December Data is In: Facebook Surpasses MySpace in US Uniques

The December numbers are in on Facebook from Internet metrics firms Compete and Hitwise, and here’s the latest:

1. Facebook Surpasses MySpace in US Uniques for the First Time Ever in December

According to new data from Compete, Facebook’s active US audience grew by over 20% in December from nearly 50 million to almost 60 million, surpassing MySpace in US uniques for the first time ever. MySpace uniques were also up 5% in December, but are still down 10% from where they were a year ago. By contrast, Facebook’s US uniques increased by 85% during 2008 from just over 32 million at the end of 2007.

compete2008dec

2. Facebook Now Accounts for 4% of All Online Minutes Spent in the US

The following graph shows the portion of all US online minutes Facebook accounted for in the US throughout the US in 2008. Facebook started the year at about 1% of daily US minutes, and ended the year at 4% of daily US minutes. By contrast, MySpace started 2008 at 7% of daily US minutes, and ended the year at 2% – a 71% decline, according to Compete.

competeatt2008dec

3. Hitwise Says MySpace Still Holds Lead in Total Visits

Despite Compete’s claim that Facebook has surpassed MySpace in unique US visitors and vists in December, Hitwise says MySpace still holds a commanding lead over Facebook in terms of visits.

We’ll dig deeper to see what might account for the differences between the Compete and Hitwise US visit numbers.

hitwise2008dec

Source: Hitwise

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Leave a Reply

14 Responses to “December Data is In: Facebook Surpasses MySpace in US Uniques”

  1. Facebook Audience Demographics part 3 « GO Platforms says:

    [...] December Data is In: Facebook Surpasses MySpace in US Uniques [...]

  2. Richard says:

    Looking at Google AdPlanner, Facebook lags in terms of visitors, but ahead in terms of visits.

    So, who do you believe?

  3. What I Am Reading - January 11, 2009 | (jeff)isageek.net says:

    [...] the Microblogging to Blogging Gap with TweetBacksTop ten things to do while Twitter is hosedDecember Data is In: Facebook Surpasses MySpace in US UniquesIntroducing the CCCKC Underground LabDisqus, FriendFeed, FF2Disqus – the problems they show usLet [...]

  4. Facebook Myspace ‘i Amerika’da geçti « Bay Bedava - Netten Başlıklar says:

    [...] Kaynak Tags: amerika, Facebook, Myspace, usa [...]

  5. How to Use Facebook for your Dealership « Everycarlisted’s Blog says:

    [...] read the full articles with more facts, please check out these articles from the Inside Facebook and Hubspot [...]

  6. Comscore: Facebook Hit 220 Million Worldwide Uniques in December says:

    [...] December US data from Compete and Hitwise showed conflicting reports of the relative performance of Facebook and MySpace in the United States. Compete showed Facebook overtaking MySpace in the US for the first time in December, while Hitwise showed MySpace still holding a lead in share of visits. [...]

  7. Facebook Adds 40+ Million Users in 90 days - says:

    [...] Facebook Ads & Statistics, Techno Marketer, Inside Facebook Category: Social Media | 7 Views [...]

  8. Facebook: 40 Milhoes de novos usuarios em 90 dias | JuiceBlog - Inspiração, Publicidade e DesignWeb says:

    [...] Fontes: Facebook Ads e Statistics, Techno Marketer, Inside Facebook [...]

  9. Social Media 2008: What’s on Top? « iSearchlight says:

    [...] Corp. Until recently MySpace was the most popular social networking site in the US, but apparently Facebook caught up in December 2008. Learn [...]

  10. sam says:

    thankyou for the freinds that i have made and the ones that i had lost due to closer of msn groups which was big mistake they will learn by it and open space for groups again sooner the better we are using tagged to find and comunicate with our friends from all over the world from england to usa there are some freaks but that spoil everyone time on tagged it be great if we hd a way of delet them so that other womaen that are newer might not get scared sam brasher

  11. Google Trends: Facebook Surpasses MySpace in US Search Volume For the First Time says:

    [...] for US users has been getting much more tight lately. In December, web metrics firm Compete said Facebook had more US unique visits than MySpace for the first time, though data from Hitwise showed MySpace with a strong [...]

  12. Compete Says Facebook’s Lead Over MySpace in the US Growing says:

    [...] in January, Compete.com reported that Facebook surpassed MySpace in total US unique visitors for the first time ever in December 2009. Well, Compete.com just published their new data for the month of January, and [...]

  13. Compete Says Facebook’s Lead Over MySpace in the US Growing | Webtrendblog.com says:

    [...] Facebook’s Lead Over MySpace in the US Growing Back in January, Compete.com reported that Facebook surpassed MySpace in total US unique visitors for the first time ever in December 2009. Well, Compete.com just published their new data for the month of January, and [...]

  14. Facebook Files For IPO — Thanks To You Rhonn Mitchell Rhonn Laighton Mitchell says:

    [...] Yet Facebook’s prospects looked far less certain when it launched in 2004, one of numerous social networking sites seeking to emulate the success of services such as Friendster and Myspace. In 2006, while Facebook was still open only to students, Myspace overtook Google and Yahoo Mail as the most popular website in the U.S. And just four years ago, Myspace still boasted more visitors than Facebook. [...]

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