Intuit’s “Super Status Contest” Aims for Product Placement in Facebook Status Updates

turbotaxFrom the interesting marketing experiments department, Intuit is running a social media campaign across Facebook, MySpace, and Twitter that is focused on getting users to talk about TurboTax in their status updates.

Here’s how it works on Facebook: First, users must become a fan of the TurboTax page. Then, users must accept a friend request from a TurboTax contest judge. (This is a somewhat awkward step, but done in order for Intuit to be able to access users’ status updates.) Finally, users can enter the contest by updating their status in response to the question on the Super Status Contest website. Intuit will then award prizes to users that have the most “original and unique” status updates involving the word “TurboTax.”

For example, the contest prompt asks:

What’s the weirdest place you’ve found money? How much? Required: Use “TurboTax” in your status.

Here’s an example response:

Leslie was 5 when a clown found a quarter behind my ear. It still freaks me out. Save me TurboTax!


Interestingly, the marketing department has added some additional “tips” in the “How to Win” section of the contest website:

How to Win

  • Post an original and clever status thats makes us laugh, cry, or ponder — the more original and unique, the better.
  • Post a status that’s relevant to the challenge’s theme — be on topic.
  • Get more friends/followers — the more friends and followers you have the better your chances are of winning.
  • Playing through all three sites (Facebook, Myspace, and Twitter) with three *different* status updates triples your chances of winning.
  • If you want, work TurboTax products into your status somehow.
  • Don’t use profanity, and avoid mentioning any competitors of TurboTax.

Clearly, Intuit is trying to get people talking about TurboTax in a somewhat authentic way. While this is not as spammy as a pure “Pay Per Status Update” model, it does run more counter to the implied social contracts that exist between Facebook friends than that between MySpace friends or Twitter followers.

What do you think – will this type of campaign be successful?

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!


Leave a Reply

3 Responses to “Intuit’s “Super Status Contest” Aims for Product Placement in Facebook Status Updates”

  1. Curse Words and Social Media…As Bad as it Sounds? | Jessica Knows says:

    [...] Intuit’s “Super Status Contest” Aims for Product Placement in Facebook Status Upda… ( [...]

  2. The economics of free | AccMan says:

    [...] Intuit’s “Super Status Contest” Aims for Product Placement in Facebook Status Upda… ( [...]

  3. HubSpot TV - Can You Keep Up With Google? :PPC resource world says:

    [...]… [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Business Technology Editor

Washington, DC

Assistant Editor

8 Inc.
New York, NY

Editorial Manager

Air Age Media
Wilton, CT

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us