Facebook Indonesia Outpaces Southeast Asian Counterparts in 2008

indonesia-flagAt a growth rate of 645% in 2008, Indonesia has been the fastest growing country on Facebook in Southeast Asia, outpacing growth in China, India, Malaysia, Thailand, and Singapore.

Surprisingly, the 831,000 Indonesians on Facebook are a small minority in their own country. With 0.4% penetration, they represent just a small portion of the of 237 million people in Indonesia.

There is stiff competition amongst social networks in southeast Asia. Friendster is the largest social network in Asia with about 65 million users. Following Friendster is Facebook (14 million), MySpace (15 million), CyWorld (Korea, 14 million), Hi5 (10 million), Orkut (10 million), Xiaonei (China, 5 million), 51.com (China, 5 million), and Bebo (4 million).

In Indonesia, Friendster was the first social network to translate into Bahasa Indonesian in March of this year.  At the time, the social network already had ten times the number of users that Facebook has now and enthusiastic Bahasa speakers were signing up in droves. Friendster now claims almost 45% of the Indonesian market and has consistently been ranked by Alexa as the third most visited site and the largest social network both in Indonesia and in Asia.

Nevertheless, loyal Facebook users from Indonesia were requesting their own Bahasa Indonesian translations for months earlier this year. Today, both Bahasa Indonesia and Bahasa Melayu translations are available via Facebook’s crowd-sourced Translations tool.

Facebook’s strong growth that Indonesia shows that despite the large number of social networking services in Asia, Facebook can still grow significantly. We looking forward to seeing how Facebook finds new ways to grow in the region in the coming year.

Mediabistro Job Fair

Mediabistro Event

Mediabistro Job Fair

Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job! Register now!


Leave a Reply

15 Responses to “Facebook Indonesia Outpaces Southeast Asian Counterparts in 2008”

  1. Facebook Indonesia outpaces Asian counterparts  |  BudiPutra.com says:

    [...] is getting more popular now in Indonesia, it has reached 645% growth rate last year! At a growth rate of 645% in 2008, Indonesia has been the fastest growing country on [...]

  2. Indonesia, Negara paling Facebook di Asia Tenggara | Blog Does says:

    [...] artikel yang saya baca di Inside Facebook menobatkan Indonesia sebagai negara dengan tingkat pertumbuhan pengguna facebook paling tinggi di [...]

  3. MASIH TENTANG FACEBOOK : www.RiriSatria.Net says:

    [...] kemudian muncul publikasi mengenai FaceBook di Indonesia oleh Inside FaceBook di sini : At a growth rate of 645% in 2008, Indonesia has been the fastest growing country on Facebook in [...]

  4. Startegy Online marketing Memenangkan Pemilu Indonesia 2009 dengan Champaign 2.0 | Arham a young Blogpreneur - small business marketing, Online Marketing, Online communities Consultant, Blog business community Consultant says:

    [...] ? Facebook is getting more popular now in Indonesia, it has reached 645% growth rate last year! At a growth rate of 645% in 2008, Indonesia has been the fastest growing country on [...]

  5. The Facebook Global Monitor - February 2009 Edition is Now Available says:

    [...] Facebook’s growth continued at a torrid pace in February. 73% of Facebook’s growth came internationally, and there were well over 100 million users active on Facebook in the last month from outside the US. For further background, take a look at how Facebook grew in some countries around the world last year like Italy, Spain, France, Switzerland, Argentina, and Indonesia. [...]

  6. nanik buxani says:

    Kami ingin seluruh masyarakat di asia mempunyai facebook dengan masing2 bahasa.Juga bahasa indonesia.

  7. Facebook demographic in Indonesia says:

    [...] selama ini kita selalu bertanya-tanya, seberapa banyak sih orang indonesia yang ada di facebook ?, tapi sebelumnya perlu dilihat Fakta sbb : 1. growth facebook di indonesia sebesar 645% untuk tahun 2008 2. Friendster masih berada dalam peringkat atas dengan user 10x lebih banyak dari facebook (sumber : http://www.insidefacebook.com/2008/12/31/facebook-indonesia-outpaces-southeast-asian-counterparts-i…) [...]

  8. Facebook Friends « Prinses Mijntje’s Blog says:

    [...] friends, Indonesians (which were reported to be one third of the Friendster population, also read this) would make accounts, fill them up and name them ‘Phoebe I FULL’, ‘Phoebe II [...]

  9. des says:

    hello… we just put out a report on the “top 20 changes in Indonesia”…. change #20 that we spotted is the change “from showing face to showing facebook status”. Check this out!!


  10. fetriaayadi bahariawan says:

    i am not looking a starr and a moon but i looking someone can dance with me under them

  11. hendry hentharie says:

    apa khabar

  12. iis says:

    so how are you oll ?

  13. FACEBOOK « Agustritrisna's Blog says:

    [...] ^ Facebook Indonesia Outpaces Southeast Asian Counterparts in 2008 [...]

  14. inderawan adi cahyono says:

    Indonesia mrupakan pasar potensial dengan jumlah penduduk 300 jutaan, dan juga sebagai negara islam terbesar di dunia… maka adalah sebaiknya juga diperhatikan mengenai sensitifitas mengenai agama, yang akhir-akhir ini banyak pelecehan tentang islam akan tetapi dibiarkan saja oleh facebook .. tetapi begitu isu sedikit saja mengenai yahudi.. maka akan segera di respon dan diblokir.

    facebook akan kehilangan potensi pasarnya di Indonesia jika terus menerus melakukan diskriminasi dan bukannya MINIMAL bersikap netral.

  15. susiana says:

    yes’emang betul loe bilang makin lama bukan hanya facebook yg bakal khlangan potensinya tp negara pun bakal tertinggal jauh dari potensi pasar internasional,

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Manager

Social Media Manager
Santa Monica, CA

Social Media Manager

Honest Tea, Inc.
Bethesda, MD

Product Manager - Community Platform

Maker Media
San Francisco, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us