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Jambool Focused on Payments Platform for Virtual Goods, Launches Payments Widget for Facebook Applications
January 27th, 2009
| By Justin Smith | 20 Comments » |
The last time we spoke with Seattle-based Facebook Platform startup Jambool last summer, the company was developing its own network of Facebook applications. Since then, however, the company has quietly been focused on developing its own payments platform and virtual economy tools for social network applications and online games.
According to CEO Vikas Gupta, Jambool closed a (previously undisclosed) $1 million round of funding in Q3 2008 from Hit Forge (Naval Ravikant), Charles River Ventures (Jim Scheinman), and Bay Partners (Salil Deshpande). And at the end of last year, the company launched its SocialGold payments and virtual economy platform for social applications and games.
Now, SocialGold is live on several applications on Facebook and MySpace, including (Lil) Green Patch on Facebook (see the “Buy Gold” feature). In addition, SocialGold is integrated and live with SuperRewards and SocialCash on applications like Pieces of Flair and Mob Wars.
The SocialGold platform enables payment with credit cards and bank accounts through PayPal, Amazon, and Google – as well as mobile phone payment in 37 countries through other partners. In addition, SocialGold provides virtual economy dashboards so that developers can learn about payment patterns amongst their users. While Gupta isn’t ready to share these publicly yet, we saw a beta version and they look good. Reports include per-capita money sourced vs. sunk, price elasticity comparisons for virtual goods, and top items purchased within any timeframe after a credit purchase.
Tonight, SocialGold is turning on a self serve system and a new payments widget for developers interested in trying out the service in their Facebook applications. The API is built for quick integration with Facebook (through FBML), but support for other platforms will be coming soon. Here’s how it looks:
Overall, Jambool’s shift makes sense, given Gupta’s background as a lead developer on many of Amazon’s core payment systems (from 1999-2004) and the continued growth of virtual goods transactions revenues for Facebook application and game developers. It also remains unclear when Facebook will develop an in-house Platform payments system itself. We’ll continue following this space closely in the months ahead.
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January 27th, 2009 at 11:53 am
[...] appear to be making significant amounts of money. The latest entrant is Jambool, InsideFacebook reports. A long-time developer shop for Facebook applications, the company has retooled itself to provide [...]
January 28th, 2009 at 12:17 am
[...] Facebook reports that Seattle-based Jambool’s virtual economy platform SocialGold has just enabled a [...]
February 11th, 2009 at 5:35 pm
[...] of the hat to Inside Facebook for the full [...]
March 23rd, 2009 at 1:46 pm
[...] which launched its payments widget for social apps and online games in January, has just added a new way for players to buy virtual currency to its [...]
June 15th, 2009 at 4:28 pm
[...] in depth look at leaders the Facebook Platform payments ecosystem, today we turn our attention to SocialGold, a virtual currency monetization, payment, and analytics service for social apps and games from [...]
August 17th, 2009 at 9:40 pm
[...] with Bay Partners participating as well. The company has now raised around $6 million, after a $1 million round in Q3 [...]
August 17th, 2009 at 9:57 pm
[...] with Bay Partners participating as well. The company has now raised around $6 million, after a $1 million round in Q3 [...]
August 17th, 2009 at 10:01 pm
[...] with Bay Partners participating as well. The company has now raised around $6 million, after a $1 million round in [...]
August 17th, 2009 at 10:04 pm
[...] with Bay Partners participating as well. The company has now raised around $6 million, after a $1 million round in Q3 [...]
August 17th, 2009 at 10:08 pm
[...] with Bay Partners participating as well. The company has now raised around $6 million, after a $1 million round in Q3 [...]
August 17th, 2009 at 10:20 pm
[...] with Bay Partners participating as well. The company has now raised around $6 million, after a $1 million round in Q3 [...]
August 17th, 2009 at 10:33 pm
[...] with Bay Partners participating as well. The company has now raised around $6 million, after a $1 million round in Q3 [...]
August 17th, 2009 at 10:42 pm
[...] with Bay Partners participating as well. The company has now raised around $6 million, after a $1 million round in Q3 [...]
August 17th, 2009 at 11:05 pm
[...] with Bay Partners participating as well. The company has now raised around $6 million, after a $1 million round in Q3 [...]
August 17th, 2009 at 11:30 pm
[...] with Bay Partners participating as well. The company has now raised around $6 million, after a $1 million round in Q3 [...]
August 17th, 2009 at 11:48 pm
[...] year after raising $1 million from Hit Forge, Charles River Ventures, and Bay Partners, Jambool, developers of the Social Gold [...]
August 18th, 2009 at 12:02 am
[...] with Bay Partners participating as well. The company has now raised around $6 million, after a $1 million round in Q3 [...]
August 18th, 2009 at 5:58 am
[...] with Bay Partners participating as well. The company has now raised around $6 million, after a $1 million round in Q3 [...]
August 18th, 2009 at 4:18 pm
[...] with Bay Partners participating as well. The company has now raised around $6 million, after a $1 million round in Q3 [...]
August 18th, 2009 at 10:17 pm
[...] participating as well. The company has now raised around $6 million, after a $1 million round in Q3 [...]