Comments on: From Keyword Targeting to People Targeting: Talking Performance Advertising with Facebook’s Tim Kendall

By: Papa John’s Connecting with 200,000 Fans on Facebook

Papa John’s Connecting with 200,000 Fans on Facebook — Fri, 08 Oct 2010 15:12:37 +0000

[...] brands are engaging with Facebook’s 150 million users through Facebook advertising solutions and the Facebook Platform, patterns of best practices are emerging for brands in [...]

By: facebook tells us americans will be continually raped and left for dead • « sweet wrath gone to vinegar

Wed, 21 Oct 2009 23:22:55 +0000

[...] it’s a loving family. What would you say are your core differentiators in that [...]

By: In Depth: Discussing Facebook’s Advertising Future with VP of Global Sales Mike Murphy

Tue, 20 Oct 2009 15:02:06 +0000

[...] has tripled so far in 2009. (It won’t say how many there are, but Facebook told us there were “tens of thousands” of advertisers back in [...]

By: 10 Powerful Ways to Target Facebook Ads Every Performance Advertiser Should Know « Datarati :: Will Scully-Power :: Data, Analytics & Optimisation in the World of Advertising!

Wed, 29 Jul 2009 03:53:04 +0000

[...] a result, the ad copy, call to action, and graphics need to be rethought and re-designed for the “people-targeted”Facebook world – not just copied and pasted from your Google AdWords [...]

By: 10 Powerful Ways to Target Facebook Ads That Every Performance Advertiser Should Know

Mon, 27 Jul 2009 19:40:09 +0000

[...] As a result, the ad copy, call to action, and graphics need to be rethought and re-designed for the “people-targeted” Facebook world – not just copied and pasted from your Google AdWords [...]

By: 34 Links on How to Promote Your Small Business on Facebook — Web 2.0 Marketing For Small Business

Fri, 03 Jul 2009 15:39:02 +0000

[...] From Keyword Targeting to People Targeting: Talking Performance Advertising with Facebook’s … “Categories that match up well with music, movies, books, hobbies tend to do well.” InsideFacebook, January 2009 [...]

By: A $ign of Things to Come? Facebook Ads and Credits Can Now be Purchased in 14 New Currencies

Wed, 24 Jun 2009 20:25:10 +0000

[...] Facebook has tens of thousands of advertisers using its self-serve Facebook Ads system and millions of users buying Facebook Credits to spend on [...]

By: When Will Facebook Create Advertising APIs for Marketers?

When Will Facebook Create Advertising APIs for Marketers? — Fri, 03 Apr 2009 10:30:13 +0000

[...] a very targeted way. However, unlike search marketing, which is keyword-targeted, Facebook Ads are people-targeted, meaning advertisers can filter their target audience according to almost any information [...]

By: How Search Marketers are Reaching Local Customers on Facebook - Q&A with G5’s Devin Davis | ProducerLink

Fri, 06 Mar 2009 18:13:09 +0000

[...] traditionally focused on search are beginning to experiment with Facebook. Earlier this week, we spoke with Tim Kendall, Facebook’s Director of Monetization, about the direction Facebook is going [...]

By: Facebook Adds Ads to Business Pages

Facebook Adds Ads to Business Pages — Mon, 02 Mar 2009 22:49:16 +0000

[...] pages. (For detailed background on how Facebook’s performance ad system works, see our recent interview with Tim Kendall, Facebook’s Director of [...]