans	191,638	+74,138	+63.1	Watercooler
6.		PetSociety Addicted	126,888	+48,153	+61.2	—
7.		Pool Practice	104,792	+36,491	+53.4	—
8.		Always Athletes	239,819	+82,147	+52.1	—
9.		Are you spoiled?	114,982	+34,299	+42.5	—
10.		Shopaholic Magazine	103,445	+28,926	+38.8	—
11.		Toast	174,463	+47,417	+37.3	—
12.		MAFFIA NEW	415,162	+108,565	+35.4	—
13.		Circle of Moms	979,342	+247,060	+33.7	—
14.		The Pink Ribbon	492,376	+115,387	+30.6	The Pink Ribbon
15.		Social Chatrooms	130,127	+29,417	+29.2	—
16.		The Ultimate Hitman	172,322	+35,480	+25.9	—
17.		FB Police Department	102,386	+20,505	+25.0	—
18.		Collect luck	209,525	+40,363	+23.9	—
19.		Super Flair	101,871	+19,013	+23.0	—
20.		Do you think…?	679,084	+126,418	+22.9	Thiinkle

As you can see, Mardi Gras has been the most explosive growing app this week. The gifting application follows a template that has been used by the developer to achieve reach with a variety of seasonal apps over the last several months. It appears to be working well this time around with Mardi Gras. Send Prosperity, coming in at #2, is a similar application.

Remaining in the top 10 this week are three applications from Watercooler: Philadelphia Eagles Fans, Pittsburgh Steelers Fans, and Team Great Britain Fans. (Note: I work with Watercooler.) Even though the Ravens and Cardinals were fighting for a shot to go to the Super Bowl this weekend as well, their fan applications are nowhere to be found in the top 20.

Also making an appearance this week:

• Super Flair – a variant on the content sharing app for which it borrows part of its name, developed by Berkeley Malagon at Microsoft, Steven Malagon, and Mike Monaco.
• Shopaholic Magazine – a virtual gifting application promoting Touchstone Pictures’ “Confessions of a Shopaholic”
• PetSociety Addicted – another virtual gifting application, riding the coat tails of Playfish’s popular Pet Society game
• The Pink Ribbon – an application building awareness of and raising money for breast cancer research that has reached nearly half a million people

If you were on Facebook around election time just two months ago, you definitely saw the overwhelming response on Facebook towards the election proceedings.  Back in November, 1.7 million Facebook users donated their status to support a candidate, 5.4 million people declared that they had voted, 1.5 million mentioned Obama, McCain, Palin, Biden or Election on their Facebook wall, 2 million people gave election gifts, and 2.4 million joined the Facebook Election Day event!

Media giants like New York Times and CNN had great success with campaigns they ran with Facebook covering the election as well.  The New York Times campaign in particular achieved impressive numbers:

• The home page video was seen by 68.3 million people, and 34,000 comments were shared
• The virtual gift was sent by Facebook users to their friends over 400,000 times
• The number of fans of the NY Times page increased from 49,000 to 164,000 in 24 hours, “far exceeding our 2008 goal of 100,000 fans”

Come tomorrow (Inauguration day), both CNN and the New York Times have decided, again, to create themed applications, events, and polls to turn the news into a conversation with friends.

The Times will run engagement video ads on Facebook similar to the ones they ran during the election.  These ads will also drive users to the New York Times Page, where users will be asked to answer a question: “What should Barack Obama first address as President?” Facebook users will be able to weigh in on how they expect they’ll remember the historic inauguration.

In addition, the Times is doing a virtual gift ad unit at the same time: A Barack Obama virtual stamp, designed by artist Christoph Niemann, that can be shared among Facebook users.

As Inside Facebook recently reported, CNN, too, is seeing a way to capitalize on Facebook’s ability to bring friends together around events, especially because the actual time of the inauguration — the middle of the work day — may not offer working Facebookers an opportunity to watch the events live.

Thanks to Facebook Connect, Facebook users will be able to update their Facebook pages directly from the CNN.com live stream, allowing them to stay on CNN’s page for live coverage and discuss the events with thier Facebook friends without ever leaving the site. A mini-Facebook window on CNN.com will show updates from friends in real time.

CNN’s LiveStream event already has an audience of 800,000 people and the New York Times Facebook page now has more than 200,000 fans!  If you’re planning on watching the inauguration and you want to know what your friends are saying about it, you might want to check out either the New York Times or CNN on Facebook!

Check out the latest news & insights this week from Inside Social Games:

• Offerpal Brings its Offer Platform to iPhone App Developers
• Burning Realms – A New Isometric Facebook RPG from Zynga
• SGN Brings More Live Challenges to the iPhone with iBowl Update
• Mobties – A New “Mob Wars” Game From Hive7
• Cafe.com Announces Sale of Boonty to Nexway, Focusing on Social Games
• SimCity for iPhone – Cheats, Tips, & Tricks
• Mpowerplayer Launches Facebook Mobile Arcade
• Combat Zone – Confusing, but has Potential
• MapleStory Private Servers Getting Shut Down
• Party King – Van Wilder, Eat Your Heart Out

Facebook has released version 2.1 of its Facebook for iPhone application that primarily improves stability and includes several bug fixes and usability enhancements since version 2.0.

Facebook for iPhone, which is now used by over 4.5 million people per month (and is one of the most popular iPhone applications overall), was originally released in July of last year. Version 2.0, which added a full News Feed, notifications, photo tagging, and a fuller profile view, launched in September. Facebook COO Sheryl Sandberg said last week that over 20 million people are now accessing Facebook on mobile platforms.

The updates in version 2.1 include:

• Fewer crashes
• Time stamps are now correct for all time zones
• Sync no longer takes a long time
• Scrolls to the newest message in an inbox thread
• Loads long inbox threads faster
• Duplicate friends no longer appear
• Fixed bug that caused pages to go blank
• Other bug fixes

To get Facebook for iPhone, you can download it free from the App Store.