Facebook Connect not only allows webmasters to bring Facebook identity into their websites, but also allows website users to share content through Facebook’s feed system. As a result, one of the main benefits for content sites that integrate Facebook Connect is the distribution and traffic they can get when users share content through Facebook. Once a feed story is published through Facebook Connect, it shows up on that user’s Wall, and may show up in many of their friends’ News Feeds.

Below, Ronnie Cheng and Luke Shepard of Facebook’s Connect engineering team give a 10 minute walk through on how to integrate content sharing through Facebook’s feed system in your Facebook Connect implementation. For those that want to learn how the integration works more in depth, check it out: