Obama Unable to Reach 4 Million Facebook Supporters from the White House… For Now

In a sign of the times symbolic of deeper changes afoot in American politics and political communications, US President Barack Obama entered the White House Tuesday to find many of the technologies that helped bring him to 1600 Pennsylvania Avenue unavailable. Chief among them: Facebook, where Obama’s 4 million supporters generated a groundswell of support and activism that impacted the election in ways far beyond what has been seen before online.

obamaprespageIn 2004, Facebook was used by thousands of students at a few colleges. By the end of 2008, nearly 150 million people worldwide were using Facebook to share information with family, friends, and colleagues. On election day alone:

President Obama was recognized throughout his campaign for his team’s savvy use of new kinds of communication platforms – like social networking and text messaging – to influence and engage massive numbers of voters. And those efforts had a tremendous impact.

Obama’s multi-platform strategy has set the example for national campaigns in upcoming years, and (like advanced database marketing strategies were to presidential campaigns in the 90′s and early 00′s) these efforts have equipped the Obama administration with vast amounts of voter data and millions of voter relationships that will offer a strong competitive advantage in the years and elections to come.

Facebook has become a vital platform for political communication. And despite how important Facebook was in the 2008 elections (even in many local races), it has the potential to have even further reaching effects in the way campaign communication strategies are run. In a world where 30 second commercials wield the greatest influence, political discourse can often become quite limited. But in a world where feed stories from your friends wield the greatest influence, the potential for political discourse – and engagement – just might become much deeper.

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3 Responses to “Obama Unable to Reach 4 Million Facebook Supporters from the White House… For Now”

  1. MegaMillionsJackpot says:


  2. Connie Dudley says:

    Solutions for economy is right here and may now be unavailable to Barack because he is now unavailable to the resources who can provide him the answers. The same resource which provided the election win, contains the answers he needs much mor simple that he realizes, Barack is smart but if the information for the solution remains unavailable to him then the aswere will be lost to him he can not evaluate what he does not have acess too. those aroune him are to close to the problem to see the answer, the answer is here not to close. the solution is just a phone call away a little time will provide what he needs at no cost to him. Too bad that now that he is in the white house he can’t access the answer he needs. His cureent team is to close to see the answer. the answer is here all he needs to do is come across it is call

  3. A Fan of Big Brother? Facebook Launches Government Page says:

    [...] of 2008. Obama’s campaign went on to trounce opponents in terms of Facebook fans, with his Page getting nearly four million fans by the time he took office in January. At least during the presidential election last year, the [...]

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