Facebook Launches New Polling Home Page Engagement Ad

Inside Facebook recently detailed the five types of Facebook home page “engagement” ads available to advertisers: event ads, video ads, virtual gift ads, page ads, and regular website ads. Today, Facebook is adding a sixth type of home page ad: polls.

Direct sales clients can use the new home page polling ad to reach large numbers of Facebook users. People who respond can see how others voted – and how each of their friends voted – in the poll.

pollingad

For example, CareerBuilder.com is running a test with the polling ad unit around the Super Bowl, asking Facebook users who they think will win the biggest football game of the year as a lead up to their 60-second in game TV ad. CareerBuilder plans on running another poll after the Super Bowl asking Facebook users which part of the ad they liked best.

Originally launched as a separate advertising product a couple of years ago, Facebook recently removed polls from its standard list of self-serve advertising options and has instead decided to make it available to larger clients through its sales team.

A Facebook spokesperson said the company expects polling ads to become available to the general public within the next few months, but the exact date will depend on the results of these early tests.

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Leave a Reply

8 Responses to “Facebook Launches New Polling Home Page Engagement Ad”

  1. Michele Polico says:

    Hi! But how can I make it? Using this poll application http://apps.facebook.com/opinionpolls/index.php or what else?

  2. Ahmad Blog » Blog Archive » Facebook Launches New Polling Home Page Engagement Ad says:

    [...] posted here: Facebook Launches New Polling Home Page Engagement Ad Add this to : Digg it Save to Del.icio.us Subscribe to My RSS [...]

  3. Justin Smith says:

    Michele, if you want to use Facebook’s home page polling unit, it’s currently only available to direct sales clients. That means you’ll need to get in touch with the sales team. However, you can also use applications to run polls for free – though you’ll need to figure out some way to promote them.

  4. Spekulationen um Monetarisierung durch Marktforschung « f8 Blog says:

    [...] (bisher gab es Event Ads, Video Ads, Gifts Ads, Page Ads, Website Ads und House Ads): die Polling Ads. Auf der anderen Seit wurde die bereits 2007 eingeführte und Anfang dieses Jahres wieder [...]

  5. Hideo Yamazaki says:

    wow super!! These ads can be promoting social network, instead of objecting it.

  6. Internet Evolution - Chris Poley - Facebook Investment Could Lead to Ill-Advised IPO says:

    [...] boost revenue, the social network is experimenting with different marketing techniques such as “engagement ads,” which are smarter, more interactive ads that allow users to comment and receive direct rewards [...]

  7. Mark51 says:

    Very interesting interview. ,

  8. Eugene van der Merwe says:

    I guess the tests weren’t so successful, because this:

    > the company expects polling ads to become available to the general public within the next few months

    never materialised. You still have to use some magic to actually have access to this.

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