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| By Justin Smith | 9 Comments » |
One of the great untold stories about Facebook right now is the growth the company is experiencing in mobile use. While Facebook started 2008 with 5 million monthly active mobile users, that number had increased to 15 million monthly actives by November.
Today, at the Palm Pre launch event in Las Vegas, Facebook COO Sherly Sandberg announced that over 20 million users are now actively using Facebook through mobile platforms. Sandberg also said that Facebook’s mobile users were on average “50% more active” than the general Facebook population.
In addition, Sandberg said that Facebook Connect for Mobile, which was announced last July at f8 2008, would be coming in 2009. Early Connect applications have already emerged on the iPhone. However, while Facebook is working on a native Cocoa development kit for the iPhone, it’s not ready yet.
Facebook itself has been surprised by the rate of adoption of many of Facebook’s mobile features. For example, Facebook mobile engineer said late last year, “When we recently added the ability to comment on your friends’ status updates to the Facebook mobile site, we didn’t expect that we would receive nearly a million status comments in the first 24 hours.”
Today, Facebook operates multiple mobile services worldwide:
- Facebook for iPhone, which currently has over 4.2 million monthly active users
- Facebook for Blackberry, which currently has over 2.8 million active users
- m.facebook.com, the standard mobile interface
- x.facebook.com, an advanced mobile interface
- Facebook SMS, through which users can update their status and receive notifications
Facebook has yet to break out active users of its mobile services by country. However, it has been growing by leaps and bounds internationally, specifically in Europe and South America, throughout the last year.
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January 9th, 2009 at 7:45 am
[...] In a recent announcement by Sherly Sandberg the COO of Facebook at the CES show in Las Vegas – she cited Facebook Mobile users broke the 20 Million mark, check out the full story on Inside Facebook [...]
January 10th, 2009 at 8:27 pm
[...] Sandberg: 20 Million Users Now Accessing Facebook Through Mobile Platforms (Inside Facebook) Enviar por Email function fbs_click() [...]
January 13th, 2009 at 3:26 am
[...] Wayerless y InsideFacebook. Categoría : Redes sociales, Carriers, [...]
January 17th, 2009 at 12:14 am
[...] for iPhone, which is now used by over 4.5 million people per month (and is one of the most popular iPhone applications overall), was originally released in July of [...]
February 13th, 2009 at 10:02 pm
[...] It should be mentioned that there is a even more complexity in the value chain. For example some mobile social networks like buzzcity.com offer their own mobile advertising networks. And you also can’t preclude that the mobile advertising optimisers integrate each other. So how does one choose as a mobile social network the right part of this value chain to work with? We don’t really know yet who in the value chain will survive in the long term because the mobile advertising business is still young. We know mobile advertising networks since 2006 (admob.com started in 2006) and mobile advertising optimisers since last year (smaato.de started with SOMA in 2008). Google introduced Adsense for mobile search just the other day. I am sure that we will also see another big movement in the industry when the first mobile ads appear on Facebook Mobile and MySpace Mobile’s efforts increase in this regard. Facebook has got no ads yet, but just imagine the additional amount of mobile advertising inventory from ‘20 Million Users Now Accessing Facebook Through Mobile Platforms‘. [...]
February 19th, 2009 at 9:31 am
[...] 20 million people are already accessing Facebook through mobile platforms, but Facebook is stepping up its efforts to land deeper integrations with mobile handset makers around the world. [...]
February 24th, 2009 at 4:01 am
[...] comparison, Facebook COO Sheryl Sandberg said last month that Facebook is also seeing 20 million unique users accessing Facebook across mobile platforms, up from 15 million users in January. As we’ve [...]
March 6th, 2009 at 11:12 am
[...] for iPhone, which is now used by over 4.5 million people per month (and is one of the most popular iPhone applications overall), was originally released in July of [...]
March 8th, 2009 at 4:59 am
[...] en el tiempo, tan sólo un par de meses atrás, Sherly Sandberg, COO de Facebook, hizo públicos una serie de datos que a algunos les puede parecer sorprendentes (a mi, personalmente, no tanto) [...]