Comments on: Why Facebook Opted for Platform Growth Over Platform Monetization in 2008

By: Virtual Goods Now Funding Most Development on the Facebook Platform

Virtual Goods Now Funding Most Development on the Facebook Platform — Mon, 17 Aug 2009 16:41:56 +0000

[...] west” for Facebook’s powerful application viral channels, and 2008 was the year that Facebook stabilized the Platform for long term growth, 2009 has clearly become the year in which sustainable virtual goods-based business models have [...]

By: 4 Ways Developers Should Consider Testing The New “Connection Targeting” Feature in Facebook Ads

Wed, 15 Jul 2009 22:21:14 +0000

[...] the Platform launched in 2007, Facebook has taken a relatively hands-off approach to monetizing the application ecosystem. Facebook has never directly taxed developers, but instead has allowed third parties to provide [...]

By: Facebook Nabs New Payments Director from Google

Facebook Nabs New Payments Director from Google — Mon, 29 Jun 2009 17:40:53 +0000

[...] Facebook opted for Platform growth over monetization in 2008, but it appears to be increasingly focused on building out its payment platform in 2009. We’ll let you know as Facebook’s monetization efforts continue to develop – though we somehow doubt they’ll include Google Checkout any time soon. [...]

By: Make Money Online » Blog Archive » Pay With Facebook, A New Revenue Stream For Facebook

Sat, 06 Jun 2009 14:59:10 +0000

[...] much revenue might Facebook’s payment service generate? we estimated the following: Let’s take a look at the current state of the transaction economy on the Facebook Platform. [...]

By: Will Facebook Take a Cue from Apple on Payment Fees for Developers?

Will Facebook Take a Cue from Apple on Payment Fees for Developers? — Thu, 04 Jun 2009 19:54:09 +0000

[...] our first estimates last December, we calculated that even if Facebook handled all Platform transactions in 2008 and took a 5% [...]

By: Facebook Turns On Another Revenue Stream - Now You Can “Pay With Facebook”

Sat, 30 May 2009 00:41:23 +0000

[...] much revenue might Facebook’s payment service generate? Back in December 2008, we estimated the following: Let’s take a look at the current state of the transaction economy on the Facebook Platform. [...]

By: Payment Providers Report Strong Q1 Revenues on Social Games, Virtual Currency

Payment Providers Report Strong Q1 Revenues on Social Games, Virtual Currency — Tue, 14 Apr 2009 23:39:20 +0000

[...] Facebook has focused its Platform efforts over the last 18 months on growth over monetization, several payment providers have moved quickly to fill the gap by providing payment processing [...]

By: Facebook Platform Payment Providers Report Strong Growth in Q1

Facebook Platform Payment Providers Report Strong Growth in Q1 — Tue, 14 Apr 2009 20:49:47 +0000

[...] Facebook has focused its Platform efforts over the last 18 months on growth over monetization, several payment providers have moved quickly to fill the gap by providing payment processing [...]

By: OPEN Forum by American Express OPEN | Will Social Media Tools Be Monetized In 2009?

Wed, 25 Feb 2009 15:19:37 +0000

[...] has not yet monetized its site very well. Here is an excerpt from Justin Smith’s post, Why Facebook Opted for Platform Growth Over Platform Monetization in 2008: Based on everything we’ve seen this year, Facebook has been primarily focused on growth. On [...]

By: Facebook Starts Alpha Testing In-House Platform Ad Network

Facebook Starts Alpha Testing In-House Platform Ad Network — Thu, 19 Feb 2009 06:02:21 +0000

[...] Facebook focused on Platform growth over Platform monetization in 2008: the company largely focused on launching the profile redesign and Facebook Connect instead of other monetization initiatives. [...]